NEW nutrient-powered hair masques.
4x more hydration,* instantly.
nutriplenish™ treatment masques: light or deep moistures
96% naturally derived,** cruelty free and vegan.
*Four times the hydration of untreated hair. **From plants, non-petroleum minerals or water. Nutriplenish™ treatment masques are 96% naturally derived on average per IOS standards.
Discover nutriplenish™
INVATI ADVANCED™
100% vegan
inside and out
Solutions for thinning hair—Get thicker, fuller-looking hair without compromise.
Madeleine MacGillivray, Climate Scientist
THE AVEDA MISSION
Plant infused. Sustainability at heart.
1Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. 285%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. 3Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.
Vegan care for thicker hair
Get fuller, more voluminous hair instantly with invati advanced™.
94% naturally derived,* with tumeric, amla and ginseng.
Cruelty free.
*From plants, non-petroleum minerals or water. Invati advanced™ is 94% naturally derived on average per ISO standards.
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Award-winning
repair for your hair
Instantly strengthen and repair from the inside out with bond-multiplying botanical repair™. Try it to see why it's garnering raves.
Discover botanical repair™
Aveda Plus Rewards
gives you points for every product purchase, which you can redeem for Aveda products, salon and spa services, and more.
discovery sets:
Find your hair's new favorite
Discover nutriplenish™, invati advanced™, and botanical repair™
systems in easy-to-try trios. Each priced at a 15% value.*
*15% value vs travel-sized products purchased individually.
Try our bestselling 100% vegan hair care
Book a Complimentary
Virtual Hair Appointment
Enjoy a complimentary 30 minute virtual consultation with an Aveda Artist from the comfort of your own home.
BEST SELLERS
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Aveda experience
Complimentary custom experiences to discover new products and techniques and answer your beauty questions to look & feel your best. Find, schedule and book – all online.
REFER A FRIEND AND RECEIVE
15% OFF YOUR NEXT ORDER
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they make their first purchase at Aveda.com!
Vanilla blockchain tracing.
Transparency to a T.
Traceability matters when it comes to botanical ingredients. It can help track and ensure ingredient quality and responsible sourcing practices throughout the supply chain. Aveda is using this transparency to help drive environmental and social improvements such as organic certification and 3rd party fair wage verification for farmers.
Go carbon neutral
A winner of Elle Magazine's 2021 Green Beauty Star Award, Aveda's carbon neutral shipping program offsets 100% of carbon emissions from shipping for every U.S. order placed on aveda.com*
*Aveda U.S. is funding three emission reduction projects to neutralize emissions as a result of deliveries made from our fulfillment center to our consumers' delivery addresses.
OUR MISSION
OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.
HORST RECHELBACHER, FOUNDER