While trends come and go, must-have skincare products are those that form the basis of your daily and weekly routine. Some items are non-negotiable for each day and night, like cleanser, toner, serum, moisturizer, and sunscreen. Exfoliators and masks are also skincare essentials, but you don’t need to use these more than a few times per week. Aveda skin care products are formulated to nourish, moisturize, and bring out the best in your skin.

If you're looking for a plant-derived cleanser and have normal to oily skin, check out botanical kinetics™ purifying gel cleanser. It's enriched with vitamin E and made with coconut and babassu-derived surfactants to gently cleanse skin and remove makeup and impurities. On mornings where you don't have time for your usual beauty routine, use a cleanser followed by botanical kinetics™ hydrating lotion for all skin types with jojoba and coconut to refresh and hydrate skin without feeling heavy.

A serum is a great way to add more beauty benefits to your day. Botanical kinetics™ instant luminizer adds glow and radiance to skin with snow lotus stem cells and plant-derived alpha hydroxy acids, while botanical kinetics™ pore refiner instantly unclogs and minimizes the appearance of pores with the help of plant-derived beta hydroxy acid.

For people who experience dryness, a good skin routine for dry skin can be transformative. Let's look at an example Aveda skin care routine to get you started:

• Start off by cleansing skin to remove impurities and prevent pores from getting clogged. People with dry skin should try the botanical kinetics™ purifying creme cleanser; its rich, creamy formula with plant-derived oils ensures it’s extra mild on the skin and won’t strip away moisture.
• Follow up with botanical kinetics™ hydrating treatment lotion which helps restore moisture balance. Use botanical kinetics™ skin toning agent with rosewater and sugar-derived sodium hyaluronate to refresh skin.
• Apply serum to help firm skin, reduce the appearance of lines and wrinkles, or help calm redness.
• Use a moisturizer formulated for dry skin, like botanical kinetics™ intense hydrating rich crème that stimulates hydration, helping recharge your skin cells leaving skin feeling supple and healthy-looking.
• Once or twice a week, use a masque like botanical kinetics™ intense hydrating masque to soothe dryness and lock moisture into the skin. Apply the masque after cleansing, let it sit for the recommended amount of time, then rinse and apply the rest of your routine.

Gifts for skincare lovers are great to give because you know your loved one will cherish a carefully chosen set of high-quality skincare products. For example, give a beauty enthusiast friend or family member with dry skin the botanical kinetics™ intense hydrating rich creme, a small pot that packs a big punch of deep, luxurious hydration that lasts all day.

For someone with oilier skin, botanical kinetics™ daily care for oily/normal skin  includes purifying gel cleanser, toning mist, and hydrating lotion. The lightweight formulas contain plant-derived ingredients that hydrate skin while dissolving excess surface oil.

If you're wondering when to apply oil in your skincare routine, here are some best practices. Oil might seem counterintuitive if your goals are to prevent breakouts or reduce shine. However, a major reason for the overproduction of oil is removing too much of the skin's natural oils with soaps and harsh products.

There's a perfect skincare routine for all skin types, but everyone’s routine may look different given their unique skin type and priorities. Someone with acne-prone skin might use an exfoliating treatment, another person who aims to reduce the appearance of wrinkles might use an anti-aging serum, and someone with dry skin would use products formulated to keep their skin hydrated and supple. No matter your goals, a skincare routine keeps you looking your best and feeling in control.