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NEW MIRACULOUS OIL

A miracle in every drop
A precious concentrate that effortlessly wraps hair in 195% more shine.* Infused with botanical oils from tradition-rich lands.

*Ex vivo testing on tresses versus unwashed hair.

100% VEGAN      •      LEAPING BUNNY APPROVED      •      B CORP CERTIFIED

Illuminate hair, mind and spirit

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Shop body, skin and hair

Discover 100% vegan products for whole body care


Best for your unique hair type

100% vegan products designed to enhance your hair's natural beauty.

Hair Color as limitless as you
Hair Color as limitless as you
Infinite color possibilities. Expert artistry.
Always 100% vegan.
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Personalized Services & Tools

More services, virtual consultations and tools to deliver the personalized products and regimen for you.


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Your comfort is our number one priority. We make it easy for you to get your essentials safety, quickly and efficiently.

Buy Now, Pay Later

Buy now and pay in four installments on orders over $35 with Afterpay. Now accepting Afterpay in store & online.

The Art and Science of Pure Flower and Plant Essences

Cruelty-free, leaping bunny approved

100% vegan, naturally derived high-performance formulas.



Pioneer in sustainability

First beauty company to use 100% PCR resin in bottles and jars.



Care for the people and planet

Over $71M raised for non-profit clean water projects, including global partner charity: water, to protect clean water access.