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BEAUTY | DECEMBER 15, 2019

HAIR ON
SUPERFOODS.

GET TO KNOW

THE NEW NUTRIPLENISH™ COLLECTION.

We’ve all experienced some level of dry, depleted hair. From brittle strands to sun-parched lengths; dry curls that lack manageability, and hair that could use a little (or a lot) more bounce and luster. That’s why we’re excited to launch our NEW nutriplenish™ collection, a superfood-infused hair care line that delivers on what our founder Horst Rechelbacher believed: “Beautiful, healthy, chic hair can be a reality for everyone.”

 

 

SUPERCHARGED WITH SUPERFOODS

Every Aveda product combines the art of science and the power of nature to create results-based products. With nutriplenish™ we specifically looked to some of nature’s most nutrient-dense superfoods like potent pomegranate oil (which is a unique omega-5 fatty acid), as well as coconut oil (the holy grail for dry hair) and mango butter (a delicious conditioning ingredient).

 

 

 

NEW NUTRIPLENISH™
94% NATURALLY DERIVED*

 

 

*From plants, non-petroleum minerals or water.

 

 

“The wonderful effect plant-derived ingredients have on the hair and scalp: hair gets cleaner, shines more, and looks healthier.”

 

— HORST RECHELBACHER

 

 

 

 

HYDRATION FOR ALL

Whatever your type or texture, we wanted to give dry hair of every kind a helping hand, so we formulated two collections—light moisture and deep moisture—to work across the texture spectrum from 1A to 4C, allowing you to find the nutriplenish™ product that’s right for you.

 

Light moisture features lighter formulas with fast-absorbing oils that smooth and hydrate. Deep moisture, which contains 50% more butters, features rich decadent formulas.

 

Whether you choose light moisture or deep moisture, you’ll get lush, bouncy, visibly healthy hair. Want to try nutriplenish™?

 

 

 

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