BESTSELLERS FOR HAIR, SKIN & BODY
Upgrade your routine
The best shampoo, conditioner, hair serum, and styling products trusted by Aveda Artists and fans like you.
BESTSELLERS FOR HAIR,
SKIN & BODY
Upgrade your
routine
100% VEGAN • LEAPING BUNNY APPROVED • B CORP CERTIFIED
100% VEGAN • LEAPING BUNNY APPROVED • B CORP CERTIFIED
100% vegan beauty gifts
Check off your entire holiday list.
100% vegan beauty gifts
Check off your entire holiday list.
Now Trending
Now Trending
Plant-powered performance
Unlock your hair's potential with a customized routine of naturally derived, vegan hair and scalp care products.
Plant-powered performance
Unlock your hair's potential with a customized routine of naturally derived, vegan hair and scalp care products.
Plant-powered hair care rooted in nature
Plant-powered hair care rooted in nature
Cruelty-free, Leaping Bunny approved
100% vegan, naturally derived high-performance formulas.
Pioneer in sustainability
First beauty company to use 100% PCR resin in bottles and jars.
Care for people and planet
Over $71M raised for non-profit clean water projects, including
global partner charity: water, to protect clean water access.
Cruelty-free, Leaping Bunny approved
100% vegan, naturally derived high-performance formulas.
Pioneer in sustainability
First beauty company to use 100% PCR resin in bottles and jars.
Care for people and planet
Over $71M raised for non-profit clean water projects, including global partner charity: water, to protect clean water access.
Plant-powered hair care rooted in nature
Cruelty-free, Leaping Bunny approved
100% vegan, naturally derived high-performance formulas.
Pioneer in sustainability
First beauty company to use 100% PCR resin in bottles and jars.
Care for people and planet
Over $71M raised for non-profit clean water projects, including global partner charity: water, to protect clean water access.
Frequently Asked Questions
-
Nurture your hair with a selection of Aveda best sellers. Aveda’s nutriplenish™ is a line of products infused with superfoods like pomegranate oil to deliver nourishing, decadent hydration that lasts. Pomegranate oil is rich in omega-5 to hydrate, nourish and strengthens hair. This collection contains a variety of products, including shampoo, conditioner, treatment, and styling products for a complete routine. You can purchase them separately or in sets. Choose between light and deep moisture formulas for your unique hair type and texture.
For thinning hair, try invati ultra advanced™ . This three-step system thickens hair instantly and reduces hair loss* to help you keep the hair you have longer with naturally derived ingredients, including certified organic amla, turmeric and ginseng. Help rebuild damaged hair with botanical repair™, a bond-building hair care collection that strengthens and repairs hair from the inside out. You can treat your hair to strengthening repair with shampoo, conditioner, hair masques a leave-in treatment and overnight serum.
*Due to breakage from brushing, after using the invati ultra advanced™ system for 12 weeks. -
Aveda has hair essentials for healthy-looking hair no matter your hair type. The first step is shampoo and conditioner to cleanse and moisturize; if you need extra moisture and nourishment, a leave-in conditioner may be a helpful addition to your routine, as could a deeply moisturizing and hydrating mask.
When selecting styling essentials, fine hair can get a boost from a volumizing product like phomollient™ styling foam. If you have curly or frizzy hair, give your curls some love, define and enhance curls and waves or help tame frizz with be curly advanced™ curl enhancer cream. All hair types can benefit from a great hair spray, like air control™ light hold hair spray or control force™ firm hold hair spray. The right formulation depends on the amount of hold you need.
If you're unsure where to start, take Aveda’s hair quiz to find the right products for you. -
One way to find the right healthy haircare routine is to take the Aveda hair quiz. It’s a simple but thorough quiz to curate a custom routine based on your hair type, styling preferences and lifestyle. A well-rounded hair care routine starts with a shampoo, conditioner, and weekly hair treatment. Aveda’s hair care products are vegan, naturally derived and inspired by Ayurveda, the ancient healing art of India. The high-performance formulations and unforgettable aromas not only care for your hair, but they also encourage you to connect to your inner self.
Try cherry almond softening shampoo and conditioner for soft, touchable hair, or opt for products from the rosemary mint line to clarify and remove product build-up with an invigorating aroma—perfect for that “squeaky clean” feeling. A weekly hair masque, such as invati ultra advanced™ fortifying leave-in treatment, can be used to nourish the scalp while thickening, strengthening and hydrating the look of thinning hair. -
If you’re wondering, “Which Aveda shampoo is best for me?” you’re not alone! Aveda offers a plethora of shampoo formulas for a variety of hair types, from normal hair to dry, damaged hair. If your hair is thin, try invati ultra advanced™ exfoliating shampoo; this naturally derived shampoo comes in two formulations—a light formula for fine, thinning hair and rich for medium-to-thick, thinning hair.
If your hair is damaged from coloring or styling, you may enjoy botanical repair™ strengthening shampoo to gently yet luxuriously cleanse. It’s formulated to strengthen and repair hair from the inside out with plant-derived technologies, improving the condition of damaged hair.*
Another option for the best Aveda shampoo is nutriplenish™ shampoo in either a light or deep formula, which adds superfood-powered hydration to dry hair types. It’s formulated with Aveda’s superfood complex of pomegranate oil, certified organic coconut oil and mango butter deeply restore moisture.
Still unsure of which shampoo is right for you? Take Aveda’s Hair Quiz for a tailored, customized routine you’ll love.
*When used with the botanical repair™ strengthening conditioner.
Frequently Asked Questions
-
Nurture your hair with a selection of Aveda best sellers. Aveda’s nutriplenish™ is a line of products infused with superfoods like pomegranate oil to deliver nourishing, decadent hydration that lasts. Pomegranate oil is rich in omega-5 to hydrate, nourish and strengthens hair. This collection contains a variety of products, including shampoo, conditioner, treatment, and styling products for a complete routine. You can purchase them separately or in sets. Choose between light and deep moisture formulas for your unique hair type and texture.
For thinning hair, try invati ultra advanced™ . This three-step system thickens hair instantly and reduces hair loss* to help you keep the hair you have longer with naturally derived ingredients, including certified organic amla, turmeric and ginseng. Help rebuild damaged hair with botanical repair™, a bond-building hair care collection that strengthens and repairs hair from the inside out. You can treat your hair to strengthening repair with shampoo, conditioner, hair masques a leave-in treatment and overnight serum.
*Due to breakage from brushing, after using the invati ultra advanced™ system for 12 weeks. -
Aveda has hair essentials for healthy-looking hair no matter your hair type. The first step is shampoo and conditioner to cleanse and moisturize; if you need extra moisture and nourishment, a leave-in conditioner may be a helpful addition to your routine, as could a deeply moisturizing and hydrating mask.
When selecting styling essentials, fine hair can get a boost from a volumizing product like phomollient™ styling foam. If you have curly or frizzy hair, give your curls some love, define and enhance curls and waves or help tame frizz with be curly advanced™ curl enhancer cream. All hair types can benefit from a great hair spray, like air control™ light hold hair spray or control force™ firm hold hair spray. The right formulation depends on the amount of hold you need.
If you're unsure where to start, take Aveda’s hair quiz to find the right products for you. -
One way to find the right healthy haircare routine is to take the Aveda hair quiz. It’s a simple but thorough quiz to curate a custom routine based on your hair type, styling preferences and lifestyle. A well-rounded hair care routine starts with a shampoo, conditioner, and weekly hair treatment. Aveda’s hair care products are vegan, naturally derived and inspired by Ayurveda, the ancient healing art of India. The high-performance formulations and unforgettable aromas not only care for your hair, but they also encourage you to connect to your inner self.
Try cherry almond softening shampoo and conditioner for soft, touchable hair, or opt for products from the rosemary mint line to clarify and remove product build-up with an invigorating aroma—perfect for that “squeaky clean” feeling. A weekly hair masque, such as invati ultra advanced™ fortifying leave-in treatment, can be used to nourish the scalp while thickening, strengthening and hydrating the look of thinning hair. -
If you’re wondering, “Which Aveda shampoo is best for me?” you’re not alone! Aveda offers a plethora of shampoo formulas for a variety of hair types, from normal hair to dry, damaged hair. If your hair is thin, try invati ultra advanced™ exfoliating shampoo; this naturally derived shampoo comes in two formulations—a light formula for fine, thinning hair and rich for medium-to-thick, thinning hair.
If your hair is damaged from coloring or styling, you may enjoy botanical repair™ strengthening shampoo to gently yet luxuriously cleanse. It’s formulated to strengthen and repair hair from the inside out with plant-derived technologies, improving the condition of damaged hair.*
Another option for the best Aveda shampoo is nutriplenish™ shampoo in either a light or deep formula, which adds superfood-powered hydration to dry hair types. It’s formulated with Aveda’s superfood complex of pomegranate oil, certified organic coconut oil and mango butter deeply restore moisture.
Still unsure of which shampoo is right for you? Take Aveda’s Hair Quiz for a tailored, customized routine you’ll love.
*When used with the botanical repair™ strengthening conditioner.