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KNOW WHAT WE'RE MADE OF

Shop the tried and true cult favorite
products that deliver above and
beyond results, every time. 

 



Your ingredients—your passions, your goals, your personality—are what make you, you. Our ingredients—cruelty-free, environmental mission, powerful botanical science and pure-fume aromas—are what make Aveda, Aveda.

KNOW WHAT
WE'RE MADE OF

We create products with purpose—always
with the goal of positively impacting
people and the world. How do we do it?
Cruelty-free, with no animal testing.
With powerful botanical science and
pure-fume aromas. With 100% wind
powered manufacturing. We're
committed to making beautiful, safe
products with naturally derived
ingredients that work for you and
your values. 

WHAT'S INSIDE

Meet our model: an expat from a small island in Russia, Alina's a bicoastal and bilingual skater, surfer and gamer.

Meet our product: damage remedydaily hair repair is 98% naturally derived1 and features quinoa, soy and macadamia—and it's the secret to instant, visible repair. Click below to learn all about the ingredients in
damage remedydaily hair repair.

KNOW WHAT
WE'RE MADE OF

Products with purpose. 
Cruelty-free. Botanical science.
Wind-powered manufacturing. 

1From plants, non-petroleum minerals or water.