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100% vegan • leaping bunny approved • B Corp certified

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NATURAL TEXTURED HAIR

Nourish each spiral, curl, coil and wave with plant-powered essentials for textured, natural hair. See which shampoos, conditioners, co-washes, treatments, styling essentials and plant powered ingredients are trending now for moisturizing and styling natural hair. Hydrate your strands with protective must-haves to create endless natural hair styles for every texture.

Elle beauty award - botanical repair intensive strengthening treatment masque rich

botanical repair intensive strengthening masque: rich

Intensely repairs and strengthens hair instantly.

Shop by hair type

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WAVY

Achieving shiny, healthy hair has never been easier. Say goodbye to dull strands and get the glossiest waves of your life.

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CURLY

Make curls pop with our products designed to enhance every single strand. Intensify your natural texture without the frizz.

COILY

Seeking beautifully nourished, soft coils? Shop our products that combat dryness while keeping hair healthy with extra moisture.

Cool curls & coils


Let the Glam Twinz be your guide to lusciously nourished hair with their personal style guide. Watch and learn!


 

INGREDIENT GLOSSARY

These key ingredients help power the Aveda products you love.
 

YOUR DRY HAIR NEEDS ONE OF THESE

Discover which nutriplenish hydrator is right for you.

THE PLANT POWER BEHIND SAP MOSS

Discover the ingredients that make Sap MossTM so special.
 

Book a complimentary virtual hair appointment

Enjoy a complimentary 30 minute virtual consultation with an Aveda Artist from the comfort of your own home.

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Curls & Coils Hair Care

Define your natural texture. We'll inspire you with styling ideas for curly and coily hair.

woman with long curly hair and woman with short straight hair in front of pink background

Hydration for all Hair Textures

Nourish hair by taking your strands from dry and brittle to soft and smooth. Our Artists will teach you how.

To mask or not to mask


Hair Color Purefessional and Texture Artist, Naomi Dove, walks us through her opinion on hair masking or not masking. In this video, Naomi will be focusing more on wavy and coily hair but any hair types can learn from her knowledge.

Blowdry and Still Protect Curls with Renee


In this video, Renee taught us how to blowdry hair while still protecting the integrity of your curls. This is the best way to do it so you know those curls come back.


Frequently Asked Questions