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100% vegan • leaping bunny approved • B Corp certified

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Nourish each spiral, curl, coil and wave with plant-powered essentials for textured, natural hair. See which shampoos, conditioners, co-washes, treatments, styling essentials and plant powered ingredients are trending now for moisturizing and styling natural hair. Hydrate your strands with protective must-haves to create endless natural hair styles for every texture.

Elle beauty award - botanical repair intensive strengthening treatment masque rich

botanical repair intensive strengthening masque: rich

Intensely repairs and strengthens hair instantly.

Shop by hair type

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Achieving shiny, healthy hair has never been easier. Say goodbye to dull strands and get the glossiest waves of your life.

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Make curls pop with our products designed to enhance every single strand. Intensify your natural texture without the frizz.


Seeking beautifully nourished, soft coils? Shop our products that combat dryness while keeping hair healthy with extra moisture.

Cool curls & coils

Let the Glam Twinz be your guide to lusciously nourished hair with their personal style guide. Watch and learn!



These key ingredients help power the Aveda products you love.


Discover which nutriplenish hydrator is right for you.


Discover the ingredients that make Sap MossTM so special.

Book a complimentary virtual hair appointment

Enjoy a complimentary 30 minute virtual consultation with an Aveda Artist from the comfort of your own home.

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Curls & Coils Hair Care

Define your natural texture. We'll inspire you with styling ideas for curly and coily hair.

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Hydration for all Hair Textures

Nourish hair by taking your strands from dry and brittle to soft and smooth. Our Artists will teach you how.

To mask or not to mask

Hair Color Purefessional and Texture Artist, Naomi Dove, walks us through her opinion on hair masking or not masking. In this video, Naomi will be focusing more on wavy and coily hair but any hair types can learn from her knowledge.

Blowdry and Still Protect Curls with Renee

In this video, Renee taught us how to blowdry hair while still protecting the integrity of your curls. This is the best way to do it so you know those curls come back.

Frequently Asked Questions