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100% vegan • leaping bunny approved • B Corp certified

nutriplenish treatment masques provides 4X more hair hydration, instantly

nutriplenish treatment masques

Nutrient-powered for 4X more hair hydration, instantly*

With pomegranate seed oil and mango butter.

*Compared to untreated hair.

nutriplenish hair care
Wondering which shampoo and conditioner are right for your hair?

Want nourishing hydration that's right for you?

Shop Nutriplenish Light

Light moisture
Fast-absorbing with lightweight oils.  

Shop Nutriplenish Deep

Deep moisture
Rich & decadent with 50% more butters  

nutriplenish treatment masques - nutrient-powered hydration for all hair types and textures.

nutrient-powered hair masques.
4x more hydration,* instantly.

nutriplenish treatment masques: light or deep moistures
96% naturally derived,** cruelty free and vegan.

*Four times the hydration of untreated hair. **From plants, non-petroleum minerals or water. Nutriplenish treatment masques are 96% naturally derived on average per IOS standards.

Which nutriplenish treatment masque is best for you?

Shop nutriplenish treatment masque: light moisture

light moisture masque
• Ultra-light gel cream hydrates without weighing hair down. 
• Ideal for fine to medium hair, all textures.

Shop nutriplenish treatment masque: deep moisture

deep moisture masque
• Decadent cream restores moisture to even the driest hair.
• Ideal for medium to thick hair, all textures.
• 2.5X more butters and oils than light moisture masque.

Customize your hair care - take Aveda's Hair Quiz

Get to the root of visibly healthier hair

Over 4 million possible combinations, our tool combines powerful data and logic to give you: personalized hair profile, customized product routines, all in under 5 minutes.

Aveda is 100% vegan. Now and forever.

100% Vegan.
Now and forever.

Superfood-infused hydration

Lush, visibly healthy hair is the result of nutrient-powered superfood ingredients with hydration.

pomegranate oil

Omega-5-rich oil helps hydrate and revitalize dry, depleted hair.

Mango butter

Lipid-rich butter helps nourish and smooth dry hair.

Coconut oil

Luxuriously rich oil full of essential fatty acids penetrates hair shaft helping lock-in hydration to create softness.

Learn more about pomegranate blockchain tracing

Pomegranate blockchain tracing.
Transparency to a T.

Traceability matters when it comes to botanical ingredients. It can help track and ensure ingredient quality and responsible sourcing practices throughout the supply chain. Aveda is using this transparency in our pomegranate seed oil supply chain to help drive environmental and social improvements back to our organic sourcing communities supporting women and girls through access to a better life.

invati advanced, nutriplenish, and botanical repair discovery sets
Try a discovery set

Purchase a botanical repair, nutriplenish, or invati advanced trial set and receive the price of that set off of your first purchase of the full-size set.
no code required.

*Eligible only on purchases of invati advanced™, botanical repair™ and nutriplenish™ trial sets. Trial size purchase price (excluding tax) will be applied to next purchase of the full size set corresponding to the trial size purchased.

nutriplenish on the aveda blog

Get to know nutriplenish

Get to know nutriplenish

Four Superfoods from Nature your hair will love

How to hydrate for your hair type