A daily styling cream that earns its spot in your grooming routine. Whatever that looks like today.
• Creates pliable, medium hold
• Conditions and defines hair
• Moisturizes
• Natural finish

AROMA
Featuring a rich, spicy Pure-Fume™ aroma with lemon, spearmint, vetiver, and lavender essential oils, and other pure flower and plant essences.

WHAT ELSE YOU NEED TO KNOW
• 94% naturally derived^*
• Approved by Cruelty Free International
• Vegan

_{*Per the ISO 16128 Standard, from plant sources, non-petroleum mineral sources, and/or water.}

Work small amount between palms. Apply evenly through damp hair or dry hair.

YOUR REGIMEN
Step 01: Cleanse with Pure-Formance™ Men Shampoo
Step 02: Condition with Pure-Formance™ Men Conditioner
Step 03: Style with Pure-Formance™ Men Liquid Pomade or Grooming Cream

Ingredients: Water\Aqua\Eau, Glycerin, Ppg-3 Benzyl Ether Myristate, Hydroxypropyl Starch Phosphate, Cetyl Alcohol, Copernicia Cerifera (Carnauba) Wax\ Copernicia Cerifera Cera \Cire De Carnauba, Hydrogenated Castor Oil, Alcohol Denat., Steareth-21, Cetearyl Alcohol, Canola Oil\Huile De Colza, Corn Starch Modified, Glyceryl Caprylate, Yeast Extract\Faex\Extrait De Levure, Ursolic Acid, Calophyllum Inophyllum Seed Oil, Orbignya Oleifera (Babassu) Seed Oil, Hydrolyzed Algin, Zea Mays (Corn) Starch, Oryzanol, Glycyrrhiza Inflata Root Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Cocamidopropyl Pg-Dimonium Chloride Phosphate, Ppg-5-Ceteth-10 Phosphate, Polyquaternium-10, Pvp, Silica, Fragrance (Parfum), Farnesol, Eugenol, Linalool, Citronellol, Citral, Limonene, Benzyl Benzoate, Geraniol, Coumarin, Sodium Gluconate, Tetradibutyl Pentaerithrityl Hydroxyhydrocinnamate, Potassium Sorbate, Phenoxyethanol <ILN99692>

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

Post-consumer recycled HDPE tube.

First beauty company manufacturing with 100% wind power in our primary facility. Product manufacturing at Aveda’s primary facility uses 100% renewable electricity fueled by our onsite solar array, plus wind power.