Mission of care for the world.
Our mission at Aveda is to care for the world we live in, from the products
we make to the ways in which we give back to society. At Aveda, we strive
to set an example for environmental leadership and responsibility, not just
in the world of beauty, but around the world.
Horst Rechelbacher, Founder
As the first company to sign the Ceres Principles in 1989, we have long supported
helping tackle some of the world’s biggest sustainability challenges, including climate
change, water scarcity and pollution, and inequitable workplaces.
We partner with over 100 nonprofit and NGOs
around the world.
These collaborations fall into three categories.