Skip navigation and go to main content
Aveda self-care essentials for hair and body.






We love using hair masks to address specific hair needs, but if you're new to this kind of hair treatment, you might be wondering where to begin. We’ve created an essential hair mask guide to help you understand why you need them as part of your hair care routine and which one is right for you. You’ll also meet our brand new botanical repair masques for intensive hair repair and our invati advanced intensive hair and scalp masque which helps thicken, strengthen and hydrate hair.




Hair masks 101

Welcome to the wonderful world of easy hair treatments. If hair masks aren’t currently part of your hair care routine, you should incorporate them. Hair masks are a great way to target specific hair concerns.


You might be looking for a remedy for dry hair or hair damage. Or perhaps you want to address hair thinning or a dry scalp. Whatever your hair needs are, hair masks act as effective treatments you can do right at home, as often as necessary.




We recommend masking as a hair treatment after you shampoo. Gently squeeze out excess moisture from your hair and apply your mask of choice. Depending on the thickness of the mask, it can be helpful to use a comb to evenly distribute it through hair.



Mask. Relax. Repair.


Our botanical repair collection offers two vegan intensive strengthening masques. They both leave hair visibly healthier, softer and shinier after just one use. botanical repair is our revolutionary new hair repair system, formulated to give all hair types and textures stronger and healthier-looking hair. It builds bonds in hair with plant-derived molecules, instead of synthetic ingredients. They’re also free of silicones, parabens and mineral oil.



If your hair is damaged or weak, these masks can help. If you love coloring your hair, both masks can also help protect against future damage. They’re powered by plants to build bonds for deep repair and leave hair feeling soft and smooth. 95% of women said their hair instantly felt repaired.


What’s more, each hair repair treatment is safe for color treated and chemically processed hair. Not sure which one is right for your hair’s needs? You can decide based on your hair type and level of desired conditioning.


Need weightless conditioning? Our botanical repair intensive strengthening masque: light is a luxe silken cream that you’ll love to use. Its 98% naturally derived* formula is designed to instantly repair and strengthen all textures of fine-to-medium hair.


For deeply reparative conditioning, choose the botanical repair intensive strengthening masque: rich. We formulated this sumptuous buttery creme with 2X the plant lipids, with added butters** for rich conditioning. 94% naturally derived,* this mask is ideal for all textures of medium-to-thick-hair.


To use either mask, first shampoo your hair. Next, smooth the mask through your damp hair. Leave in for 2-5 minutes. We like to take these few minutes to relax and listen to a short guided meditation. Then rinse the mask thoroughly from your hair.


Mask your way to thicker hair


Another hair mask we love comes from the invati advanced collection. This collection harnesses the wisdom of Ayurveda, the ancient healing art of India to add fullness to thinning hair.


If you want thicker, fuller-looking tresses, you’ll want to try the invati advanced intensive hair and scalp masque.



The certified organic amla in this 98% naturally derived* formula helps instantly thicken hair from root to tip. This treatment works by plumping each individual hair strand, making hair thicker. Plant-based polymers help give fullness that lasts all day. Ginseng and certified organic turmeric, the other Ayurvedic star ingredients, help invigorate the scalp when massaged in.


The mask also hydrates and deeply nourishes hair and scalp with a blend of plant oils, plus twice the kukui oil*** for added nourishment. This makes it a great choice for those with dry hair or if you’re looking for a nourishing scalp treatment. One of our favorite hair treatments, this lightweight formula won’t build up or weigh down hair. Plus, it’s free of silicone, parabens, mineral oil and other synthetic ingredients, giving you fuller hair without compromise. 


This mask works best in tandem with the invati advanced system, after you use the invati advanced shampoo of your choice.


Apply the mask directly to the scalp and work through hair from roots to ends. Leave in for 2–5 minutes. Make it a spa moment by sipping a cup of calming aveda comforting tea while you wait. Then rinse well.






*From plants, non-petroleum minerals or water.

**When compared to the botanical repair intensive strengthening masque: light.

***When compared to the invati advanced thickening conditioner.