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Plant beauty


in the world


Caring for the planet is at the

heart of our mission.

 

Discover how we do it.

The Aveda Way







 

Responsible Packaging


We will lead the beauty industry in
environmentally responsible packaging,
co-creating breakthrough solutions with
suppliers to reduce dependency on
plastic and global plastics pollution.


HOW WE DO IT:

Social Responsibility


We’ve raised nearly $65M for environmental initiatives since 1999. We’ve partnered with charity: water to provide clean water to communities in India, Nepal, Madagascar and Ethiopia — all countries where we source ingredients.

OUR GOAL: 

Through our annual Earth Month efforts, we hope to raise $15M through 2021 to support our partners in providing clean water access, sanitation and hygiene around the world.

Responsible

Manufacturing


Through aggressive reductions in waste & water
across the Aveda Value Chain, we are always
striving towards a more sustainable future,
each and every day.

 

 


HOW WE DO IT:

Responsible Sourcing


Our vision is to set new beauty standards of leadership through Aveda’s commitment to supply chain integrity with traceable, fair and sustainable ingredients.

HOW WE DO IT: 

93% of essential oil volume is certified organic or sustainably wild harvested.

90% of ingredients can be traced to country of origin.

100% of Aveda’s palm derivatives are certified organic and Identity Preserved Certified and procured from mass balance sources using the Roundtable for Sustainble Palm Oil guidelines.

Alongside our nonprofit partners on the ground, we help create jobs and income in the communities we source from, teaching their people sustainable farming techniques and helping them provide for their families — giving them a better life.

Clean Beauty/

Green Chemistry


It’s what’s inside that counts. That’s why we work
tirelessly to bring you the best products possible.

 


HOW WE DO IT:

1We purchase renewable energy credits and carbon offsets to balance our electrical and natural gas usage.