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2x points for a+ rewards members

A+ Rewards Member Days

Don't miss your chance to build your points balance.

Earn 2x points on all purchases. Ends 7/21.

*No code required.

2x points for a+ rewards members
Not a member?
Triple points are waiting. Join A+ Rewards by 7/21 and
earn 3x the points on your first purchase.*
*One-time enrollment fee of $10

100% VEGAN      •      LEAPING BUNNY APPROVED      •      B CORP CERTIFIED

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Shop NEW be curly advanced

Shop by curly hair type

Discover the right products for your curly, coily and wavy hair.

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NEW be curly advanced

See the difference with be curly advanced

Take our hair & scalp check quiz to find a customize hair regimen just for you

Transform your curls with
our expert recommendations

Shop the nutriplenish leave-in conditioner

nutriplenish™ leave-in conditioner

100% vegan hair nutrition
for up to 2X the shine*

Discover the plant-powered no-wash formula.

*Laboratory testing on tresses treated with Nutriplenish™
Leave-In Conditioner vs unwashed hair.

Shop body, skin and hair

Discover 100% vegan products for whole body care

Best for your unique hair type

100% vegan products designed to enhance your hair's natural beauty.

Discover trending runway hairstyles.

Trending runway hairstyles.

Shake up your styling routine with Artist-approved looks that put fashion first.

Find a salon to book your next hair color service

Hair Color as limitless as you

Infinite color possibilities. Expert artisty. Always 100% vegan.
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Plant-powered hair care rooted in nature

*Earn double points on every product purchase from July 11-21, 2024 at Aveda retail stores, aveda.com and participating Aveda salons/spas. Not valid with any other bonus or double points offer. To find a location, visit aveda.com/locations. Not available at Nordstrom locations. Offer not valid on prior purchases.