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100% vegan now and forever. learn more.

nutriplenish hair care

Instantly hydrating hair treatments, powered by superfoods

nutriplenish

100% vegan formulas nourish and restore softness to dry hair. 94% naturally derived.*


25% off + free shipping

**From plants, non-petroleum minerals or water. Nutriplenish is 94% naturally derived on average per ISO standards.

nutriplenish hair care
Wondering which shampoo and conditioner are right for your hair?


Want nourishing hydration that's right for you?

Shop Nutriplenish Light

Light moisture
Fast-absorbing with lightweight oils.  

Shop Nutriplenish Deep

Deep moisture
Rich & decadent with 50% more butters  

nutriplenish treatment masques - nutrient-powered hydration for all hair types and textures.

nutrient-powered hair masques.
4x more hydration,* instantly.

nutriplenish treatment masques: light or deep moistures
96% naturally derived,** cruelty free and vegan.

*Four times the hydration of untreated hair. **From plants, non-petroleum minerals or water. Nutriplenish treatment masques are 96% naturally derived on average per IOS standards.


Which nutriplenish treatment masque is best for you?

Shop nutriplenish treatment masque: light moisture

light moisture masque
• Ultra-light gel cream hydrates without weighing hair down. 
• Ideal for fine to medium hair, all textures.

Shop nutriplenish treatment masque: deep moisture

deep moisture masque
• Decadent cream restores moisture to even the driest hair.
• Ideal for medium to thick hair, all textures.
• 2.5X more butters and oils than light moisture masque.

Customize your hair care - take Aveda's Hair Quiz

Get to the root of visibly healthier hair

Over 4 million possible combinations, our tool combines powerful data and logic to give you: personalized hair profile, customized product routines, all in under 5 minutes.

Aveda is 100% vegan. Now and forever.

100% Vegan.
Now and forever.


Superfood-infused hydration

Lush, visibly healthy hair is the result of nutrient-powered superfood ingredients with hydration.

Organic 
pomegranate oil


Omega-5-rich oil helps hydrate and revitalize dry, depleted hair.

Mango butter


Lipid-rich butter helps nourish and smooth dry hair.

Coconut oil


Luxuriously rich oil full of essential fatty acids penetrates hair shaft helping lock-in hydration to create softness.

Learn more about pomegranate blockchain tracing

Pomegranate blockchain tracing.
Transparency to a T.

Traceability matters when it comes to botanical ingredients. It can help track and ensure ingredient quality and responsible sourcing practices throughout the supply chain. Aveda is using this transparency in our pomegranate seed oil supply chain to help drive environmental and social improvements back to our organic sourcing communities supporting women and girls through access to a better life.

Shop discovery sets including nutriplenish, invati advanced and botanical repair

discovery sets: Find your hair's new favorite

Discover nutriplenish, invati advanced, and botanical repair™ systems in easy-to-try trios. Each priced at a 15% value.*

*15% value vs travel-sized products purchased individually.

nutriplenish on the aveda blog

Get to know nutriplenish


Get to know nutriplenish

Four Superfoods from Nature your hair will love


How to hydrate for your hair type