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NEW IN PRODUCTS
 

BEAUTIFUL HAIR
IS ROOTED IN YOUR SCALP

NEW pramāsana scalp care
96% naturally derived1
Everyone's scalp needs care.  

THE PROMISE OF
PRAMᾹSANA

NEW pramāsana was inspired by Ayurveda—the ancient healing art of India—and two Sanskrit words: "prama" which means "foundation" and "asana" which means "posture" or "taking a stand". Our scalp care takes a botanical stand to give you a strong foundation for beautiful hair.

GOOD FOR YOU
GOOD FOR THE EARTH

Save $21 on shampoo and $26 on conditioner6—and use less plastic7—with smooth infusion™ litres than with regular-size bottles. Save with all litres.

REVIVE YOUR STYLE
WITHOUT WATER
 

Love your non-wash hair.
Try these 3 easy looks: Looped braid, Effortless waves, Romantic ponytail.

THE NATURAL
PAIR FOR
NON-WASH
DAY HAIR

shampure dry shampoo & NEW thermal dry conditioner
97% naturally derived1

NEW IN PRODUCTS
 

100% FOR CLEAN WATER

when you buy a light the way™ candle3
This year's limited-edition aroma features
certified organic vanilla, cinnamon and ylang
ylang from Madagascar, where we've helped
fund water systems for 10,000 people.4

PROTECT
WATER

One candle, one service, one style at a time. Let's raise $6.5M togther. #avedacleanwater

NEW IN PRODUCTS
 

COOLING
REFRESHMENT

NEW cooling balancing oil concentrate instantly cools skin and massage in to help melt away tension. 100% naturally derived1


INSTANTLY
REFRESH YOUR
SKIN & SENSES

 

8 ways to use
NEW cooling balancing oil concentrate

NEW IN PRODUCTS
 

STYLE 3 WAYS

NEW aveda men pure-formance™
thickening paste

Easy styling. Flexible hold.
Made for men.



PUMPED
BY PLANTS
 

Used for centuries to keep hair healthy in India, amla fruit in thickening paste thickens each strand from roots to ends—instantly.

 

IMPROVE THE LOOK
OF THINNING HAIR

with invati men™
4 out of 5 men say their hair feels stronger and looks thicker.2

NEW IN PRODUCTS
 

SOLSTICE BLOOM

Luminous shades with flares of shadow and light.

MAKEUP
COLLECTION

spring/summer 2017

LESS GREY. MORE YOU.

Aveda Men 5-Minute Natural Grey Blending.
Our new service for men lasts up to 4 weeks.

"Aveda Men 5-Minute Natural Grey Blending works more like a stain by adding depth and integrity to the hair color for a natural look. Because grey is blended instead of completely covered, it allows the hair to grow out naturally. The result is low-maintenance, natural-looking color that keeps the hair in great condition."
KURT KUEFFNER, AVEDA ARTIST

NEW IN PRODUCTS
 

WAKE UP TO
WEDDING DAY SKIN
EVERY DAY

NEW tulasāra™
wedding masques overnight
97% naturally derived1


INSPIRED BY

the haldi ceremony from India
 

A pre-wedding tradition in which a homemade turmeric paste is applied to the bride and groom for glowing skin on their wedding day. Our masques beautify you the same way, every day.

haldi means turmeric in Sanskrit

 

NEW IN PRODUCTS
 

AWAKEN THE GLOW
WITHIN YOU

new tulasāra skin care

1From plants, non-petroleum minerals or water.

2In a 12 week consumer test.

3Supports Global Greengrants Fund water-related project.


4$119,410 of the proceeds from candles between 2009 and 2012 ($12 suggested retail price), went to multiple water systems supporting over 10,000 residents of Manakara, Madagascar.


5Through Global Greengrants Fund water-related projects since 2007


6Savings are based on SRP per oz. When you purchase 1 litre of shampoo and conditioner you save $47 ($21+$26) vs. purchasing the amount in standard retail sizes.


7Comparing one litre to same amount in standard retail size