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Earn 2x rewards points on every purchase. Shop now.
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Earn 2x points on all purchases. Ends 7/21.

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earn 3x the points on your first purchase.*

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100% VEGAN      •      LEAPING BUNNY APPROVED      •      B CORP CERTIFIED

Discover bestsellers

BACK IN STOCK
air control™ light hold hair spray
flexible, lasting hold for all hair types
Earn $40.00

  • 9.1 oz/258 g $40.00

  • 1.4 oz/42.5 g - travel size $14.00

 Add to Bag
BEST SELLER
rosemary mint purifying shampoo
gentle shampoo clarifies hair
Earn $21.00

  • 1.7 fl oz/50 ml - travel size $11.00

  • 8.5 fl oz/250 ml $21.00

  • 33.8 fl oz / 1 liter $67.00

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BEST SELLER
botanical repair™ strengthening conditioner
conditions and instantly detangles to help prevent breakage; strengthens and repairs
Earn $47.00

  • 1.4 fl oz/40 ml - travel size $14.00

  • 6.7 fl oz/200 ml $47.00

  • 33.8 fl oz / 1 liter $176.00

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BEST SELLER
shampure™ nurturing shampoo
gently cleanses
Earn $21.00

  • 1.7 fl oz/50 ml - travel size $11.00

  • 8.5 fl oz/250 ml $21.00

  • 33.8 fl oz / 1 liter $67.00

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NEW
be curly advanced™ curl enhancer cream
Protects curls and waves from frizz in high humidity, hydrates and adds shine.
Earn $36.00

  • 6.7 fl oz / 200 ml $36.00

  • 1.4 fl oz / 40 ml - travel size $14.00

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BEST SELLER
botanical repair™ strengthening shampoo
gently cleanses, helps strengthen and repair
Earn $39.00

  • 1.7 fl oz/50 ml - travel size $14.00

  • 6.7 fl oz/200 ml $39.00

  • 33.8 fl oz / 1 liter $146.00

 Add to Bag
BEST SELLER
shampure™ nurturing conditioner
detangles and provides weightless, long-lasting conditioning
Earn $23.00

  • 1.7 fl oz/50 ml - travel size $11.00

  • 8.5 fl oz/250 ml $23.00

  • 33.8 fl oz / 1 liter $73.00

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BEST SELLER
rosemary mint weightless conditioner
lightweight conditioner adds body and shine
Earn $23.00

  • 1.7 fl oz/50 ml - travel size $11.00

  • 8.5 fl oz/250 ml $23.00

  • 33.8 fl oz / 1 liter $73.00

 Add to Bag

Shop NEW be curly advanced™

NEW
be curly advanced™ curl enhancer cream
Protects curls and waves from frizz in high humidity, hydrates and adds shine.
Earn $36.00

  • 6.7 fl oz / 200 ml $36.00

  • 1.4 fl oz / 40 ml - travel size $14.00

 Add to Bag
NEW
be curly advanced™ shampoo
Cleanses, moisturizes and removes product build-up for curls, coils and waves.
Earn $36.00
8.3 fl oz / 250 ml
Add to Bag
NEW
be curly advanced™ conditioner
Moisturizes, detangles and protects curls, coils and waves from humidity.
Earn $41.00
8.3 fl oz / 250 ml
Add to Bag
NEW
be curly advanced™ curl perfecting primer
Preps curls, coils and waves for styling products and protects hair from the drying effects of the sun.
Earn $41.00
6.7 fl oz / 200 ml
Add to Bag
NEW
be curly advanced™ intensive curl perfecting masque
Smooths, deeply conditions and adds shine to curls, coils and waves
Earn $65.00

  • 6.7 fl oz / 200 ml $65.00

  • .85 fl oz / 25 ml - travel size $14.00

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NEW
be curly advanced™ coil definer gel
Protects coils and tight curls from frizz in high humidity, defines and adds shine.
Earn $36.00
8.8 fl oz / 250 ml
Add to Bag
NEW
be curly advanced™ co-wash
Conditions and gently cleanses curls and coils between wash days without stripping.
Earn $50.00
11.8 fl oz / 350 ml
Add to Bag

Shop by curly hair type

Discover the right products for your curly, coily and wavy hair.

Now trending
NEW be curly advanced™

See the difference with be curly advanced™

Take our hair & scalp check quiz to find a customize hair regimen just for you

Transform your curls with
our expert recommendations

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Shop the nutriplenish leave-in conditioner

nutriplenish™ leave-in conditioner

100% vegan hair nutrition
for up to 2X the shine*

Discover the plant-powered no-wash formula.

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*Laboratory testing on tresses treated with Nutriplenish™
Leave-In Conditioner vs unwashed hair.

Shop body, skin and hair

Discover 100% vegan products for whole body care

Best for your unique hair type

100% vegan products designed to enhance your hair's natural beauty.

Discover trending runway hairstyles.

Trending runway hairstyles.

Shake up your styling routine with Artist-approved looks that put fashion first.

SHOP LOOKS
Find a salon to book your next hair color service

Hair Color as limitless as you

Infinite color possibilities. Expert artisty. Always 100% vegan.
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Get points for every product purchase.

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Personalized Services & Tools

More services, virtual consultations and tools to deliver the personalized products and regimen for you.


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Plant-powered hair care rooted in nature

*Earn double points on every product purchase from July 11-21, 2024 at Aveda retail stores, aveda.com and participating Aveda salons/spas. Not valid with any other bonus or double points offer. To find a location, visit aveda.com/locations. Not available at Nordstrom locations. Offer not valid on prior purchases.