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PURE ABUNDANCE™

Take hair to new heights

Get 4X the volume* instantly
with a lightweight and uplifting
routine powered by an
enhanced botanical blend.

*When using Pure Abundance™ Volumizing Shampoo and Conditioning Rinse for fine hair vs. unwashed hair.

Your step by step routine

Removes product build-up and excess oil to lift hair at the roots.

PURIFY

VOLUMIZING SHAMPOO

Removes product build-up and excess oil to lift hair at the roots.

Plumps from roots to ends, detangles, and reduces breakage from brushing.

VOLUMIZE

VOLUMIZING CONDITIONING RINSE

Plumps from roots to ends, detangles, and reduces breakage from brushing.

Plumps and protects fine hair from heat damage up to 450°F.

PROTECT

VOLUMIZING STYLE-PREP

Plumps and protects fine hair from heat damage up to 450°F.



Botanicals in abundance

Peptides from amaranth seed extract — a first in Aveda hair care — penetrate each strand to plump hair evenly from within.



Fresh, floral aroma

Crafted in-house with notes of jasmine, peppermint, palmarosa, ylang-ylang, and other pure flower and plant essences.