Plant-powered protection for
long-lasting radiant color
NEW color control shampoo and conditioner
100% vegan color protection for 8 weeks, wash after wash.*
94% naturally derived.** Cruelty free. Silicone free.
Free of sulfate cleansers.
*Based on 24 washes.
**Color control is 94% naturally derived on average per ISO standard. From plants, non-petroleum
minerals or water.
100% vegan color
protection and care
NEW color control shampoo and conditioner
Color-keeping bio-fermented actives lock in your color, while omega-9-rich apricot oil leaves hair nourished and radiant.
color conserve™
Instantly intensifies color
Not Silicone free
Not Sulfate-Cleanser free
88% Naturally derived
color control
Up to 8 weeks of protection*
Silicone free
Sulfate-Cleanser free
94% Naturally derived
VIRTUAL TRY-ON
Find your new shade
Virtually explore new hair colors with our
65 shades so you can find your new look.
Why Aveda color?
Feel good about what's on your head.
93% naturally derived.* Vegan.
Fade resistant.
Conditions, with radiant shine.
Customized just for you.
*From plants, non-petroleum minerals or water.