Trending
Runway Hairstyles
Shake up your styling routine with Artist-
approved looks that put fashion first.
Aveda Artists' top picks
Great style start at the scalp
From braids to sculpted looks, set the tone for healthy hair and high style with scalp solutions refreshing protective mist as used backstage by Aveda Artist to extend styles.
Scalp care and styling essentials
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A new way to wear hair color
Give your candy-colored shades some edge. Go digital with metallic-inspired hues paired with classic cuts.
“Color really represents one of this season’s strongest trends: the return of embracing all things warm in hair color. Layers of copper of different saturations intertwine with each other to create a multi-faceted look.”
— Ian Michael Black, Global Artistic Director of Hair Color at Aveda
Color care styling essentials
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Bobs with volume
Bobs are showing up with body and bounce—and they are providing that volume doesn’t need to be just at the roots. This bouncy bob draws attention to the jawline.
"Use botanical repair ™ strengthening overnight serum as a finisher. It gives hair more definition, more shine, and it treats the hair at the same time."
— Antoinette Beenders, Senior Vice President of Global Artistry at Aveda
For bouncy bob styling
NOW TRENDING
Versatile
bixie style
You don’t need long hair to style the bixie in different ways; it can be sleek and smooth, textured and flipped on the edges and even voluminous depending on the products and techniques used.
“When styling, I use air control™ to really get that
finished look”
—Bea Carmichael, Aveda Global Styling Educator
For versatile styling
NOW TRENDING
Voluminous waves
Rounded, voluminous waves look beautiful on every face shape and hair texture
“No matter the hair type, the volumizing tonic™ is a top choice for me always.”
—Jon Reyman, Owner of Spoke and Weal Salon
For voluminous waves
NOW TRENDING
Natural, airy curls
Women with strong curly and coily hair are embracing their natural twists and zags more than ever.
"Be curly advanced ™ curl enhancer cream is formulated with small vegan peptides that penetrate deep into curls and coils which instantly increases moisture and hydration and allow your hair to hold on to it till your next application. When you have more hydration you get better detangling, better shine, better definition and restoration"
—Renée Gadar, Global Artistic Director of Texture at Aveda
For best natural, airy curls
NOW TRENDING
‘90s supermodel hair
Embrace the trend of beautifully blown-out
hair with tons of volume and bounce
“If you want big bouncy hair, invati ultra advanced™ thickening foam is perfect for you”
— Bea Carmichael, Aveda Global Styling Educator
For ‘90s-inspired styling