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be curly advanced shampoo

Creamy, sulfate-free shampoo for curly hair removes build-up without stripping hair and delivers moisture to curls, coils and waves. Reduces frizz* and provides manageability while enhancing shine.
$36.00 8.3 fl oz / 250 ml
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Free from: Drying Alcohol, Gluten, Silicone, Phthalates, Parabens, Mineral Oil, Sulfites, Petrolatum, Formaldehyde & Donors, Paraffin. Synthetic Fragrance, Triclosan, Triclocarban, Sulfates OR Sodium Lauryl Sulfate / Sodium, Laureth Sulfate, (SLS/SLES) OR Sulfate Cleansers.

DETAILS

Vegan ● Cruelty Free ● Sustainable

be curly advanced shampoo

Give your wash day routine a strong foundation. This creamy, sulfate-free shampoo for curly hair removes build-up without stripping hair and delivers moisture to curls, coils and waves.

Curls, coils and waves are naturally more fragile, which is why our game-changing shampoo for curly hair, coily hair and wavy hair replenishes with an essential curl-strengthening peptide derived from plant proteins.

When used with be curly advanced™ conditioner, it acts as a defensive shield, enveloping the curl to protect against humidity and instantly reduce frizz. After one wash day, curl patterns look healthier and more defined. Created with our expert team of texture stylists.

Suitable for:
  • Curl, coil and wave types: 2A – 4C
  • All hair types: fine, medium and thick

  • Aroma:
    Refreshing citrus Pure-Fume aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences

  • 94% naturally derived*
  • Silicone-free
  • Sulfate-free
  • Vegan
  • Leaping Bunny Approved
  • Kokum seed butter deeply nourishes, conditions and provides slip

  • *Per ISO 16128 standard. From plant sources, non-petroleum mineral sources, and/or water.

    USAGE

    How to Use

    Massage into wet hair and scalp. Rinse.
    Follow with be curly advanced™ conditioner.

    REGIMEN
    Tight curls and coils:
    •On wash days, use be curly advanced shampoo, intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel
    Co-wash curls and coils between wash days to gently cleanse without stripping

    Wavy and loosely curly hair:
    •On wash days, use be curly advanced shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream
    •Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your individual hair needs

    INGREDIENTS

    Ingredients: Water\Aqua\Eau, Sodium Cocoyl Methyl Isethionate, Sodium Chloride, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (Kokum) Seed Butter, Helianthus Annuus (Sunflower) Seed Oil, Glycerin, Glycol Stearate, Ethyl Macadamiate, Behenyl/Octyldodecyl Propanediol Citrate Crosspolymer, Tocopherol, Stearamidopropyl Dimethylamine, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Eugenol, Geraniol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate <ILN52341>
    Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

    RESPONSIBLE PACKAGING

    Minimum 90% post-consumer HDPE bottle. Please recycle.

    RESPONSIBLE MANUFACTURING

    •We use 100% renewable electricity fueled by our 3.6 acre, 1.52MW onsite solar array, plus wind power credits and offsets.
    •Our primary manufacturing facility has achieved Zero industrial waste to landfill status.
    DETAILS

    Vegan ● Cruelty Free ● Sustainable


    Give your wash day routine a strong foundation. This creamy, sulfate-free shampoo for curly hair removes build-up without stripping hair and delivers moisture to curls, coils and waves.

    Curls, coils and waves are naturally more fragile, which is why our game-changing shampoo for curly hair, coily hair and wavy hair replenishes with an essential curl-strengthening peptide derived from plant proteins.

    When used with be curly advanced™ conditioner, it acts as a defensive shield, enveloping the curl to protect against humidity and instantly reduce frizz. After one wash day, curl patterns look healthier and more defined. Created with our expert team of texture stylists.

    Suitable for:
  • Curl, coil and wave types: 2A – 4C
  • All hair types: fine, medium and thick

  • Aroma:
    Refreshing citrus Pure-Fume aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences

  • 94% naturally derived*
  • Silicone-free
  • Sulfate-free
  • Vegan
  • Leaping Bunny Approved
  • Kokum seed butter deeply nourishes, conditions and provides slip

  • *Per ISO 16128 standard. From plant sources, non-petroleum mineral sources, and/or water.
    USAGE
    How to Use

    Massage into wet hair and scalp. Rinse.
    Follow with be curly advanced™ conditioner.

    REGIMEN
    Tight curls and coils:
    •On wash days, use be curly advanced shampoo, intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel
    Co-wash curls and coils between wash days to gently cleanse without stripping

    Wavy and loosely curly hair:
    •On wash days, use be curly advanced shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream
    •Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your individual hair needs
    INGREDIENTS
    Ingredients: Water\Aqua\Eau, Sodium Cocoyl Methyl Isethionate, Sodium Chloride, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (Kokum) Seed Butter, Helianthus Annuus (Sunflower) Seed Oil, Glycerin, Glycol Stearate, Ethyl Macadamiate, Behenyl/Octyldodecyl Propanediol Citrate Crosspolymer, Tocopherol, Stearamidopropyl Dimethylamine, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Eugenol, Geraniol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate <ILN52341>
    Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
    RESPONSIBLE PACKAGING
    Minimum 90% post-consumer HDPE bottle. Please recycle.
    RESPONSIBLE MANUFACTURING
    •We use 100% renewable electricity fueled by our 3.6 acre, 1.52MW onsite solar array, plus wind power credits and offsets.
    •Our primary manufacturing facility has achieved Zero industrial waste to landfill status.
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