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Inspired by a mission to “care for their community and the Earth,” Taj Salon & Spa, in Minneapolis, Minnesota, carefully chooses a new nonprofit organization to support each year— something that is always close to their hearts. This year that organization is SAVE (Suicide Awareness Voices of Education), the nation's leading organization dedicated to the prevention of suicide through public awareness, education and support of survivors.


SAVE was chosen almost immediately after the team learned earlier in the year that a dear friend and mentor had been tragically impacted by suicide. At Taj Salon & Spa, the whole salon team takes part in selecting an organization, connecting their personal passion and energy with their efforts to care for their community.


Showcasing their talents as Aveda Artists, the Taj Salon & Spa team will hold Taj Mode – a Fashion Show Fundraiser this Sunday August 27th, from 3 – 6pm at the Aveda Institute Minneapolis. All proceeds will benefit SAVE.   


“Many on our salon team have been impacted personally by suicide, so all of our hearts broke after hearing about our dear friend’s loss. While at the funeral, we learned about the incredible support that SAVE offers for those impacted by suicide,” says Andria Strandin, owner of Taj Salon & Spa


SAVE also offered crucial support for my family when we lost my cousin to suicide— another tragedy that could have been prevented. I truly believe people can be saved when they have the proper education, tools, and resources,” says Andria. 


SAVE was one of the nation’s first organizations dedicated to the prevention of suicide, focusing its efforts and resources on six main program areas: Public Awareness, Education, Training and Consulting, Grief Support, Products & Resources, and Research and Innovation.


Utilizing their talents to care for the world they live in, the Taj Salon & Spa team is a perfect example of the Aveda Mission in action. As Andria explains, “Aveda’s mission is the root of our inspiration.  When I began my career, I wanted to do more than hair. I wanted to positively impact the entire lifestyle of those around me. We integrated the wellbeing of Aveda with our vision of giving back at Taj Salon & Spa.”


If you are in Minneapolis and wish to support this incredible cause, join the Taj Salon & Spa team this Sunday at the Aveda Institute Minneapolis.



Every day Aveda Artists and salons across the world engage in charitable acts of compassion and kindness. Through #BeautyHeals we are celebrating the people behind these stories, and invite you to search this hashtag for these inspiring stories.

If you are an Aveda Artist and have your own volunteering story to share, please do so using #BeautyHeals. By sharing and celebrating these stories we are paving the way for others to also give back— because passion begets passion.

We are also to continue to share the joy of our Mission and our Founder Horst by celebrating his legacy and life through stories shared with the hashtag #ItsAllAboutLove




Share this story using the hashtags  #LivingAveda#BeautyHeals, and #ItsAllAboutLove