NEW AT AVEDA
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NEW IN PRODUCTS
 

YOGA
IN A JAR

NEW facial moisturizer
tulasāra renew morning creme
97% naturally derived1


TULASᾹRA
SKIN CARE

Accelerate your journey to more radiant, healthy-looking skin through botanical skin care science and the wisdom of Ayurveda, the ancient healing art of India.

INSTANTLY
THICKER HAIR

thickening tonic styling spray
Rated 4.7 out of 5 stars2
97% naturally derived1

NEW IN PRODUCTS
 

A SCENTUAL 
EXPERIENCE
FOR HAIR

NEW pure-fume hair mists


YOUR AROMA
JOURNEY AWAITS

pure-fume hair mists
Aromas inspired by the worlds enchanted places transport your senses, while also infusing your strands with softness and shine.



THE PROMISE OF
PRAMᾹSANA

NEW pramāsana was inspired by Ayurveda—the ancient healing art of India—and two Sanskrit words: "prama" which means "foundation" and "asana" which means "posture" or "taking a stand". Our scalp care takes a botanical stand to give you a strong foundation for beautiful hair.

NEW IN PRODUCTS
 

BEAUTIFUL HAIR
IS ROOTED IN YOUR SCALP

NEW pramāsana scalp care
96% naturally derived1
Everyone's scalp needs care.  

REVIVE YOUR STYLE
WITHOUT WATER
 

Love your non-wash hair.
Try these 3 easy looks: Looped braid, Effortless waves, Romantic ponytail.

THE NATURAL
PAIR FOR
NON-WASH
DAY HAIR

shampure dry shampoo & NEW thermal dry conditioner
97% naturally derived1


INSTANTLY
REFRESH YOUR
SKIN & SENSES

 

8 ways to use
NEW cooling balancing oil concentrate

NEW IN PRODUCTS
 

COOLING
REFRESHMENT

NEW cooling balancing oil concentrate instantly cools skin and massage in to help melt away tension. 100% naturally derived1

NEW IN PRODUCTS
 

STYLE 3 WAYS

NEW aveda men pure-formance™
thickening paste

Easy styling. Flexible hold.
Made for men.



PUMPED
BY PLANTS
 

Used for centuries to keep hair healthy in India, amla fruit in thickening paste thickens each strand from roots to ends—instantly.

 



MAKEUP
COLLECTION

spring/summer 2017

NEW IN PRODUCTS
 

SOLSTICE BLOOM

Luminous shades with flares of shadow and light.

LESS GREY. MORE YOU.

Aveda Men 5-Minute Natural Grey Blending.
Our new service for men lasts up to 4 weeks.

"Aveda Men 5-Minute Natural Grey Blending works more like a stain by adding depth and integrity to the hair color for a natural look. Because grey is blended instead of completely covered, it allows the hair to grow out naturally. The result is low-maintenance, natural-looking color that keeps the hair in great condition."
KURT KUEFFNER, AVEDA ARTIST

1From plants, non-petroleum minerals or water.