Instantly hydrating hair treatments, powered by superfoods
nutriplenish™
100% vegan formulas nourish and restore softness to dry hair. 94% naturally derived.*
**From plants, non-petroleum minerals or water. Nutriplenish™ is 94% naturally derived on average per ISO standards.
Want nourishing hydration that's right for you?
Light moisture
Fast-absorbing with lightweight oils.
Light moisture
Fast-absorbing with lightweight oils.
Deep moisture
Rich & decadent with 50% more butters
Deep moisture
Rich & decadent with 50% more butters
nutrient-powered hair masques.
4x more hydration,* instantly.
nutriplenish™ treatment masques: light or deep moistures
96% naturally derived,** cruelty free and vegan.
*Four times the hydration of untreated hair. **From plants, non-petroleum minerals or water. Nutriplenish™ treatment masques are 96% naturally derived on average per IOS standards.
Which nutriplenish™ treatment masque is best for you?
light moisture masque
• Ultra-light gel cream hydrates without weighing hair down.
• Ideal for fine to medium hair, all textures.
light moisture masque
• Ultra-light gel cream hydrates without weighing hair down.
• Ideal for fine to medium hair, all textures.
deep moisture masque
• Decadent cream restores moisture to even the driest hair.
• Ideal for medium to thick hair, all textures.
• 2.5X more butters and oils than light moisture masque.
deep moisture masque
• Decadent cream restores moisture to even the driest hair.
• Ideal for medium to thick hair, all textures.
• 2.5X more butters and oils than light moisture masque.
Get to the root of visibly healthier hair
Over 4 million possible combinations, our tool combines powerful data and logic to give you: personalized hair profile, customized product routines, all in under 5 minutes.
100% Vegan. Now and forever.
100% Vegan.
Now and forever.
Superfood-infused hydration
Lush, visibly healthy hair is the result of nutrient-powered superfood ingredients with hydration.
Organic
pomegranate oil
Omega-5-rich oil helps hydrate and revitalize dry, depleted hair.
Mango butter
Lipid-rich butter helps nourish and smooth dry hair.
Coconut oil
Luxuriously rich oil full of essential fatty acids penetrates hair shaft helping lock-in hydration to create softness.
Pomegranate blockchain tracing.
Transparency to a T.
Traceability matters when it comes to botanical ingredients. It can help track and ensure ingredient quality and responsible sourcing practices throughout the supply chain. Aveda is using this transparency in our pomegranate seed oil supply chain to help drive environmental and social improvements back to our organic sourcing communities supporting women and girls through access to a better life.
Pomegranate blockchain tracing.
Transparency to a T.
Traceability matters when it comes to botanical ingredients. It can help track and ensure ingredient quality and responsible sourcing practices throughout the supply chain. Aveda is using this transparency in our pomegranate seed oil supply chain to help drive environmental and social improvements back to our organic sourcing communities supporting women and girls through access to a better life.
discovery sets:
Find your hair's new favorite
Discover nutriplenish™, invati advanced™, and botanical repair™
systems in easy-to-try trios. Each priced at a 15% value.*
*15% value vs travel-sized products purchased individually.
discovery sets: Find your hair's new favorite
Discover nutriplenish™, invati advanced™, and botanical repair™ systems in easy-to-try trios. Each priced at a 15% value.*
*15% value vs travel-sized products purchased individually.
