*Aveda U.S. is funding three emission reduction projects to neutralize emissions as a result of deliveries made from our fulfillment center to our consumers' delivery addresses.
The influencers
you followed first
Share powerful hair care with those who
empower your well-being.
Mother's Day May 9.
*From plants, non-petroleum minerals or water.
Trending Gift Sets
Reawaken your blonde
NEW blonde revival™ shampoo and conditioner
Neutralize brassiness for brighter, salon-fresh blonde color.
96% naturally derived.* Sulfate-cleanser free. Silicone free. Vegan.
*From plants, non-petroleum minerals or water.
Plant infused. Sustainability at heart.*
*Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. **85%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. ***Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.
4x more hair hydration.1
8x more superfoods.2
NEW nutriplenish™ daily moisturizing treatment
Get nutrient-powered hydration with 8x the superfood complex of oils and butters. 99% naturally derived,3 cruelty free and vegan.
1Four times the hydration of untreated hair. 2Eigtht times more fruit butters and oils than our leave-in conditioner. 3From plants, non-petroleum minerals or water.
Discover NutriplenishTM
Award-winning
repair for your hair
Instantly strengthen and repair from the inside out with bond-multiplying botanical repair™. Try it to see why it's garnering raves.
Discover botanical repair™
Aveda
LIVEstream
Join our livestream with James Reese for Mother's Day gift inspiration. Plus, an exclusive offer.
Tuesday, May 4th at 1pm ET
Thicker hair begins
with scalp care
NEW invati advanced™ intensive hair & scalp masque
Deeply nourish the scalp. Thicken, strengthen and hydrate hair.
98% naturally derived.* Vegan.
*From plants, non-petroleum minerals or water.
invati advanced™
Aveda Plus Rewards
gives you points for every product purchase, which you can redeem for Aveda products, salon and spa services, and more.
Book a Complimentary
Virtual Hair Appointment
Enjoy a complimentary 30 minute virtual consultation with an Aveda Artist from the comfort of your own home.
VEGAN BEST SELLERS
REFER A FRIEND AND RECEIVE
15% OFF YOUR NEXT ORDER
Refer a friend and you both get rewarded when
they make their first purchase at Aveda.com!
Go carbon neutral
A winner of Elle Magazine's 2021 Green Beauty Star Award, Aveda's carbon neutral shipping program offsets 100% of carbon emissions from shipping for every U.S. order placed on aveda.com*
*Aveda U.S. is funding three emission reduction projects to neutralize emissions as a result of deliveries made from our fulfillment center to our consumers' delivery addresses.
OUR MISSION
OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.
HORST RECHELBACHER, FOUNDER