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2x points for a+ rewards members

A+ Rewards Member Days

Don't miss your chance to build your points balance.

Earn 2x points on all purchases. Ends 7/21.

*No code required.

2x points for a+ rewards members
Not a member?
Triple points are waiting. Join A+ Rewards by 7/21 and
earn 3x the points on your first purchase.*
*One-time enrollment fee of $10


Discover bestsellers

Get 15% off when you shop with Apple Pay

Get 15% off when

you shop with Apple Pay

Now through 7/31. Terms apply.*
Use code: APPLEPAY

Shop NEW be curly advanced

Shop by curly hair type

Discover the right products for your curly, coily and wavy hair.

Now trending
NEW be curly advanced

See the difference with be curly advanced

Take our hair & scalp check quiz to find a customize hair regimen just for you

Transform your curls with
our expert recommendations

Shop the nutriplenish leave-in conditioner

nutriplenish™ leave-in conditioner

100% vegan hair nutrition
for up to 2X the shine*

Discover the plant-powered no-wash formula.

*Laboratory testing on tresses treated with Nutriplenish™
Leave-In Conditioner vs unwashed hair.

Shop body, skin and hair

Discover 100% vegan products for whole body care

Best for your unique hair type

100% vegan products designed to enhance your hair's natural beauty.

Discover trending runway hairstyles.

Trending runway hairstyles.

Shake up your styling routine with Artist-approved looks that put fashion first.

Find a salon to book your next hair color service

Hair Color as limitless as you

Infinite color possibilities. Expert artisty. Always 100% vegan.
Join Aveda+ rewards program

Get points for every product purchase.

Personalized Services & Tools

More services, virtual consultations and tools to deliver the personalized products and regimen for you.


Plant-powered hair care rooted in nature

*15% off with Apple Pay. This exclusive offer is valid from July 17, 2024, at 6:00 a.m. PT to July 31, 2024, at 11:59 p.m. PT. Eligible on purchases made using Apple Pay® and using promo code APPLEPAY at checkout at Offer available to U.S. residents only. Offer may not be used in combination with any other discount offer. Offer is not valid on products in the "now or never" section, value gift sets, charitable items, or the rewards membership fee. Applicable purchase amount does not include Shipping and Handling, Gift Wrap fees, Sales Tax charges, items noted as ineligible, or items that are not in stock at time of purchase. Offer may not be applied to the purchase of Aveda Online eGift Cards. The value of eGift Cards purchases are not used to determine promotional thresholds. Discount may not be used in combination with third party loyalty, reward, or cash-back programs. Offer is subject to change or cancellation without notice. Offer cannot be applied to previously placed orders. Offer is not applicable to pending purchases. Loyalty Rewards Members can earn bonus points on their purchases; including current bonus point offers and double point certificates. Members will receive points for the total amount purchased at the discounted rate. Offer applies to authorized purchases only. Only authorized orders will be processed and shipped. Please note: We reserve the right to cancel any order due to unauthorized, altered, or ineligible use of offers and to modify or cancel promotions due to system error or unforeseen problems. Other restrictions may apply. Apple Pay is a registered trademark of Apple Inc.

*Earn double points on every product purchase from July 11-21, 2024 at Aveda retail stores, and participating Aveda salons/spas. Not valid with any other bonus or double points offer. To find a location, visit Not available at Nordstrom locations. Offer not valid on prior purchases.