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Hair loss and thinning happen to many women for different reasons, which is why it can look different on everyone. No matter the cause, hair loss doesn’t define you and is no reason to be ashamed. Our resident hair loss expert Dr. Jodi LoGerfo, DNP (Doctor of Nursing Practice), Dermatology, walks us through the emotions of the hair loss journey and shares ways to maintain confidence with our invati advanced system and lifestyle choices. We’ll also share how invati advanced is changing the way women handle hair loss* with its 94% naturally derived** formula.



The hair loss journey with Dr. Jodi


Dr. Jodi is a veteran when it comes to treating hair loss, and often witnesses the emotional ups and downs her patients face. “When a woman is losing hair, every day can feel like a bad hair day,” she tells us. Women may feel reluctant to go out in public. Dr. Jodi has seen her patients' anxiety, tension and low self-esteem. In the hair loss journey, she knows it’s important to protect the heart as well as the hair, and stresses this to her patients.


When your hair is part of your identity, it’s easy to feel physical and emotional stress when losing your hair, but Dr. Jodi tells us you can change your perspective by addressing hair loss head on. By empowering yourself with hair care and lifestyle changes, you can regain your sense of self.




Dr. Jodi explains that it’s important to adopt the right hair care routine for your hair loss or thinning needs. “I can’t emphasize enough the use of products to improve the coverage of hair on the scalp,” Dr. Jodi says.


“Thickening shampoos and conditioners like those in the invati advanced system can help enhance hair’s texture,” Dr. Jodi says. “The system can also help reduce breakage,* which can improve the look of hair thinning.”


We created the invati advanced system as a multi-faceted approach that lets you target the different aspects of hair loss due to breakage from brushing. Each product is designed to be part of the solution, starting with the invati advanced nourishing exfoliating shampoo. Our color-safe formula acts as scalp care, gently exfoliating the scalp to create an optimal environment for hair. Next, our invati advanced thickening conditioner helps protect hair from breakage with naturally derived amino acids that help strengthen hair.


And lastly, our fan-favorite invati advanced scalp revitalizer instantly helps thicken to lift hair from the root. It’s great as a daily scalp treatment as it also invigorates the scalp when massaged in. When used together, our system can help keep the hair you have longer, reduce further hair loss due to breakage from brushing, and ultimately boost your confidence.




Lifestyle changes are another way you can take control of your hair loss and increase your self-esteem. Try to avoid wearing the same tight hairstyles several days in a row. “Prolonged or repetitive tension on hair from a hairstyle (such as tight ponytails) can damage the hair follicle and cause hair loss,” Dr. Jodi says.


It’s also important to always protect your hair and scalp from the sun, as “sun damage can affect the hair follicle and cause hair loss," Dr. Jodi tells us. Help maintain your hair and scalp health by adding sun protection to your hair care routine.


And lastly, you are what you eat: maintaining a nutritious diet can help improve the health of your hair. “Since hair follicles have a high cell turnover, if you are depriving your body of proteins, fatty acids, vitamins and minerals, hair changes or loss can occur,” according to Dr. Jodi.


Take on hair loss due to breakage with a hair care solution powered by nature.


The nature of invati advanced


What makes invati advanced an innovation in thinning hair solutions? It’s 94% naturally derived** and vegan, formulated without parabens, gluten or mineral oil. The system is also cruelty free and, just like all of our hair care collections, uses manufacturing powered by Aveda's solar array and/or wind energy through credits and carbon offsets.




invati advanced was born as a true labor of love—and science. The story of this powerful system begins with two Ayurvedic physicians and scholars, husband and wife Drs. Vinod and Kusum Upadhyay. They helped us select potent herbs to include in invati advanced, based on their deep knowledge of Ayurvedic medicine and tradition.


The development of invati advanced took over 18 years of research, and the testing of over 100 plant actives led to a powerful, naturally derived formula: an Ayurvedic blend including ginseng, certified organic turmeric and amla. We combined our Ayurvedic blend with a patented bio-fermented blend for innovation that gives you thicker, fuller-looking hair.


Scientist creating a formula in a lab.



Our invati advanced formula is not only naturally derived,** it’s naturally potent in reducing hair loss by 53%* and instantly thickens hair. The Ayurvedic herbs and ingredients in our system help power a hair solution chosen by millions of women every year.***


Let’s start at the scalp. Wintergreen-derived salicylic acid removes build-up, excess oil and sweat that can clog pores to help create a healthy foundation for thicker, fuller-looking hair. Next up is amla, a fruit that’s been revered in Ayurvedic hair tradition for thousands of years.


Our amla is certified organic, and our scientists have shown it increases the diameter of the hair shaft, which helps to instantly thicken and lift hair right at the root. 4 out of 5 women say their hair looks and feels thicker. Amla also helps strengthen hair to minimize hair breakage.


Our Ayurvedic herb blend also contains ginseng and certified organic turmeric, which when combined with our patented bio-fermented blend, invigorate the scalp when massaged in. While turmeric may be trendy right now, it has been used in Ayurvedic healing for centuries. It also helps calm the scalp in addition to leaving it feeling refreshed.


Tangerine peel is another star ingredient in our Ayurvedic blend, traditionally used in Ayurveda for those with dry skin and a dry scalp, as well as thinning hair. In invati advanced tangerine peel combines with Japanese knotweed and penetrates hair to support its natural keratin.



While the hair loss journey is filled with emotions, our invati advanced system along with lifestyle changes can help improve your perspective on your hair and yourself.








*Due to breakage from brushing, after using the invati advanced system for 12 weeks.

**From plants, non-petroleum minerals or water.

***Since the launch of the invati advanced system in 2012.

In a 12 week consumer study of 104 women using the invati advanced system.