The sulfate cleanser-free shampoo gently cleanses hair without stripping to minimize color washout. A plant-powered formula helps reduce color fade, while omega-rich apricot oil nourishes and helps keep your hair soft, bouncy and hydrated.

Suitable for:
All hair types: Fine, medium, thick
All textures: Straight 1A, Wavy 2A-2C, Curly 3A-3C, Coily 4A-4C.

Safe for color-treated, highlighted and chemically processed hair.

100% vegan color protection and care
A combination of botanicals helps to protect color-treated hair while leaving it silky, soft and shiny. Use with color control conditioner.

Botanical cleansers
Precisely formulated for lasting radiant color, wash after wash.

Neutralizing power
Naturally derived “magnets” instantly neutralize color-dulling particles to help protect your hair when you wash.

Dual-charged molecules

Create a protective shield to keep water from penetrating into hair, reducing color washout.
Apricot

Nourishes and helps keep your hair soft, bouncy, and hydrated.
Aroma

Featuring Aveda’s own Pure-Fume™ aroma with osmanthus, certified organic orange, cypress, cedarwood and other pure flower and plant essences.

94% naturally derived*. Cruelty free. Silicone free. Sulfate cleanser free.

*According to the ISO 16128 Standard, from plant, non-petroleum mineral, and/or water sources.

How to Use

1. Massage into wet hair, from roots to ends.
2. Rinse.
3. Follow with color control conditioner.

For best results, start with Aveda 100% vegan hair color, customized to you.

Ingredients: Water\Aqua\Eau, Sodium Cocoyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Sodium Chloride, Propanediol, Cocamide Mipa, Sodium Methyl Cocoyl Taurate, Glycol Stearate, Prunus Armeniaca (Apricot) Kernel Oil, Arginine, Glycine Soja (Soybean) Oil, Tocopherol, Ethyl Macadamiate, Behenyl/Octyldodecyl Propanediol Citrate Crosspolymer, Octyldodecyl Citrate Crosspolymer, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium Gluconate, Glyceryl Caprylate, Citric Acid, Fragrance (Parfum), Limonene, Eugenol, Amyl Cinnamal, Hydroxycitronellal, Citronellol, Benzyl Acetate, Geraniol, Linalool, Sodium Phytate, Phenoxyethanol, Potassium Sorbate <ILN50538>

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

1.7 fl oz / 50 ml: 100% Post-consumer recycled bottle and cap.
6.7 fl oz / 200 ml: 100% Post-consumer recycled bottle and cap.
33.8 fl oz / 1L: 100% Post-consumer recycled bottle and cap.

Aveda is a pioneer in 100% PCR PET Bottles – 85% of our skin care & hair styling PET bottles and jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging.

First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.