Purchase shampoo products


Made with naturally
derived, vegan
ingredients to bring
hair back to balance.


Powered by nature and inspired by the ancient healing principles of Ayurveda, every Aveda shampoo nurtures your hair and wellbeing. Our plant-infused range has different formulas to nourish every strand—straight, wavy, curly or coily—and every hair condition—thickest to thinning, color treated, oily, damaged or dry. From aromatic clarifying shampoo to dry scalp shampoo to shampoos for oily hair, there’s an Aveda best shampoo for you. Known as the best smelling shampoos, our pure-fume aromas fill the air, infuse your hair, and awaken your senses. All Aveda professional shampoos are cruelty-free, not tested on animals.


Plant-powered hair care rooted in nature

Plant-powered performace

100% vegan, naturally derived,
high-perfomance formulas. Every
aroma created and manufactured
in-house using natural and naturally
derived* ingredients.

scalp solutions overnight renewal serum fights the signs of premature scalp aging while you sleep.

Pioneer in sustainability

First beauty company to use 100%
PCR PET in packaging. 100% wind and
solar power manifacturing.

Care for people & planet

B Corp™ Certified & Cruelty-Free.
Over $70M raised for clean water projects globally. Partner with over 100 nonprofit
and NGOs around the world.

*Hair care is 90% naturally derived on average using the ISO standard 16128. From plants, non-petroleum minerals and/or water.

Frequently Asked Questions