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Plant beauty


in the world


Caring for the planet is at the

heart of our mission.

 

Discover how we do it.

The Aveda Way







 

Responsible Packaging


We want you to feel good about what’s in your
shower. That’s why we maximize the use of
post-consumer recycled materials in our
packaging — we turn things like milk jugs
and soda bottles into something beautiful.

 


HOW WE DO IT:

Social Responsibility


We’ve raised $60M for environmental initiatives since 1999. We’ve partnered with charity: water to provide clean water to communities in India, Nepal, Madagascar and Ethiopia — all countries where we source ingredients.

OUR GOAL: 

Through our annual Earth Month efforts, we hope to raise $25 million through 2021 to support our partners in providing clean water access, sanitation and hygiene around the world.

Responsible

Manufacturing


While we’re not perfect, we’re always working toward
a more sustainable future, each and every day.

 

 


HOW WE DO IT:

Responsible Sourcing


Our vision is to be a champion for the earth — protecting land and clean water, human health and rights.

HOW WE DO IT: 

90% of our botanical active ingredients are traceable to their country of origin, from soil to bottle.

Alongside our nonprofit partners on the ground, we help create jobs and income in the communities we source from, teaching their people sustainable farming techniques and helping them provide for their families — giving them a better life.

Ingredients


It’s what’s inside that counts. That’s why we work
tirelessly to bring you the best products possible.

 


HOW WE DO IT:

1We purchase renewable energy credits and carbon offsets to balance our electrical and natural gas usage.