Water is life. It renews, quenches and ushers growth. But for 785 million people* in the world, clean water is an essential basic need they go without. Here at Aveda, we recognize our responsibility to care not only for the Earth, but for those living in it. That’s why our founding mission goes beyond creating cruelty free, vegan products—we’re here to make a difference in the ways we give back to society. This year for World Water Day, our mantra is clean water: clear mission and we aim to bring clean water to as many people as possible. We’ll share how charity: water helps support this goal, the impact of water on our daily lives and what you can do to make a difference for those in need.
Doing the most good with charity: water
Since 2018, charity: water has been our trusted partner, helping us bring clean, safe drinking water to those in need. We’re creating a movement to transform lives for generations by encouraging our global community (that includes you!) to support this cause.
Helping to provide communities with clean, safe water has always been close to our heart. Since 1999, Aveda has directed over $60 million to protecting and providing clean water. charity: water helps us continue to support this cause by working with local experts and community members to find sustainable solutions for fresh water in developing countries. Funds raised by Aveda lovers, employees, Aveda Artists and more contribute to making these projects possible.
The impact of water