This creamy shampoo is formulated with a powerful vegan peptide blend that helps fortify naturally fragile curls and coils. (Because strength is essential to caring for your unique curl pattern.) It’s also made with kokum seed butter, which deeply nourishes hair and provides slip while you’re detangling.
Curly, coily, and wavy wash day routines begin here.

BENEFITS
• Removes impurities and product buildup from hair and scalp
• Moisturizes, improves manageability, and enhances shine
• Curl pattern looks healthier and more defined after one wash^*
• Reduces frizz for 48 hours^*
• Protects against humidity and instantly reduces frizz^*

SUITABLE FOR
• All hair types (fine, medium, and thick)
• Curly (3A – 3C), coily (4A – 4C), and wavy (2A – 2C) curl types

AROMA
Featuring our own refreshing, citrusy Pure-Fume™ aroma with certified organic lemon, bergamot, orange, and other pure flower and plant essences.

WHAT ELSE YOU NEED TO KNOW
We developed and tested Be Curly Advanced™ in close partnership with our expert team of texture stylists. The entire routine is 100% vegan, 93%+ naturally derived^**, and made with ingredients that have been consciously amplified to benefit your hair texture’s specific needs. This is care, created for every dimension of curls, coils, and waves.
• Sulfate cleanser free
• 94% naturally derived^**
• Approved by Cruelty Free International
• Vegan

_{*Ex-vivo testing on tresses when used with Be Curly Advanced™ Conditioner.
**Be Curly Advanced™ franchise is 93%+ naturally derived per the ISO 16128 Standard, from plant sources, non-petroleum mineral sources, and/or water.
***Per the ISO 16128 Standard, from plant sources, non-petroleum mineral sources, and/or water.}

HOW TO USE
Massage Be Curly Advanced™ Shampoo into wet hair and scalp. Rinse and follow with Be Curly Advanced™ Conditioner or Intensive Curl Perfecting Masque.

YOUR REGIMEN
Coils and tight curls
Step 01: Cleanse with Be Curly Advanced™ Shampoo
Step 02: Condition with Be Curly Advanced™ Conditioner
Step 03: Prep with Be Curly Advanced™ Curl Perfecting Primer
Step 04: Style with Be Curly Advanced™ Coil Definer Gel
Depending on individual hair needs, use Be Curly Advanced™ Co-Wash between wash days in place of Be Curly Advanced™ Shampoo. For deep conditioning, swap Be Curly Advanced™ Conditioner for the Intensive Curl Perfecting Masque every 2 – 3 wash days.

Wavy and loosely curly hair
Step 01: Cleanse with Be Curly Advanced™ Shampoo
Step 02: Condition with Be Curly Advanced™ Conditioner
Step 03: Prep with Be Curly Advanced™ Curl Perfecting Primer
Step 04: Style with Be Curly Advanced™ Curl Enhancer Cream

Swap Be Curly Advanced™ Conditioner for the Intensive Curl Perfecting Masque every 2 – 3 wash days, depending on individual hair needs.

Water\Aqua\Eau, Sodium Cocoyl Methyl Isethionate, Sodium Chloride, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (Kokum) Seed Butter, Helianthus Annuus (Sunflower) Seed Oil, Glycerin, Glycol Stearate, Ethyl Macadamiate, Behenyl/Octyldodecyl Propanediol Citrate Crosspolymer, Tocopherol, Stearamidopropyl Dimethylamine, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Eugenol, Geraniol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate <ILN52341>

First beauty company manufacturing with 100% wind power in our primary facility. Product manufacturing at Aveda’s primary facility uses 100% renewable electricity fueled by our onsite solar array, plus wind power.