Be Curly Advanced™ Intensive Curl Perfecting Masque

This silicone-free, deeply conditioning hair masque helps fortify naturally fragile curls and coils with a powerful vegan peptide blend. (Because strength is essential to caring for your unique curl pattern.) It’s also made with kokum seed butter, which deeply nourishes hair and provides slip while you’re detangling; and sunflower seed oil and shea butter, for deep moisture and conditioning.

BENEFITS
• Conditions and increases smoothness by 85%^*
• Helps manage frizz over time and for up to 48 hours^*
• Provides definition and 2X more shine^**

SUITABLE FOR
•All hair types (fine, medium, and thick)
•Curly (3A – 3C), coily (4A – 4C), and wavy (2A – 2C) curl types

AROMA
Featuring our own refreshing, citrusy Pure-Fume™ aroma with certified organic lemon, bergamot, orange, and other pure flower and plant essences.

WHAT ELSE YOU NEED TO KNOW
We developed and tested Be Curly Advanced™ in close partnership with our expert team of texture stylists. The entire routine is 100% vegan, 93%+ naturally derived,^*** and made with ingredients that have been consciously amplified to benefit your hair texture’s specific needs. This is care, created for every dimension of curls, coils, and waves.
• Sulfate cleanser and silicone free
• 97% naturally derived^****
• Approved by Cruelty Free International
• Vegan

_{*Ex-vivo testing on tresses.
**Ex-vivo testing on tresses vs. unwashed hair.
***Be Curly Advanced™ franchise is 93%+ naturally derived per the ISO 16128 Standard, from plant sources, non-petroleum mineral sources, and/or water.
****Per the ISO 16128 Standard, from plant sources, non-petroleum mineral sources, and/or water.}

HOW TO USE
After cleansing with Be Curly Advanced™ Shampoo, smooth Be Curly Advanced™ Intensive Curl Perfecting Masque through damp hair. Leave on for 2 – 5 minutes, then rinse thoroughly.

YOUR REGIMEN
Coils and tight curls
Step 01: Cleanse with Be Curly Advanced™ Shampoo
Step 02: Condition with Be Curly Advanced™ Conditioner
Step 03: Prep with Be Curly Advanced™ Curl Perfecting Primer
Step 04: Style with Be Curly Advanced™ Coil Definer Gel

Depending on individual hair needs, use Be Curly Advanced™ Co-Wash between wash days in place of Be Curly Advanced™ Shampoo. For deep conditioning, swap Be Curly Advanced™ Conditioner for the Intensive Curl Perfecting Masque every 2 – 3 wash days.

Wavy and loosely curly hair
Step 01: Cleanse with Be Curly Advanced™ Shampoo
Step 02: Condition with Be Curly Advanced™ Conditioner
Step 03: Prep with Be Curly Advanced™ Curl Perfecting Primer
Step 04: Style with Be Curly Advanced™ Curl Enhancer Cream

Swap Be Curly Advanced™ Conditioner for the Intensive Curl Perfecting Masque every 2 – 3 wash days, depending on individual hair needs.

Ingredients: Water\Aqua\Eau, Cetearyl Alcohol, Glycerin, Cocos Nucifera (Coconut) Oil, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Pyrus Malus (Apple) Fruit Extract, Behentrimonium Methosulfate, Stearamidopropyl Dimethylamine, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (Kokum) Seed Butter, Adansonia Digitata Seed Oil, Squalane, Cetyl Esters, Ethylhexyl Olivate, Lactic Acid, Caprylyl Glycol, Distearyldimonium Chloride, Cetrimonium Chloride, Guar Hydroxypropyltrimonium Chloride, Tocopherol, Cetyl Hydroxyethylcellulose, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Geraniol, Eugenol, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate <ILN52131>

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

First beauty company manufacturing with 100% wind power in our primary facility. Product manufacturing at Aveda’s primary facility uses 100% renewable electricity fueled by our onsite solar array, plus wind power.