INGREDIENT NAME: ACRYLATES COPOLYMER
WHERE IT'S FROM: Synthetic
WHAT IT IS: Synthetic
WHY IT'S GREAT: Used to thicken and stabilize a product
INGREDIENT NAME: ALCOHOL DENAT
WHERE IT'S FROM: Corn
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used to blend other ingredients into the product and as a carrier for another ingredient
INGREDIENT NAME: ALEURITES MOLUCCANA (KUKUI) SEED OIL
WHERE IT'S FROM: Kukui Seed
WHAT IT IS: Natural; Organic
WHY IT'S GREAT: Used for weightless conditioning
INGREDIENT NAME: AMMONIUM LAURYL SULFATE
WHERE IT'S FROM: Palm
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used for cleansing with lots of luxurious lather
INGREDIENT NAME: ARACHIDYL ALCOHOL
WHERE IT'S FROM: Rapeseed, an annual flowering plant grown for the oils in its seeds
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used to create a rich product texture and stabilize a product
INGREDIENT NAME: ARACHIDYL GLUCOSIDE
WHERE IT'S FROM: Wheat
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used to stabilize a product
INGREDIENT NAME: ARGAN OIL
WHERE IT'S FROM: Kernals of argan tree
WHAT IT IS: Natural; Organic
WHY IT'S GREAT: Used for conditioning and nourishing hair
INGREDIENT NAME: ARGININE
WHERE IT'S FROM: Corn
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used to balance the pH of the product and for hair strengthening
INGREDIENT NAME: AVENA SATIVA (OAT) BRAN EXTRACT
WHERE IT'S FROM: Oats
WHAT IT IS: Natural
WHY IT'S GREAT: Used to provide a creamy product texture and slip through hair
INGREDIENT NAME: BABASSUAMIDOPROPYL BETAINE
WHERE IT'S FROM: Babassu
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used for gentle cleansing
INGREDIENT NAME: BEHENAMIDOPROPYLTRI MONIUM METHOSULFATE
WHERE IT'S FROM: Rapeseed, an annual flowering plant grown for the oils in its seeds
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used for conditioning hair and static prevention, not a sulfate cleanser
INGREDIENT NAME: BEHENTRIMONIUM CHLORIDE
WHERE IT'S FROM: Rapeseed, an annual flowering plant grown for the oil in its seeds
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used to create a creamy product texture and for conditioning and static prevention
INGREDIENT NAME: BEHENTRIMONIUM METHOSULFATE
WHERE IT'S FROM: Rapeseed, an annual flowering plant grown for the oil in its seeds
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used to create a creamy product texture and for conditioning and static prevention
INGREDIENT NAME: BEHENYL/OCTYLDODECYL PROPANEDIOL CITRATE CROSSPOLYMER
WHERE IT'S FROM: Coconut & Corn
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used for smoothing hair and long lasting conditioning
INGREDIENT NAME: BENZOIC ACID
WHERE IT'S FROM: Synthetic
WHAT IT IS: Synthetic
WHY IT'S GREAT: Used to keep product fresh
INGREDIENT NAME: BIXA ORELLANA (ANNATTO) SEED EXTRACT
WHERE IT'S FROM: Seeds of Bixa, Orellana, also called archiote tree or the lipstick plant
WHAT IT IS: Natural
WHY IT'S GREAT: Used to color a product, improving its appearance
INGREDIENT NAME: BUTYLENE GLYCOL
WHERE IT'S FROM: Sugar Cane
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used for moisturization and to blend other ingredients into the product
INGREDIENT NAME: BUTYROSPERMUM (SHEA BUTTER) PARKII
WHERE IT'S FROM: Shea
WHAT IT IS: Natural; Organic
WHY IT'S GREAT: Used for softening and smoothing
INGREDIENT NAME: CAFFEINE
WHERE IT'S FROM: Coffea Arabica
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used for its calming and soothing properties for skin and scalp
INGREDIENT NAME: CAPRYLYL GLYCOL
WHERE IT'S FROM: Synthetic
WHAT IT IS: Synthetic
WHY IT'S GREAT: Used to blend other ingredients into the product and for moisturization
INGREDIENT NAME: CARAMEL
WHERE IT'S FROM: Corn
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used to color a product, improving its appearance
INGREDIENT NAME: CARRAGEENAN
WHERE IT'S FROM: Red Algae
WHAT IT IS: Natural
WHY IT'S GREAT: Used to thicken a product, improving the texture
INGREDIENT NAME: CARTHAMUS TINCTORIUS (SAFFLOWER) SEED OIL
WHERE IT'S FROM: Carthamus Tinctorius (Safflower) plant, an annual flowering plant grown for the oil in its seeds
WHAT IT IS: Natural
WHY IT'S GREAT: Used for softening and smoothing hair
INGREDIENT NAME: CETEARYL ALCOHOL
WHERE IT'S FROM: Coconut
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used for hair smoothing and to create a creamy product texture
INGREDIENT NAME: CETRIMONIUM CHLORIDE
WHERE IT'S FROM: Coconut and/or Palm
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used for weightless hair conditioning, ease of combing, and static prevention
INGREDIENT NAME: CHENOPODIUM QUINOA SEED EXTRACT
WHERE IT'S FROM: Quinoa
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: A source of vegetable protein known for hair strengthening
INGREDIENT NAME: CITRIC ACID
WHERE IT'S FROM: Corn
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used to balance the pH of the product
INGREDIENT NAME: CITRUS AURANTIUM DULCIS (ORANGE) PEEL EXTRACT
WHERE IT'S FROM: Orange
WHAT IT IS: Natural
WHY IT'S GREAT: Used to provide a creamy texture and slip through hair
INGREDIENT NAME: COCAMIDE MIPA
WHERE IT'S FROM: Coconut
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used for cleansing with lots of luxurious lather and to thicken product
INGREDIENT NAME: COCOMIDOPROPYL PG-DIMONIUM CHLORIDE PHOSPHATE
WHERE IT'S FROM: Coconut
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used for gentle cleansing and light conditioning
INGREDIENT NAME: COCO-GLUCOSIDE
WHERE IT'S FROM: Coconut
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used for gentle cleansing and conditioning and to blend other ingredients into the product
INGREDIENT NAME: COCOS NUCIFERA (COCONUT) OIL
WHERE IT'S FROM: Coconut
WHAT IT IS: Natural; Organic
WHY IT'S GREAT: Used for softening and nourishing hair
INGREDIENT NAME: CRAMBE ABYSSINICA (ABYSSINIAN) SEED OIL
WHERE IT'S FROM: Abyssinian Seed
WHAT IT IS: Natural
WHY IT'S GREAT: Used for weightless conditioning and shine
INGREDIENT NAME: CURCUMA LONGA (TURMERIC) ROOT EXTRACT
WHERE IT'S FROM: Turmeric Root
WHAT IT IS: Natural; Organic
WHY IT'S GREAT: Herb known to invigorate
INGREDIENT NAME: DECYL GLUCOSIDE
WHERE IT'S FROM: Corn
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used for gentle cleansing
INGREDIENT NAME: DICETYLDIMONIUM CHLORIDE
WHERE IT'S FROM: Synthetic
WHAT IT IS: Synthetic
WHY IT'S GREAT: Used for conditioning hair and static prevention
INGREDIENT NAME: DIHEPTYL SUCCINATE/CAPRYLOYL GLYCERINE/SEBACIC ACID COPOLYMER
WHERE IT'S FROM: Wheat, Coconut, Castor Bean
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: An emollient, used for hair smoothing and shine
INGREDIENT NAME: DIHYDROXYPROPYL ARGININE HCI
WHERE IT'S FROM: Sugar Beets
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used for hair thickening and hair nourishment
INGREDIENT NAME: DIMETHICONE
WHERE IT'S FROM: Synthetic
WHAT IT IS: Synthetic
WHY IT'S GREAT: Used for hair smoothing, frizz reduction and shine
INGREDIENT NAME: DIMETHICONOL
WHERE IT'S FROM: Synthetic
WHAT IT IS: Synthetic
WHY IT'S GREAT: Used for hair smoothing and silky feel
INGREDIENT NAME: DISODIUM COCO-GLUCOSIDE CITRATE
WHERE IT'S FROM: Plant Blend
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used for gentle cleansing
INGREDIENT NAME: DISTEARYLDIMONIUM CHLORIDE
WHERE IT'S FROM: Soy
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used for conditioning and softening hair
INGREDIENT NAME: EMBLICA OFFICINALIS (AMLA) FRUIT EXTRACT
WHERE IT'S FROM: Amla (Indian Gooseberry)
WHAT IT IS: Natural; Organic
WHY IT'S GREAT: Herb known to encourage strong, shiny hair and used for hair thickening
INGREDIENT NAME: ETHYL MACADAMIATE
WHERE IT'S FROM: Macadamia Nuts
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used for softening and nourishing hair and shine
INGREDIENT NAME: EUPHORBIA CERIFERA (CANDELILLA) WAX
WHERE IT'S FROM: Candelilla, a small shrub
WHAT IT IS: Natural
WHY IT'S GREAT: Used for hair conditioning smoothing
INGREDIENT NAME: GALACTOARABINAN
WHERE IT'S FROM: Larch Tree
WHAT IT IS: Natural
WHY IT'S GREAT: A natural polymer extracted from larch trees, known for hydration
INGREDIENT NAME: GLYCERIN
WHERE IT'S FROM: Palm, soybean, or rapeseed, an annual flowering plant grown for the oil in its seeds
WHAT IT IS: Natural
WHY IT'S GREAT: Used as a carrier for another ingredient; also humectant, used for hydration
INGREDIENT NAME: GLYCERYL STEARATE
WHERE IT'S FROM: Palm
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used to support the product texture
INGREDIENT NAME: GLYCINE SOJA (SOYBEAN) OIL
WHERE IT'S FROM: Soy Bean
WHAT IT IS: Natural; Organic
WHY IT'S GREAT: Used for weightless moisture retention
INGREDIENT NAME: GLYCOL DISTEARATE
WHERE IT'S FROM: Palm
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used to enhance the appearance of the product; in shampoos will give a pearly appearance
INGREDIENT NAME: GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE
WHERE IT'S FROM: Guar Seed
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used for easy wet combing and slip
INGREDIENT NAME: HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL
WHERE IT'S FROM: Helianthus Annuus (Sunflower) Seed
WHAT IT IS: Natural
WHY IT'S GREAT: Used as a carrier for Tocopherol (Vitamin E); used for nourishing and smoothing hair
INGREDIENT NAME: HEPTYL UNDECYLENATE
WHERE IT'S FROM: Castor Beans
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: A light weight emollient, used for softening and smoothing hair
INGREDIENT NAME: HYDROLYZED CORN STARCH
WHERE IT'S FROM: Corn
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used for maintaining a hair style
INGREDIENT NAME: HYDROLYYZED JOJOBA ESTERS
WHERE IT'S FROM: Simmondsia chinensis (jojoba), a scrub
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: An emollient used for hair conditioning
INGREDIENT NAME: HYDROLYYZED RICE PROTEIN
WHERE IT'S FROM: Rice
WHAT IT IS: Natural
WHY IT'S GREAT: Used for hair hydration and light styling
INGREDIENT NAME: HYDROLYZED SOY PROTEIN
WHERE IT'S FROM: Soy Beans
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used for nourishing and strengthening hair strands
INGREDIENT NAME: HYDROLYZED WHEAT PROTEIN PG-PROPYL SILANETRIOL
WHERE IT'S FROM: Synthetic
WHAT IT IS: Synthetic
WHY IT'S GREAT: Used for heat and styling protection
INGREDIENT NAME: HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE
WHERE IT'S FROM: Guar Bean
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used for weightless hair conditioning, ease of combing, and static prevention
INGREDIENT NAME: HYDROXYPROPYL STARCH PHOSPHATE
WHERE IT'S FROM: Corn
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used to thicken and stabilize a product
INGREDIENT NAME: KAEMPFERIA GALANGA ROOT EXTRACT
WHERE IT'S FROM: Root of Kaempferia Galanga, also called sand ginger
WHAT IT IS: Natural; Organic
WHY IT'S GREAT: An natural UV filter used for hair protection against the drying effects of the sun
INGREDIENT NAME: LACTIC ACID
WHERE IT'S FROM: Biofermentation
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used to balance the pH of the product
INGREDIENT NAME: LINUM USITATISSIMUM (FLAXSEED) SEED EXTRACT
WHERE IT'S FROM: Flaxseed
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Herb known for slip and texture
INGREDIENT NAME: MANGIFERA INDICA (MANGO) SEED BUTTER
WHERE IT'S FROM: Mangifera Indica (Mango) Seed
WHAT IT IS: Natural
WHY IT'S GREAT: Used for moisturizing and nourishing hair
INGREDIENT NAME: MENTHA PIPERITA (PEPPERMINT) LEAF EXTRACT
WHERE IT'S FROM: Peppermint
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Herb known to invigorate
INGREDIENT NAME: MENTHA PIPERITA (PEPPERMINT) OIL
WHERE IT'S FROM: Peppermint
WHAT IT IS: Natural
WHY IT'S GREAT: Used for its cooling sensation
INGREDIENT NAME: MENTHOL
WHERE IT'S FROM: Mint Plant
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used for its cooling sensation
INGREDIENT NAME: METHYL SOYATE
WHERE IT'S FROM: Soy Beans
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used to soften and smoothing hair
INGREDIENT NAME: MORINGA OLEIFERA SEED OIL
WHERE IT'S FROM: Seeds of Moringa Oliefera Tree, often called "tree of lift" or the "miracle tree"
WHAT IT IS: Natural
WHY IT'S GREAT: Used for moisturizing and softening hair
INGREDIENT NAME: OCTYLDODECYL CITRATE CROSSPOLYMER
WHERE IT'S FROM: Coconut & Corn
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used for smoothing hair and long lasting conditioning
INGREDIENT NAME: OLEA EUROPEA (OLIVE) FRUIT OIL
WHERE IT'S FROM: Olea Europea (olive)
WHAT IT IS: Natural
WHY IT'S GREAT: Used to condition and nourish hair, providing a smooth and soft appearance
INGREDIENT NAME: PANAX GINSENG (GINSENG) ROOT EXTRACT
WHERE IT'S FROM: Ginseng
WHAT IT IS: Natural
WHY IT'S GREAT: Herb known to invigorate
INGREDIENT NAME: PANTHENOL
WHERE IT'S FROM: Synthetic
WHAT IT IS: Synthetic
WHY IT'S GREAT: Also called Provitamin B5, used for strengthening, hydrating and nourishing hair
INGREDIENT NAME: PERSEA GRATISSIMA (AVOCADO) OIL
WHERE IT'S FROM: Avocado
WHAT IT IS: Natural; Organic
WHY IT'S GREAT: Used for smoothing the cuticle and nourishing hair
INGREDIENT NAME: PHELLODENDRON AMURENSE BARK EXTRACT
WHERE IT'S FROM: Amor Cork Tree
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Herb known to nourish
INGREDIENT NAME: PHENOXYETHANOL
WHERE IT'S FROM: Synthetic
WHAT IT IS: Synthetic
WHY IT'S GREAT: Used to keep the product fresh
INGREDIENT NAME: POLYGLYCERYL 10 LAURATE
WHERE IT'S FROM: Coconut/Palm
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used to mix together ingredients and stabilize a product
INGREDIENT NAME: POLYGLYCERYL 10 OLEATE
WHERE IT'S FROM: Synthetic
WHAT IT IS: Synthetic
WHY IT'S GREAT: Used to mix together ingredients and stabilize a product
INGREDIENT NAME: POLYGLYCERYL-10 PENTAOLEATE
WHERE IT'S FROM: Palm
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used to mix together ingredients and stabilize a product
INGREDIENT NAME: POLYQUATERNIUM 4
WHERE IT'S FROM: Synthetic
WHAT IT IS: Synthetic
WHY IT'S GREAT: Used for wet combing and slip
INGREDIENT NAME: POTASSIUM SORBATE
WHERE IT'S FROM: Synthetic
WHAT IT IS: Synthetic
WHY IT'S GREAT: Used to keep product fresh
INGREDIENT NAME: PROPANEDIOL
WHERE IT'S FROM: Corn
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used to blend other ingredients into the product and used for moisturization
INGREDIENT NAME: PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL
WHERE IT'S FROM: Sweet Almond
WHAT IT IS: Natural
WHY IT'S GREAT: Used to condition and soften hair
INGREDIENT NAME: PRUNUS SERRULATA FLOWER (CHERRY) EXTRACT
WHERE IT'S FROM: Cherry Flower
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used to condition and nourish hair
INGREDIENT NAME: PUNICA GRANATUM (POMEGRANATE) SEED OIL
WHERE IT'S FROM: Pomegranate Seed
WHAT IT IS: Natural; Organic
WHY IT'S GREAT: Omega-5 rich oil used for revitalizing dry, dull hair
INGREDIENT NAME: ROSMARINUS (ROSEMARY) OFFICINALIS LEAF EXTRACT
WHERE IT'S FROM: Rosemary
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Herb known to invigorate and nourish
INGREDIENT NAME: SCLEROTIUM GUM
WHERE IT'S FROM: Fermentation of Sclerotium rolfsii and corn sugar
WHAT IT IS: Natural
WHY IT'S GREAT: Used to thicken and stabilize a product
INGREDIENT NAME: SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL
WHERE IT'S FROM: Jojoba
WHAT IT IS: Natural; Organic
WHY IT'S GREAT: Used for weightless nourishment
INGREDIENT NAME: SODIUM CITRATE
WHERE IT'S FROM: Corn/Mineral
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used to balance the pH of the product
INGREDIENT NAME: SODIUM CHLORIDE
WHERE IT'S FROM: Mineral
WHAT IT IS: Natural
WHY IT'S GREAT: Used to thicken product
INGREDIENT NAME: SODIUM COCO-SULFATE
WHERE IT'S FROM: Coconut
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used for cleansing with lots of luxurious lather
INGREDIENT NAME: SODIUM HYDROXYPROPYLSULFONATE LAURYLGLUCOSIDE CROSSPOLYMER
WHERE IT'S FROM: Coconut & Corn
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used for gentle cleansing
INGREDIENT NAME: SODIUM LAUROYL METHYL ISETHIONATE
WHERE IT'S FROM: Coconut
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used for gentle hair cleansing
INGREDIENT NAME: SODIUM METHYL COCOYL TAURATE
WHERE IT'S FROM: Coconut
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used for gentle hair cleansing
INGREDIENT NAME: SODIUM PHYTATE
WHERE IT'S FROM: Rice
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used to bind minerals, which can affect product performance and discolor hair
INGREDIENT NAME: SQUALANE
WHERE IT'S FROM: Olive
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used for weightless moisturization
INGREDIENT NAME: STEARAMIDOPROPYL DIMETHYLAMINE
WHERE IT'S FROM: Palm
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used for conditioning and static prevention and to create a creamy product texture
INGREDIENT NAME: TOCOPHEROL
WHERE IT'S FROM: Helianthus Annuus (Sunflower) Seed Oil
WHAT IT IS: Natural
WHY IT'S GREAT: An antioxidant and form of Vitamin E, used to keep the product or an ingredient fresh
INGREDIENT NAME: TRICAPRYLYL CITRATE
WHERE IT'S FROM: Castor Beans
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: An emollient used for softening and smoothing hair
INGREDIENT NAME: VINEGAR
WHERE IT'S FROM: Wheat
WHAT IT IS: Naturally Derived
WHY IT'S GREAT: Used for gently purification, to balance the pH of the product and for shine
INGREDIENT NAME: XANTHAN GUM
WHERE IT'S FROM: Fermentation of corn sugar
WHAT IT IS: Natural
WHY IT'S GREAT: Used to thicken and stabilize a product