*Aveda U.S. is funding emission reduction projects of offset CO2e emissions as a result of deliveries made from our Aveda U.S. fulfillment center to our customers' delivery address (excludes buy online and pickup in store, and same-day delivery).
botanical repair™
NEW bond-building styling creme
Style with strength
Add hold, create thousands of
new bonds and smooth frizz
up to 72 hours.
Discover botanical repair™
Newly certified. Always committed.
Caring for the planet and its inhabitants has been our mission since 1978.
Now B Lab™, a global third-party non-profit, has verified our social and environmental performance, accountability and transparency.
Valentine's Day is February 14
A match made by science
Powerful body care with pure flower and plant aromas to soothe their body and mind.
NEW
scalp solutions
Backed by research from world-leading authorities in the science of scalp biology.
Discover scalp solutions
Vegan is a verb.
Vegan food curious?
Sign up for the Veganuary challenge and this UK-based nonprofit will help you navigate 31 days of plant-based eating with daily tips, recipes and impact stats this month.
*By clicking sign up you are heading to veganuary.com
"Wow! It works!
Now I have fuller hair."
-Reviewer from San Diego
invati advanced™ for thicker, fuller hair
Instantly thickens. Reduces hair loss by 53%.*
*Reduces hair loss due to breakage from brushing, after using the invati advanced™ system for 12 weeks.
Discover invati advanced™
Nutrient-rich hair hydration.
nutriplenish™
Revitalize and nourish dry hair with 100% vegan superfood ingredients.
94% naturally derived.*
*From plants, non-petroleum minerals or water, on average per ISO standards.
Discover nutriplenish™
Aveda Live
Shopping Events
New Year, New Bonds to Build
Damage remedy for all hair types and textures. Enjoy complimentary virtual consultations and live shopping events.
Why Aveda color?
Feel good about what's on your head.
93% naturally derived.* Vegan.
Fade resistant.
Conditions, with radiant shine.
Customized just for you.
*From plants, non-petroleum minerals or water.
Aveda Plus Rewards
gives you points for every product purchase, which you can redeem for Aveda products, salon and spa services, and more.
Book your Complimentary Aveda Service
Refresh your hair routine with a personalized hair consultation or get your glow with Aveda’s nourishing, custom mini facial. All complimentary. Find, schedule and book – all online.
Give $20, get $20 off
Refer a friend and you both will receive $20 off* when they make their first purchase on aveda.com.
* on orders of $75 or more.
What is blockchain?
Transparency from farm to finish
Aveda is leveraging blockchain technology that provides ingredient traceability through a secure digital system.
Go carbon neutral
A winner of Elle Magazine's 2021 Green Beauty Star Award, Aveda's carbon neutral shipping program offsets 100% of carbon emissions from shipping for every U.S. order placed on aveda.com*
*Aveda U.S. is funding emission reduction projects of offset CO2e emissions as a result of deliveries made from our Aveda U.S. fulfillment center to our customers' delivery address (excludes buy online and pickup in store, and same-day delivery).
OUR MISSION
OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.
HORST RECHELBACHER, FOUNDER