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Environmental leadership and responsibility.

A force of nature since 1978.

The wellbeing of animals, people and planet guides our 
ingredient selection and sourcing practices:

                                   • 100% vegan ingredients
                                   •  Suppliers held to social, ethical and environmental metrics
                                   •  Sourcing communities benefit from meaningful, on-the-ground programs
                                       that protect and enhance their environmental and social ecosystems

Our key ingredients.

See what they do and where they come from.

Blockchain tracing.

It helps us track and ensure ingredient
quality and responsible sourcing
practices throughout the supply chain.

Naturally derived1 aromas crafted from plants and flowers.

All our aromas are created and manufactured in-house.
We artfully layer each aroma and match it to its product to
create a mind-body connection.

Our B Corp Certification2.

We meet high standards of verified social
and environmental performance, transparency
and accountability in the world.

We are proud to have been the first beauty company to use 100% post-consumer recycled PET in
a product package. Today, 95% of PET bottles and jars contain 100% post-consumer recycled resin
and more than 80% of our HDPE bottles are minimum of 80% PCR resin3.


Green leaf background is powered by renewable electricity5.

1Per ISO 16128 standard, from plant sources, non-petroleum mineral sources, and/or water.
2Aveda’s B Corp™ certification includes Aveda’s corporate headquarters, Aveda products produced at its corporate headquarters, and Aveda corporate-owned retail stores.
3Based on FY22 production volume shipped to distribution facilities.
4Aveda is providing funding to the Doe Mountain Improved Forest Management Project to offset CO2e emissions from deliveries made from our Aveda US fulfillment center to our consumers' home delivery addresses (excludes buy online and pick up in-store and same-day delivery). The Doe Mountain Improved Forest Management Project protects a stretch of mixed-hardwood forest across 8,600 acres in Northeastern Tennessee. Management of the area includes​ natural forest growth and non-commercial maintenance harvests to promote forest health and support carbon sequestration. The Doe Mountain project (ACR398) adheres to ACR's Improved Forest Management Methodology for​ Quantifying GHG Removals and Emissions Reductions through Increased Forest Carbon Sequestration on Non-Federal Forestlands, version 1.3, is sold by 3Degrees Group, Inc. These credits are independently verified by SCS Global Services.
5The electricity used to power our e-commerce data center in The Americas is covered by renewable energy certificates.