Discover Natural Ingredients within our Products

Ingredient Glossary

These key ingredients help power the Aveda products you love. Discover what they do and where they are sourced from - and why they'll make a difference in your hair care routine.

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INGREDIENT NAME:

ACACIA SENEGAL GUM

WHERE IT'S FROM:

Acacia Tree

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used for hair thickening & maintaining a hair style

INGREDIENT NAME:

ACRYLATES COPOLYMER

WHERE IT'S FROM:

Synthetic

WHAT IT IS:

Synthetic

WHY IT'S GREAT:

Used to thicken and stabilize a product

INGREDIENT NAME:

ALCOHOL DENAT

WHERE IT'S FROM:

Corn

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used to blend other ingredients into the product and as a carrier for another ingredient

INGREDIENT NAME:

ALEURITES MOLUCCANA (KUKUI) SEED OIL

WHERE IT'S FROM:

Kukui Seed

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Used for weightless conditioning

^* When available

LEARN MORE

INGREDIENT NAME:

AMMONIUM LAURYL SULFATE

WHERE IT'S FROM:

Palm

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used for cleansing with lots of luxurious lather

INGREDIENT NAME:

ARACHIDYL ALCOHOL

WHERE IT'S FROM:

Rapeseed, an annual flowering plant grown for the oil in its seeds

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used to create a rich product texture and stabilize a product

INGREDIENT NAME:

ARACHIDYL GLUCOSIDE

WHERE IT'S FROM:

Wheat

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used to stabilize a product

INGREDIENT NAME:

ARGAN OIL

WHERE IT'S FROM:

Kernels of argan tree

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Used for conditioning and nourishing hair

^* When available

INGREDIENT NAME:

ARGININE

WHERE IT'S FROM:

Corn

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used to balance the pH of the product and for hair strengthening

INGREDIENT NAME:

AVENA SATIVA (OAT) BRAN EXTRACT

WHERE IT'S FROM:

Oats

WHAT IT IS:

Natural

WHY IT'S GREAT:

Used to provide a creamy product texture and slip through hair

INGREDIENT NAME:

BABASSUAMIDOPROPYL BETAINE (DERIVED FROM BABASSU)

WHERE IT'S FROM:

Babassu

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used for gentle cleansing

LEARN MORE

INGREDIENT NAME:

BEHENAMIDOPROPYLTRI MONIUM METHOSULFATE

WHERE IT'S FROM:

Rapeseed, an annual flowering plant grown for the oil in its seeds

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used for conditioning hair and static prevention, not a sulfate cleanser

INGREDIENT NAME:

BEHENTRIMONIUM CHLORIDE

WHERE IT'S FROM:

Rapeseed, an annual flowering plant grown for the oil in its seeds

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used to create a creamy product texture and for conditioning and static prevention

INGREDIENT NAME:

BEHENTRIMONIUM METHOSULFATE

WHERE IT'S FROM:

Rapeseed, an annual flowering plant grown for the oil in its seeds

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used to create a creamy product texture and for conditioning and static prevention

INGREDIENT NAME:

BEHENYL/OCTYLDODECYL PROPANEDIOL CITRATE CROSSPOLYMER

WHERE IT'S FROM:

Coconut & Corn

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used for smoothing hair and long lasting conditioning

INGREDIENT NAME:

BENZOIC ACID

WHERE IT'S FROM:

Synthetic

WHAT IT IS:

Synthetic

WHY IT'S GREAT:

Used to keep product fresh

INGREDIENT NAME:

BIXA ORELLANA (ANNATTO) SEED EXTRACT

WHERE IT'S FROM:

Seeds of Bixa, Orellana, also called archiote tree or the lipstick plant

WHAT IT IS:

Natural

WHY IT'S GREAT:

Used to color a product, improving its appearance

INGREDIENT NAME:

BUTYLENE GLYCOL

WHERE IT'S FROM:

Sugar Cane

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used for moisturization and to blend other ingredients into the product

INGREDIENT NAME:

BUTYROSPERMUM (SHEA BUTTER) PARKII

WHERE IT'S FROM:

Shea

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Used for softening and smoothing

^* When available

LEARN MORE

INGREDIENT NAME:

CAFFEINE

WHERE IT'S FROM:

Coffea Arabica

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used for its calming and soothing properties for skin and scalp

INGREDIENT NAME:

CAPRYLYL GLYCOL

WHERE IT'S FROM:

Synthetic

WHAT IT IS:

Synthetic

WHY IT'S GREAT:

Used to blend other ingredients into the product and for moisturization

INGREDIENT NAME:

CARAMEL

WHERE IT'S FROM:

Corn

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used to color a product, improving its appearance

INGREDIENT NAME:

CARRAGEENAN

WHERE IT'S FROM:

Red Algae

WHAT IT IS:

Natural

WHY IT'S GREAT:

Used to thicken a product, improving the texture

INGREDIENT NAME:

CARTHAMUS TINCTORIUS (SAFFLOWER) SEED OIL

WHERE IT'S FROM:

Carthamus Tinctorius (Safflower) plant, an annual flowering plant grown for the oil in its seeds

WHAT IT IS:

Natural

WHY IT'S GREAT:

Used for softening and smoothing hair

INGREDIENT NAME:

CETEARYL ALCOHOL (DERIVED FROM PALM)

WHERE IT'S FROM:

Palm

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used for hair smoothing and to create a creamy product texture

INGREDIENT NAME:

CETRIMONIUM CHLORIDE

WHERE IT'S FROM:

Coconut and/or Palm

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used for weightless hair conditioning, ease of combing, and static prevention

INGREDIENT NAME:

CHENOPODIUM QUINOA SEED EXTRACT

WHERE IT'S FROM:

Quinoa

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

A source of vegetable protein known for hair strengthening

INGREDIENT NAME:

CITRIC ACID

WHERE IT'S FROM:

Corn

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used to balance the pH of the product

INGREDIENT NAME:

CITRUS AURANTIUM DULCIS (ORANGE) PEEL EXTRACT

WHERE IT'S FROM:

Orange

WHAT IT IS:

Natural

WHY IT'S GREAT:

Used to provide a creamy product texture and slip through hair

INGREDIENT NAME:

COCAMIDE MIPA

WHERE IT'S FROM:

Coconut

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used for cleansing with lots of luxurious lather and to thicken product

INGREDIENT NAME:

COCOMIDOPROPYL PG-DIMONIUM CHLORIDE PHOSPHATE

WHERE IT'S FROM:

Coconut

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used for gentle cleansing and light conditioning

INGREDIENT NAME:

COCO-GLUCOSIDE

WHERE IT'S FROM:

Coconut

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used for gentle cleansing and conditioning and to blend other ingredients into the product

INGREDIENT NAME:

COCOS NUCIFERA (COCONUT) OIL

WHERE IT'S FROM:

Coconut

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Used for softening and nourishing hair

^* When available

INGREDIENT NAME:

CRAMBE ABYSSINICA (ABYSSINIAN) SEED OIL

WHERE IT'S FROM:

Abyssinian Seed

WHAT IT IS:

Natural

WHY IT'S GREAT:

Used for weightless conditioning and shine

INGREDIENT NAME:

CURCUMA LONGA (TURMERIC) ROOT EXTRACT

WHERE IT'S FROM:

Turmeric Root

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Herb known to invigorate

^* When available

LEARN MORE

INGREDIENT NAME:

DECYL GLUCOSIDE

WHERE IT'S FROM:

Corn

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used for gentle cleansing

INGREDIENT NAME:

DICETYLDIMONIUM CHLORIDE

WHERE IT'S FROM:

Synthetic

WHAT IT IS:

Synthetic

WHY IT'S GREAT:

Used for conditioning hair and static prevention

INGREDIENT NAME:

DIHEPTYL SUCCINATE/CAPRYLOYL GLYCERINE/SEBACIC ACID COPOLYMER

WHERE IT'S FROM:

Wheat, Coconut, Castor Bean

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

An emollient, used for hair smoothing and shine

INGREDIENT NAME:

DIHYDROXYPROPYL ARGININE HCI (DERIVED FROM SUGAR BEETS)

WHERE IT'S FROM:

Sugar Beets

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used for hair thickening and hair nourishment

LEARN MORE

INGREDIENT NAME:

DIMETHICONE

WHERE IT'S FROM:

Synthetic

WHAT IT IS:

Synthetic

WHY IT'S GREAT:

Used for hair smoothing, frizz reduction and shine

INGREDIENT NAME:

DIMETHICONOL

WHERE IT'S FROM:

Synthetic

WHAT IT IS:

Synthetic

WHY IT'S GREAT:

Used for hair smoothing and silky feel

INGREDIENT NAME:

DISODIUM COCO-GLUCOSIDE CITRATE

WHERE IT'S FROM:

Plant Blend

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used for gentle cleansing

INGREDIENT NAME:

DISTEARYLDIMONIUM CHLORIDE

WHERE IT'S FROM:

Soy

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used for conditioning and softening hair

INGREDIENT NAME:

ECLIPTA PROSTRATA LEAF EXTRACT

WHERE IT'S FROM:

Eclipta prostrata plant

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Used to protect from external stressors

LEARN MORE

INGREDIENT NAME:

EMBLICA OFFICINALIS (AMLA) FRUIT EXTRACT

WHERE IT'S FROM:

Amla (Indian Gooseberry)

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Herb known to encourage strong, shiny hair and used for hair thickening

^* When available

LEARN MORE

INGREDIENT NAME:

ETHYL MACADAMIATE

WHERE IT'S FROM:

Macadamia Nuts

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used for softening and nourishing hair and shine

INGREDIENT NAME:

EUPHORBIA CERIFERA (CANDELILLA) WAX

WHERE IT'S FROM:

Candelilla, a small shrub

WHAT IT IS:

Natural

WHY IT'S GREAT:

Used for hair conditioning and smoothing

INGREDIENT NAME:

GALACTOARABINAN

WHERE IT'S FROM:

Larch Tree

WHAT IT IS:

Natural

WHY IT'S GREAT:

A natural polymer extracted from larch trees, known for hydration

INGREDIENT NAME:

GLYCERIN

WHERE IT'S FROM:

Palm, soybean, or rapeseed, an annual flowering plant grown for the oil in its seeds

WHAT IT IS:

Natural

WHY IT'S GREAT:

Used as a carrier for another ingredient; also humectant, used for hydration

INGREDIENT NAME:

GLYCERYL STEARATE

WHERE IT'S FROM:

Palm

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used to support the product texture

INGREDIENT NAME:

GLYCINE SOJA (SOYBEAN) OIL

WHERE IT'S FROM:

Soy Bean

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Used for weightless moisture retention

^* When available

INGREDIENT NAME:

GLYCOL DISTEARATE

WHERE IT'S FROM:

Palm

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used to enhance the appearance of the product; in shampoos will give a pearly appearance

INGREDIENT NAME:

GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE

WHERE IT'S FROM:

Guar Seed

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used for easy wet combing and slip

INGREDIENT NAME:

HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL

WHERE IT'S FROM:

Helianthus Annuus (Sunflower) Seed

WHAT IT IS:

Natural

WHY IT'S GREAT:

Used as a carrier for Tocopherol (Vitamin E); used for nourishing and smoothing hair

INGREDIENT NAME:

HEPTYL UNDECYLENATE

WHERE IT'S FROM:

Castor Beans

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

A light weight emollient, used for softening and smoothing hair

INGREDIENT NAME:

HYDROLYZED CORN STARCH

WHERE IT'S FROM:

Corn

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used for maintaining a hair style

INGREDIENT NAME:

HYDROLYYZED JOJOBA ESTERS

WHERE IT'S FROM:

Simmondsia chinensis (jojoba), a scrub

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

An emollient used for hair conditioning

INGREDIENT NAME:

HYDROLYYZED RICE PROTEIN

WHERE IT'S FROM:

Rice

WHAT IT IS:

Natural

WHY IT'S GREAT:

Used for hair hydration and light styling

INGREDIENT NAME:

HYDROLYZED SOY PROTEIN

WHERE IT'S FROM:

Soy Beans

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used for nourishing and strengthening hair strands

INGREDIENT NAME:

HYDROLYZED WHEAT PROTEIN PG-PROPYL SILANETRIOL

WHERE IT'S FROM:

Synthetic

WHAT IT IS:

Synthetic

WHY IT'S GREAT:

Used for heat and styling protection

INGREDIENT NAME:

HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE

WHERE IT'S FROM:

Guar Bean

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used for weightless hair conditioning, ease of combing, and static prevention

INGREDIENT NAME:

HYDROXYPROPYL STARCH PHOSPHATE

WHERE IT'S FROM:

Corn

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used to thicken and stabilize a product

INGREDIENT NAME:

KAEMPFERIA GALANGA ROOT EXTRACT

WHERE IT'S FROM:

Root of Kaempferia Galanga, also called sand ginger

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

An natural UV filter used for hair protection against the drying effects of the sun

^* When available

INGREDIENT NAME:

LACTIC ACID

WHERE IT'S FROM:

Biofermentation

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used to balance the pH of the product

INGREDIENT NAME:

LINUM USITATISSIMUM (FLAXSEED) SEED EXTRACT

WHERE IT'S FROM:

Flaxseed

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Herb known for slip and texture

INGREDIENT NAME:

MANGIFERA INDICA (MANGO) SEED BUTTER

WHERE IT'S FROM:

Mangifera Indica (Mango) Seed

WHAT IT IS:

Natural

WHY IT'S GREAT:

Used for moisturizing and nourishing hair

INGREDIENT NAME:

MENTHA PIPERITA (PEPPERMINT) LEAF EXTRACT

WHERE IT'S FROM:

Peppermint

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Herb known to invigorate

LEARN MORE

INGREDIENT NAME:

MENTHA PIPERITA (PEPPERMINT) OIL

WHERE IT'S FROM:

Peppermint

WHAT IT IS:

Natural

WHY IT'S GREAT:

Used for its cooling sensation

INGREDIENT NAME:

MENTHOL

WHERE IT'S FROM:

Mint Plant

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used for its cooling sensation

INGREDIENT NAME:

METHYL SOYATE

WHERE IT'S FROM:

Soy Beans

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used to soften and smoothing hair

INGREDIENT NAME:

MORINGA OLEIFERA SEED OIL

WHERE IT'S FROM:

Seeds of Moringa Oleifera Tree, often called "tree of life" or the "miracle tree"

WHAT IT IS:

Natural

WHY IT'S GREAT:

Used for moisturizing and softening hair

LEARN MORE

INGREDIENT NAME:

OCTYLDODECYL CITRATE CROSSPOLYMER

WHERE IT'S FROM:

Coconut & Corn

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used for smoothing hair and long lasting conditioning

INGREDIENT NAME:

OLEA EUROPEA (OLIVE) FRUIT OIL

WHERE IT'S FROM:

Olea Europea (olive)

WHAT IT IS:

Natural

WHY IT'S GREAT:

Used to condition and nourish hair, providing a smooth and soft appearance

INGREDIENT NAME:

PANAX GINSENG (GINSENG) ROOT EXTRACT

WHERE IT'S FROM:

Ginseng

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Herb known to invigorate

^* When available

INGREDIENT NAME:

PANTHENOL

WHERE IT'S FROM:

Synthetic

WHAT IT IS:

Synthetic

WHY IT'S GREAT:

Also called Provitamin B5, used for strengthening, hydrating and nourishing hair

INGREDIENT NAME:

PERSEA GRATISSIMA (AVOCADO) OIL

WHERE IT'S FROM:

Avocado

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Used for smoothing the cuticle and nourishing hair

^* When available

INGREDIENT NAME:

PHELLODENDRON AMURENSE BARK EXTRACT

WHERE IT'S FROM:

Amor Cork Tree

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Herb known to nourish

INGREDIENT NAME:

PHENOXYETHANOL

WHERE IT'S FROM:

Synthetic

WHAT IT IS:

Synthetic

WHY IT'S GREAT:

Used to keep the product fresh

INGREDIENT NAME:

POLYGLYCERYL 10 LAURATE

WHERE IT'S FROM:

Coconut/Palm

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used to mix together ingredients and stabilize a product

INGREDIENT NAME:

POLYGLYCERYL 10 OLEATE

WHERE IT'S FROM:

Synthetic

WHAT IT IS:

Synthetic

WHY IT'S GREAT:

Used to mix together ingredients and stabilize a product

INGREDIENT NAME:

POLYGLYCERYL-10 PENTAOLEATE

WHERE IT'S FROM:

Palm

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used to mix together ingredients and stabilize a product

INGREDIENT NAME:

POLYQUATERNIUM 4

WHERE IT'S FROM:

Synthetic

WHAT IT IS:

Synthetic

WHY IT'S GREAT:

Used for wet combing and slip

INGREDIENT NAME:

POTASSIUM SORBATE

WHERE IT'S FROM:

Synthetic

WHAT IT IS:

Synthetic

WHY IT'S GREAT:

Used to keep product fresh

INGREDIENT NAME:

PROPANEDIOL

WHERE IT'S FROM:

Corn

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used to blend other ingredients into the product and used for moisturization

INGREDIENT NAME:

PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL

WHERE IT'S FROM:

Sweet Almond

WHAT IT IS:

Natural

WHY IT'S GREAT:

Used to condition and soften hair

INGREDIENT NAME:

PRUNUS SERRULATA FLOWER (CHERRY) EXTRACT

WHERE IT'S FROM:

Cherry Flower

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used to condition and nourish hair

INGREDIENT NAME:

PUNICA GRANATUM (POMEGRANATE) SEED OIL

WHERE IT'S FROM:

Pomegranate Seed

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Omega-5 rich oil used for revitalizing dry, dull hair

^* When available

INGREDIENT NAME:

ROSMARINUS (ROSEMARY) OFFICINALIS LEAF EXTRACT

WHERE IT'S FROM:

Rosemary

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Herb known to invigorate and nourish

LEARN MORE

INGREDIENT NAME:

SCLEROTIUM GUM

WHERE IT'S FROM:

Fermentation of Sclerotium rolfsii and corn sugar

WHAT IT IS:

Natural

WHY IT'S GREAT:

Used to thicken and stabilize a product

INGREDIENT NAME:

SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL

WHERE IT'S FROM:

Jojoba

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Used for weightless nourishment

^* When available

INGREDIENT NAME:

SODIUM CITRATE

WHERE IT'S FROM:

Corn/Mineral

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used to balance the pH of the product

INGREDIENT NAME:

SODIUM CHLORIDE

WHERE IT'S FROM:

Mineral

WHAT IT IS:

Natural

WHY IT'S GREAT:

Used to thicken product

INGREDIENT NAME:

SODIUM COCO-SULFATE

WHERE IT'S FROM:

Coconut

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used for cleansing with lots of luxurious lather

INGREDIENT NAME:

SODIUM HYDROXYPROPYLSULFONATE LAURYLGLUCOSIDE CROSSPOLYMER

WHERE IT'S FROM:

Coconut & Corn

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used for gentle cleansing

INGREDIENT NAME:

SODIUM LAUROYL METHYL ISETHIONATE

WHERE IT'S FROM:

Coconut

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used for gentle hair cleansing

INGREDIENT NAME:

SODIUM METHYL COCOYL TAURATE

WHERE IT'S FROM:

Coconut

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used for gentle hair cleansing

INGREDIENT NAME:

SODIUM PHYTATE

WHERE IT'S FROM:

Rice

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used to bind minerals, which can affect product performance and discolor hair

INGREDIENT NAME:

SQUALANE (DERIVED FROM OLIVE)

WHERE IT'S FROM:

Olive

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used for weightless moisturization

LEARN MORE

INGREDIENT NAME:

STEARAMIDOPROPYL DIMETHYLAMINE

WHERE IT'S FROM:

Palm

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used for conditioning and static prevention and to create a creamy product texture

INGREDIENT NAME:

TOCOPHEROL

WHERE IT'S FROM:

Helianthus Annuus (Sunflower) Seed Oil

WHAT IT IS:

Natural

WHY IT'S GREAT:

An antioxidant and form of Vitamin E, used to keep the product or an ingredient fresh

INGREDIENT NAME:

TRICAPRYLYL CITRATE

WHERE IT'S FROM:

Castor Beans

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

An emollient used for softening and smoothing hair

INGREDIENT NAME:

VINEGAR (DERIVED FROM WHEAT)

WHERE IT'S FROM:

Wheat

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used for gently purification, to balance the pH of the product and for shine

INGREDIENT NAME:

XANTHAN GUM

WHERE IT'S FROM:

Fermentation of corn sugar

WHAT IT IS:

Natural

WHY IT'S GREAT:

Used to thicken and stabilize a product

INGREDIENT NAME:

ADANSONIA DIGITATA (BAOBAB) SEED OIL

WHERE IT'S FROM:

Baobab Seed

WHAT IT IS:

Natural

WHY IT'S GREAT:

Used for conditioning and smoothing the cuticle.

INGREDIENT NAME:

AVENA SATIVA (OAT) KERNEL FLOUR

WHERE IT'S FROM:

Oats

WHAT IT IS:

Natural

WHY IT'S GREAT:

Used for absorbing oils

INGREDIENT NAME:

BAMBUSA ARUNDINACEAE

WHERE IT'S FROM:

Bamboo

WHAT IT IS:

Natural

WHY IT'S GREAT:

Used to exfoliate

Aroma

INGREDIENT NAME:

BERGAMOT

WHERE IT'S FROM:

Organic Essential Oil

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Light, fresh, and citrusy, with peppery and floral nuances

WHAT MAKES IT SMELL GREAT:

Grown in Calabria, the region at the toe of the boot of Italy, Bergamot is an important organic essential oil in many Aveda products. Cold pressed from the peels of the bergamot, a green citrus fruit the size of an orange, it's aroma is light, fresh, and slightly peppery and floral.

INGREDIENT NAME:

BETAINE

WHERE IT'S FROM:

Sugar Beet

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Use for conditioning skin or hair

INGREDIENT NAME:

BIS-ETHYL (ISOSTEARYLIMIDAZOLINE) ISOSTEARAMIDE

WHERE IT'S FROM:

Rapeseed, a flowering plant grown for its oil

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used for smoothing the cuticle

INGREDIENT NAME:

BUTYLENE GLYCOL COCOATE

WHERE IT'S FROM:

Palm

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used as part of a blend to stabilize product

Aroma

INGREDIENT NAME:

CARDAMOM

WHERE IT'S FROM:

Organic Essential Oil

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Fresh, cool spice note with warm woody tonalities

WHAT MAKES IT SMELL GREAT:

Organic cardamom essential oil is steam distilled from the seeds of Elettaria cardamomum, a herbaceous plant in the ginger family. Cardamom offers a fresh, cool spice note with warm woody tonalities

Aroma

INGREDIENT NAME:

CINNAMON

WHERE IT'S FROM:

Organic Essential Oil

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Spicy with sweet and woody nuances

WHAT MAKES IT SMELL GREAT:

Both the leaves and the bark of the ceylon cinnamon tree (Cinnamomum Zeylanicum) can be steam distilled to produce an essential oil. Our organic cinnamon bark oil is spicy with sweet and woody nuances, while our organic cinnamon leaf oil is warmer and has clove-like nuances

Aroma

INGREDIENT NAME:

CISTUS

WHERE IT'S FROM:

Organic Essential Oil

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Herbal and resinous

WHAT MAKES IT SMELL GREAT:

Cistus is a flowering shrub, also known as rockrose, that grows in rocky soil. The leaves and stems produce a highly aromatic resin. Our organic essential oil is produced through distillation of the leaves and twigs. It smells herbal and resinous

Aroma

INGREDIENT NAME:

CLARY SAGE

WHERE IT'S FROM:

Organic Essential Oil, Absolute

WHAT IT IS:

Natural

WHY IT'S GREAT:

Aroma ranges from herbal, leafy, and tea-like, to resinous and ambery

WHAT MAKES IT SMELL GREAT:

Clary sage is a flowering herb. The flowering tops and leaves are distilled to produce the organic essential oil, which is herbaceous with a leafy tea-like undertone. The absolute has a deeper aroma with ambery nuances

Aroma

INGREDIENT NAME:

CLOVE

WHERE IT'S FROM:

Organic Essential Oil

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Warm and spicy

WHAT MAKES IT SMELL GREAT:

Organic clove essential oil can be obtained through steam distillation of the buds, creating a warm, spicy aromatic profile, or the stems, creating a slightly woodier nuance

INGREDIENT NAME:

COCAMIDOPROPYL HYDROXYSULTAINE

WHERE IT'S FROM:

Coconut and Palm

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used for gentle foaming

Aroma

INGREDIENT NAME:

COCOA

WHERE IT'S FROM:

Absolute

WHAT IT IS:

Natural

WHY IT'S GREAT:

Dark, rich, and chocolatey

WHAT MAKES IT SMELL GREAT:

Our cocoa is the extract of the seed, or bean, of the cacao fruit, which grows on tall tropical trees. The aroma is dark, rich, and chocolatey

INGREDIENT NAME:

COCO BETAINE

WHERE IT'S FROM:

Coconut

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used for gentle cleansing

INGREDIENT NAME:

COCO-CAPRYLATE/CAPRATE

WHERE IT'S FROM:

Coconut and Palm

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used for softening skin and hair

Aroma

INGREDIENT NAME:

CYPRESS

WHERE IT'S FROM:

Organic Essential Oil, Absolute

WHAT IT IS:

Natural

WHY IT'S GREAT:

Fresh, woody, and slightly green

WHAT MAKES IT SMELL GREAT:

Fresh, woody, and slightly green, organic cypress essential oil is steam distilled from the branches and leaves of the cypress tree, Cupressus Sempervirens

INGREDIENT NAME:

DODECANE

WHERE IT'S FROM:

Palm

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used for light weight conditioning and smoothing of hair. Used to blend other ingredients into the product

Aroma

INGREDIENT NAME:

EUCALYPTUS

WHERE IT'S FROM:

Organic Essential Oil

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Fresh, herbal, and cooling

WHAT MAKES IT SMELL GREAT:

A leafy evergreen shrub, eucalyptus is now grown in many parts of the world. The distillation of the leaves yields a fresh, herbal, cooling organic essential oil

INGREDIENT NAME:

EUTERPE OLERACEA (ACAI) FRUIT OIL

WHERE IT'S FROM:

Acai Fruit

WHAT IT IS:

Natural

WHY IT'S GREAT:

Part of a blend used for nourishing hair

Aroma

INGREDIENT NAME:

GERANIUM

WHERE IT'S FROM:

Organic Essential Oil

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Lightly floral and rosy, with green herbal facets

WHAT MAKES IT SMELL GREAT:

Organic Egyptian geranium essential oil is actually steam distilled from the aromatic leaves, not the flowers, of the geranium plant, Pelargonium Graveolens. The resulting oil is lightly floral and rosy, with green herbal facets

Aroma

INGREDIENT NAME:

GINGER

WHERE IT'S FROM:

Organic Essential Oil, Organic CO2 Extraction

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Aroma ranges from warm, spicy and rich, to fresh and sparkling

WHAT MAKES IT SMELL GREAT:

Ginger is a flowering plant, but it is the root that is most used. We use different types of organic ginger root extracts in our formulations, each one bringing its own aromatic nuances. The aroma profile among these extracts ranges from warm, spicy and rich, to fresh and sparkling, with hints of citrus notes

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Aroma

INGREDIENT NAME:

GINGER LILY

WHERE IT'S FROM:

Organic CO2 Extract

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Cool and spicy, with floral and woody nuances

WHAT MAKES IT SMELL GREAT:

Organic ginger lily oil is extracted via CO2 extraction from the rhizomes, or roots, of the Kaempferia Galanga. The cool spicy aroma has floral and woody nuances

INGREDIENT NAME:

GLYCOL STEARATE

WHERE IT'S FROM:

Coconut and/or Palm

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used to enhance the appearance and texture of the product; in shampoos will give a pearly appearance

Aroma

INGREDIENT NAME:

GRAPEFRUIT

WHERE IT'S FROM:

Organic Essential Oil

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Fresh, sweet, and tangy, with slightly bitter pithy nuances

WHAT MAKES IT SMELL GREAT:

Organic grapefruit essential oil is fresh, sweet, and tangy, with slight bitter pithy nuances. The oil is cold-pressed from the peels, or epicarps, of the grapefruit, Citrus Paradisi

INGREDIENT NAME:

HIPPOPHAE RHAMNOIDES (SEA BUCKTHORN) OIL

WHERE IT'S FROM:

Sea Buckthorn

WHAT IT IS:

Natural

WHY IT'S GREAT:

Used for nourishing hair

INGREDIENT NAME:

HYDROXYETHYLCELLULOSE

WHERE IT'S FROM:

Cellulose

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used to thicken a product

INGREDIENT NAME:

HYDROXYPROPYLTRIMONIUM HYDROLYZED CORN STARCH

WHERE IT'S FROM:

Corn

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used to help style hair

Aroma

INGREDIENT NAME:

JASMINE

WHERE IT'S FROM:

Absolute, Innovative Extract

WHAT IT IS:

Natural

WHY IT'S GREAT:

Ranges from rich, opulent and floral, to fruity and green

WHAT MAKES IT SMELL GREAT:

Jasmine absolute can be extracted from two different types of Jasmine. Jasmine Grandiflorum is rich, opulent and floral with fruity nuances, while Jasmine Sambac has greener tonalities

INGREDIENT NAME:

JUGLANS REGIA (WALNUT) SHELL POWDER

WHERE IT'S FROM:

Walnut

WHAT IT IS:

Natural

WHY IT'S GREAT:

Used to exfoliate

INGREDIENT NAME:

LAURAMIDOPROPYL BETAINE

WHERE IT'S FROM:

Coconut and Palm

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used for gentle cleansing

Aroma

INGREDIENT NAME:

LAVANDIN

WHERE IT'S FROM:

Organic Essential Oil

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Fresh, herbal, and camphoraceous

WHAT MAKES IT SMELL GREAT:

A hardier plant than true lavender, Lavandin is a hybrid plant - a cross between lavender and spike lavender. Lavandin is fresh and herbal, wth less floralcy than true lavender. It is steam distilled from the flowering tops of Lavandula Abrialis

Aroma

INGREDIENT NAME:

LAVENDER

WHERE IT'S FROM:

Organic Essential Oil

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Fresh and herbaceous, with sweet floral nuances

WHAT MAKES IT SMELL GREAT:

Organic lavender is steam distilled from the flowering tops of the lavender shrub. Ours comes from Bulgaria or France, and the region and soil where it is grown lends olfactory nuances to the final oil

Aroma

INGREDIENT NAME:

LEMON

WHERE IT'S FROM:

Organic Essential Oil

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Zesty, sweet, and tart

WHAT MAKES IT SMELL GREAT:

Zesty, sweet, and tart, organic lemon essential oil is cold pressed from the peels of lemon, Citrus Limon.

Aroma

INGREDIENT NAME:

LIME

WHERE IT'S FROM:

Organic Essential Oil

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Tart, zesty, and fruity

WHAT MAKES IT SMELL GREAT:

Lime organic essential oil can be either cold-pressed or steam distilled from the peels of lime, a citrus fruit grown in many regions of the globe. The steam distilled oil has a sweeter and fruitier note while the expressed oil is tart and zesty

INGREDIENT NAME:

LIMNANTHES ALBA (MEADOWFOAM) SEED OIL

WHERE IT'S FROM:

Meadowfoam Seeds

WHAT IT IS:

Natural

WHY IT'S GREAT:

An emollient used in hair care products for conditioning and shine and in skin care products for moisturization

INGREDIENT NAME:

MAGNESIUM ALUMINUM SILICATE

WHERE IT'S FROM:

Clay

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used to create a rich product texture and to stabilize a product

INGREDIENT NAME:

MAGNESIUM SULFATE

WHERE IT'S FROM:

Mineral

WHAT IT IS:

Natural

WHY IT'S GREAT:

Also called epsom salt, used for creating a hair style

Aroma

INGREDIENT NAME:

MANDARIN

WHERE IT'S FROM:

Organic Essential Oil

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Juicy and fruity, with floral nuances

WHAT MAKES IT SMELL GREAT:

A sweet citrus essential oil, organic green Mandarin oil is juicy and fruity, with floral nuances. The essential oil is expressed from the peels of the green, unripe fruits, lending the oil a deep, dark green color

Aroma

INGREDIENT NAME:

MARJORAM

WHERE IT'S FROM:

Organic Essential Oil

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Sweet, herbaceous, and woody

WHAT MAKES IT SMELL GREAT:

Sweet Marjoram is a low-growing shrub. Our organic sweet marjoram essential oil is sweet and herbaceous with woody nuances

Aroma

INGREDIENT NAME:

NEROLI

WHERE IT'S FROM:

Organic Essential Oil

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Light, floral, citrusy, and uplifting

WHAT MAKES IT SMELL GREAT:

Like petitgrain, neroli essential oil comes from the bitter orange tree. To produce neroli essential oil, the blossoms are extracted through steam distillation. Our organic neroli essential oil is light, floral, citrusy, and uplifting

Aroma

INGREDIENT NAME:

OLIBANUM

WHERE IT'S FROM:

Conventional Essential Oil, Organic Essential Oil, Absolute

WHAT IT IS:

Natural

WHY IT'S GREAT:

Resinous and woody, with citrus facets

WHAT MAKES IT SMELL GREAT:

Also known as frankincense, olibanum is the aromatic resin of trees in the genus Boswellia. The resin is collected and steam distilled to make olibanum essential oil. The different extracts we use have different profiles. For example, the essential oil opens up with fruity citrus facets to a resinous, woody heartnote

Aroma

INGREDIENT NAME:

ORANGE

WHERE IT'S FROM:

Organic Essential Oil

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Uplifting, juicy, and sweet

WHAT MAKES IT SMELL GREAT:

Our organic orange oil from Argentina is cold-pressed from the peels of the sweet orange, Citrus Aurantium Dulcis. It is uplifting, juicy, and sweet

INGREDIENT NAME:

ORBIGNYA SPECIOSA (BABASSU) KERNEL OIL

WHERE IT'S FROM:

Babassu Kernels

WHAT IT IS:

Natural

WHY IT'S GREAT:

Used as part of a blend for moisturization, hair smoothing and shine

INGREDIENT NAME:

ORYZA SATIVA (RICE) BRAN OIL

WHERE IT'S FROM:

Rice

WHAT IT IS:

Natural

WHY IT'S GREAT:

Part of a blend used for nourishing hair

Aroma

INGREDIENT NAME:

PALMAROSA

WHERE IT'S FROM:

Organic Essential Oil

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Sweet, fresh, and rosy

WHAT MAKES IT SMELL GREAT:

Palmarosa is a species of grass with a sweet, fresh, rosy aroma. The grass is steam distilled to obtain the organic essential oil

INGREDIENT NAME:

PASSIFLORA EDULIS (PASSIONFLOWER) SEED OIL

WHERE IT'S FROM:

Passionflower Seeds

WHAT IT IS:

Natural

WHY IT'S GREAT:

Part of a blend used for nourishing hair

INGREDIENT NAME:

PATCHOULI

WHERE IT'S FROM:

Organic Essential Oil

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Rich and earthy

WHAT MAKES IT SMELL GREAT:

Our organic patchouli essential oil is steam distilled from the leaves and twigs of the tropical plant, Pogostemon Cablin. It has a rich, earthy aroma

INGREDIENT NAME:

PEG-8 DIMETHICONE MEADOWFOAMATE

WHERE IT'S FROM:

Synthetic

WHAT IT IS:

Synthetic

WHY IT'S GREAT:

Use to improve hair feel in styling products

Aroma

INGREDIENT NAME:

PEPPERMINT

WHERE IT'S FROM:

Organic Essential Oil

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Use to improve hair feel in styling products

WHAT MAKES IT SMELL GREAT:

Steam distilled from the leaves and flowering tops of the Mentha Piperata, organic peppermint essential oil lends a crisp, cool herbal note

INGREDIENT NAME:

PERILLA OCYMOIDES SEED EXTRACT

WHERE IT'S FROM:

Perilla Seeds

WHAT IT IS:

Natural

WHY IT'S GREAT:

Part of a blend used for nourishing hair and skin

Aroma

INGREDIENT NAME:

PETIT GRAIN

WHERE IT'S FROM:

Organic Essential Oil

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Fresh and green, with citrus, floral, and woody aspects

WHAT MAKES IT SMELL GREAT:

Many important essential oils are crafted from the bitter orange tree. In the case of petitgrain, the leaves and twigs are steam distilled to create an organic essential oil that is fresh and green, with citrus, floral, and slightly woody aspects

INGREDIENT NAME:

PLUKENETIA VOLUBILIS (SACHA INCHI) SEED OIL

WHERE IT'S FROM:

Sacha Inchi Seeds

WHAT IT IS:

Natural

WHY IT'S GREAT:

Used for conditioning and smoothing the cuticle

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INGREDIENT NAME:

POLYSORBATE 20

WHERE IT'S FROM:

Synthetic

WHAT IT IS:

Synthetic

WHY IT'S GREAT:

Used to blend other ingredients into the product and to stabilize a product

INGREDIENT NAME:

PULLULAN

WHERE IT'S FROM:

Aureobasidium Pullulans with Cassava

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used for maintaining a hair style

INGREDIENT NAME:

RICINUS COMMUNIS (CASTOR) SEED OIL

WHERE IT'S FROM:

Castor Beans

WHAT IT IS:

Natural

WHY IT'S GREAT:

Used for softening and smoothing hair

Aroma

INGREDIENT NAME:

ROSE

WHERE IT'S FROM:

Absolute, Innovative Extract, Organic Essential Oil, Conventional Essential Oil

WHAT IT IS:

Natural

WHY IT'S GREAT:

Aroma ranges from fresh, green, and floral, to spicy, fruity, and honeyed

WHAT MAKES IT SMELL GREAT:

The damask rose is a deciduous shrub grown in Bulgaria and Turkey, which blooms in May and June with densely-petalled pink flowers. The roses must be picked early in the morning when they give the best quality and yield. Each rose extract that Aveda uses has a different profile. For example, organic rose essential oil is fresh, green, floral and spicy, while solvent-extracted rose absolute has richer fruity and honeyed nuances

Aroma

INGREDIENT NAME:

ROSEMARY

WHERE IT'S FROM:

Organic Essential Oil

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Fresh, cooling, and herbaceous

WHAT MAKES IT SMELL GREAT:

Rosemary is a hardy and fragrant shrub with needle-like leaves. Like with many natural materials, the altitude, soil and growing enviroment has a significant impact on the fragrance of the plant. Our organic rosemary essential oil is fresh, cooling, and herbaceous

INGREDIENT NAME:

SACCHARUM OFFICINARUM (SUGAR CANE) EXTRACT

WHERE IT'S FROM:

Sugar Cane

WHAT IT IS:

Natural

WHY IT'S GREAT:

Used for hair styling

Aroma

INGREDIENT NAME:

SANDALWOOD

WHERE IT'S FROM:

Organic Essential Oil

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Dry and woody, with touches of creaminess

WHAT MAKES IT SMELL GREAT:

More than fifteen years ago, Aveda developed a strategic relationship with the Kutkabubba Aboriginal Community of Western Australia to ensure the sustainable and equitable wild harvest of Australian sandalwood trees for essential oil production. The aroma of Australian sandalwood is dry and woody, with touches of creaminess. We also use sustainably harvested New Caledonian sandalwood, which has a creamier aroma profile

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INGREDIENT NAME:

SISYMBRIUM IRIO (LONDON ROCKET) SEED OIL

WHERE IT'S FROM:

London Rocket Seeds

WHAT IT IS:

Natural

WHY IT'S GREAT:

Part of a blend used for nourishing hair and skin

INGREDIENT NAME:

SODIUM LAUROYL LACTYLATE

WHERE IT'S FROM:

Palm and biofermentation

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used for gentle cleansing

INGREDIENT NAME:

SORBITAN OLIVATE

WHERE IT'S FROM:

Olive

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used to create a creamy product texture and to stabilize a product

Aroma

INGREDIENT NAME:

SPEARMINT

WHERE IT'S FROM:

Organic Essential Oil

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Cool minty note, with green and leafy facets

WHAT MAKES IT SMELL GREAT:

Organic spearmint essential oil is steam distilled from Mentha Spicata plant. It offers a cool minty note, sweeter than peppermint, with green and leafy facets

Aroma

INGREDIENT NAME:

STAR ANISE

WHERE IT'S FROM:

Organic Essential Oil

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Spicy, cooling, licorice

WHAT MAKES IT SMELL GREAT:

Our organic star anise essential oil is obtained through steam distillation of the dried, star-shaped fruits of Illicium Verum, an evergreen tree. The aroma is similar to licorice

INGREDIENT NAME:

STEARIC ACID

WHERE IT'S FROM:

Palm

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used to create a luxurious product texture

INGREDIENT NAME:

SUCROSE

WHERE IT'S FROM:

Sugar Cane

WHAT IT IS:

Natural

WHY IT'S GREAT:

Used for creating a hair style

Aroma

INGREDIENT NAME:

TONKA BEAN

WHERE IT'S FROM:

Absolute, Innovative Extract

WHAT IT IS:

Natural

WHY IT'S GREAT:

Rich, sweet, and almost caramel-like with warm herbal undertones

WHAT MAKES IT SMELL GREAT:

Tonka beans are wrinkled black beans from the large, tropical tree, Dipteryx Odorata. The aroma is rich, sweet, and almost caramel-like with warm herbal undertones

INGREDIENT NAME:

TRIBEHENIN

WHERE IT'S FROM:

Rapeseed, a flowering plant grown for its oil

WHAT IT IS:

Naturally Derived

WHY IT'S GREAT:

Used to thicken product

Aroma

INGREDIENT NAME:

VANILLA

WHERE IT'S FROM:

CO2 Extract

WHAT IT IS:

Natural

WHY IT'S GREAT:

Rich, sumptuous, and creamy

WHAT MAKES IT SMELL GREAT:

A highly prized raw material sourced from Madagascar, the aroma of vanilla is rich, sumptuous and creamy. In 2019, Aveda launched a pilot program to leverage blockchain technology on our vanilla supply chain. Customers will soon be able to trace the vanilla in their products back to the farmers that grew it – and the farmers will be able to see where their vanilla ends up.

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Aroma

INGREDIENT NAME:

VETIVER

WHERE IT'S FROM:

Organic Essential Oil

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Earthy and woody, with smoky nuances

WHAT MAKES IT SMELL GREAT:

Vetiver is a tall aromatic grass, primarily grown in Haiti but also in Madagascar and Sri Lanka. Our organic essential oil is steam distilled from the roots of this grass. It has an earthy and woody aroma that, as for many oils, is nuanced depending on the region in which it is grown

Aroma

INGREDIENT NAME:

YLANG-YLANG

WHERE IT'S FROM:

Organic Essential Oil

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Luscious, sultry, and floral

WHAT MAKES IT SMELL GREAT:

A bright green-ish yellow flower with drooping petals, our organic ylang ylang essential oil is obtained through steam distillation. The aroma is luscious, sultry, and floral, traditionally known in aromatherapy for its calming properties. It comes from Madagascar and nearby islands

INGREDIENT NAME:

ASTROCARYUM (MURUMURU) SEED BUTTER

WHERE IT'S FROM:

Murumuru Seeds

WHAT IT IS:

Natural

WHY IT'S GREAT:

Used as part of a blend for moisturization, hair smoothing and shine

INGREDIENT NAME:

KOKUM SEED BUTTER

WHERE IT'S FROM:

Kokum fruit kernels

WHAT IT IS:

Natural; Organic

WHY IT'S GREAT:

Used to deeply nourish, condition, detangle and help reduce hair breakage

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