Summer-loving
hair care, without
compromise
Free of silicones, parabens and sulfate cleansers, full of 100% vegan ingredients. Our nutriplenish™ collection harnesses powerful superfoods to care for your hair and the Earth.
THE AVEDA MISSION
Plant infused. Sustainability at heart.
1Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. 285%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. 3Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.
Discover NutriplenishTM
Award-winning
repair for your hair
Instantly strengthen and repair from the inside out with bond-multiplying botanical repair™. Try it to see why it's garnering raves.
Discover botanical repair™
Soak up summer,
not the sun
Our 100% vegan nutriplenish™ leave-in conditioner keeps your hair hydrated and UV-protected* all season long.
*Protects hair from the drying effects of the sun.
Thicker hair begins
with scalp care
NEW invati advanced™ intensive hair & scalp masque
Deeply nourish the scalp. Thicken, strengthen and hydrate hair.
98% naturally derived.* Vegan.
*From plants, non-petroleum minerals or water.
invati advanced™
Plant-powered skin care.
Clinical results.
NEW botanical kinetics™ serums
Introducing 3 targeted skin care solutions: intense hydrator, instant luminizer and pore refiner infused with powerful plant derived acids and 10,000 plant stem cells in every bottle.
97% naturally derived.* Vegan. Cruelty free.
*From plants, non-petroleum minerals or water. Botanical kinetics™ serums are 97% naturally derived on average per ISO standards.
Aveda Plus Rewards
gives you points for every product purchase, which you can redeem for Aveda products, salon and spa services, and more.
Book a Complimentary
Virtual Hair Appointment
Enjoy a complimentary 30 minute virtual consultation with an Aveda Artist from the comfort of your own home.
HEALTHY HAIR ESSENTIALS
Book your custom
Aveda experience
Complimentary custom experiences to discover new products and techniques and answer your beauty questions to look & feel your best. Find, schedule and book – all online.
REFER A FRIEND AND RECEIVE
15% OFF YOUR NEXT ORDER
Refer a friend and you both get rewarded when
they make their first purchase at Aveda.com!
Go carbon neutral
A winner of Elle Magazine's 2021 Green Beauty Star Award, Aveda's carbon neutral shipping program offsets 100% of carbon emissions from shipping for every U.S. order placed on aveda.com*
*Aveda U.S. is funding three emission reduction projects to neutralize emissions as a result of deliveries made from our fulfillment center to our consumers' delivery addresses.
OUR MISSION
OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.
HORST RECHELBACHER, FOUNDER