1Ex-vivo testing on tresses.
2Ex-vivo testing on tresses treated with be curly advanced™ coil definer gel or curl enhancer cream vs unwashed hair.
3Ex-vivo testing on tresses treated with be curly advanced™ curl enhancer cream vs untreated hair.
4Be curly advanced franchise is 93%+ naturally derived per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.
be curly advanced™
Game-changing care
for curls, coils and waves
Reduce frizz, hydrate, strengthen and more with
93%+ naturally derived* curly, coily and wavy hair products.
*Be curly advanced™ franchise is 93%+ naturally derived per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.
100% VEGAN • LEAPING BUNNY APPROVED • B CORP CERTIFIED
CUSTOMER FAVORITES FOR CURLY HAIR
CLEANSE
TREAT & STYLE
Pick the right routine
for your unique curls and coils
2A-3C
for waves and loose curls
Shampoo
Conditioner
Masque
Primer
Curl Enhancer
3C-4C
for coils and tight curls
Shampoo
Co-wash
Masque
Primer
Coil Definer
Coily, curly and wavy hair hub
Learn more about styling and caring for your curls from our textured hair experts
Transform your curls with
our expert recommendations
AWARD WINNER
be curly advanced™
curl enhancer cream
Increase curl definition by 89%* while reducing frizz, boosting hydration and adding shine.
*Ex-vivo testing on tresses vs untreated hair.
Your step by step regimen
be curly advanced™
2. Condition
intensive curl perfecting masque
Smooths, conditions and adds shine.
Alternate masque or conditioner depending on hair's needs.
conditioner
Detangles and retains moisture until next wash.
3. Prime
curl perfecting primer
Creates foundation for styling products and protects from drying effects of sun.
4. Style
coil definer gel
Adds shine, defines and reduces frizz.
curl enhancer cream
Hydrates, defines and reduces frizz.
A vegan
curl-strengthening peptide
derived from hydrolyzed pea and vegetable proteins fortifies naturally fragile curly, coily and wavy hair types.
Kokum seed butter
deeply nourishes, conditions and provides slip and detangling to help reduce breakage of curls, coils and waves.*
*Excluding be curly advanced™ coil definer gel.
Plant-powered hair care rooted in nature.