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Aveda Senior Vice President–Professional Global Artistry

Antoinette Beenders began working with Aveda in 1997 as a Global Guest Artist and Creative Director
for The Urban Retreat-Harvey Nichols' Aveda Concept Salon in London. In 1999, Antoinette’s role
evolved to Aveda International Creative Director, where she represented the company in Australia,
Denmark, Germany, Hong Kong, Ireland, the Netherlands, Norway, Sweden, Taiwan, the UK and the
U.S. Antoinette works closely with the world's top photographers, models and creative talent to develop
dynamic beauty concepts and striking images that combine high-fashion sensibility with environmental
consciousness. Whether on a Vogue Italiaeditorial shoot, backstage at New York Fashion Week,
partnering with Stella McCartney, developing new styling products or creating a continuing education
curriculum to inspire stylists and students throughout Aveda’s global network, Antoinette holds true
to her vision, perfectionism and talent of telling a story with every image.

Artists in Action