*Aveda U.S. is funding emission reduction projects of offset CO2e emissions as a result of deliveries made from our Aveda U.S. fulfillment center to our customers' delivery address (excludes buy online and pickup in store, and same-day delivery).
3 units sold every minute
invati advanced™
Our best-selling hair loss system
Reduces hair loss by 53%*
20+ years of research and results
*Reduces hair loss due to breakage from brushing, after using the invati advanced™ system for 12 weeks.
Discover invati advanced™
"GAME CHANGER"
—Alison1989, Redwood City, California
Masque your way to stronger strands with botanical repair™ intensive strengthening masques.
Discover botanical repair™
Nutrient-rich hair hydration.
nutriplenish™
Revitalize and nourish dry hair with 100% vegan superfood ingredients.
94% naturally derived.*
*From plants, non-petroleum minerals or water, on average per ISO standards.
Discover nutriplenish™
Your plant-powered
color keeper
NEW color control shampoo and conditioner
100% vegan color protection up to 8 weeks.*
94% naturally derived.** Cruelty free. Silicone free.
Free of sulfate cleansers.
*Based on 24 washes. **Color control is 94% naturally derived on average per ISO standard.
From plants, non-petroleum minerals or water.
New plant-powered
protection. New look.
NEW smooth infusion™ anti-frizz collection
Free from silicones, sulfate cleansers and parabens.
Smoother, sleeker hair for all hair types and textures.
Discover smooth infusion™
Book a Complimentary
Virtual Hair Appointment
Enjoy a complimentary 30 minute virtual consultation with an Aveda Artist from the comfort of your own home.
Why Aveda color?
Feel good about what's on your head.
93% naturally derived.* Vegan.
Fade resistant.
Conditions, with radiant shine.
Customized just for you.
*From plants, non-petroleum minerals or water.
discovery sets:
Find your hair's new favorite
Discover nutriplenish™, invati advanced™, and botanical repair™
systems in easy-to-try trios. Each priced at a 15% value.*
*15% value vs travel-sized products purchased individually.
Try our bestselling 100% vegan hair care
Bestselling styling
Bestselling body care
Bestselling skin care
Bestselling makeup
Aveda is now Leaping Bunny approved by Cruelty Free International
At Aveda, we have always been against animal testing, and now have the global recognizable gold standard of approval for cosmetics and personal care products.
Aveda Plus Rewards
gives you points for every product purchase, which you can redeem for Aveda products, salon and spa services, and more.
Book your Complimentary Aveda Service
Refresh your hair routine with a personalized hair consultation or get your glow with Aveda’s nourishing, custom mini facial. All complimentary. Find, schedule and book – all online.
REFER A FRIEND AND RECEIVE
15% OFF YOUR NEXT ORDER
Refer a friend and you both get rewarded when
they make their first purchase at Aveda.com!
Vanilla blockchain tracing.
Transparency to a T.
Traceability matters when it comes to botanical ingredients. It can help track and ensure ingredient quality and responsible sourcing practices throughout the supply chain. Aveda is using this transparency to help drive environmental and social improvements such as organic certification and 3rd party fair wage verification for farmers.
*Please note: This link will take you to our partner site operated by Envisble.
Go carbon neutral
A winner of Elle Magazine's 2021 Green Beauty Star Award, Aveda's carbon neutral shipping program offsets 100% of carbon emissions from shipping for every U.S. order placed on aveda.com*
*Aveda U.S. is funding emission reduction projects of offset CO2e emissions as a result of deliveries made from our Aveda U.S. fulfillment center to our customers' delivery address (excludes buy online and pickup in store, and same-day delivery).
OUR MISSION
OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.
HORST RECHELBACHER, FOUNDER