*Aveda U.S. is funding emission reduction projects of offset CO2e emissions as a result of deliveries made from our Aveda U.S. fulfillment center to our customers' delivery address (excludes buy online and pickup in store, and same-day delivery).
Clean water and
stronger hair
$10 of each purchase* of our limited-edition botanical repair™ strengthening leave-in treatment directly helps support clean water projects.
botanical repair™
strengthening overnight serum
Wake up to
stronger hair
Reduces the appearance of split ends
by 84% in one night.
Now available in travel-size.
Discover botanical repair™
March is B Corp™ Month
Our lifelong commitment to the planet and its inhabitants helped us become a Certified B Corporation™.
Aveda Corporation is B Corp™ Certified. Aveda’s B Corp certification includes Aveda’s corporate headquarters, Aveda products produced at its corporate headquarters, and Aveda corporate-owned retail stores.
NEW scalp solutions
exfoliating scalp treatment
Instantly reduces scalp oil by 76%*
Removes surface pollution and product buildup.
*Clinical testing on 27 women after using product 1 time.
Discover scalp solutions
3 units sold every minute
invati advanced™
Our best-selling hair loss system
Reduces hair loss by 53%*
20+ years of research and results
*Reduces hair loss due to breakage from brushing, after using the invati advanced™ system for 12 weeks.
Discover invati advanced™
Intense nutrient-rich
hair hydration.
nutriplenish™ hydration collection
With sand ginger's powerful UV filter to protect hair from the drying effects of the sun. 94% naturally derived.*
*From plants, non-petroleum minerals or water, on average per ISO standards.
Discover nutriplenish™
Aveda Live
Shopping Events
New Year, New Bonds to Build
Damage remedy for all hair types and textures. Enjoy complimentary virtual consultations and live shopping events.
Hair color as limitless as you
Infinite color possibilties. Expert artistry. Always 100% vegan.
Aveda Plus Rewards
Get points for every product purchase, which you can redeem for Aveda products, salon and spa services, and more.
Become a member for a one-time $10 enrollment fee.*
*Our terms and conditions have changed.
View terms & conditions of the Aveda Plus Rewards program, or see our FAQs.
Book your Complimentary Aveda Service
Refresh your hair routine with a personalized hair consultation or get your glow with Aveda’s nourishing, custom mini facial. All complimentary. Find, schedule and book – all online.
Give $20, get $20 off
Refer a friend and you will both receive
$20 off* when they make their first
purchase on aveda.com
* on orders of $75 or more.
OUR MISSION
OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.
HORST RECHELBACHER, FOUNDER