Rosemary Mint Purifying Shampoo is a daily clarifying shampoo that gently removes product buildup, oil, and impurities — leaving hair feeling squeaky clean, reset, and shiny. The formula uses micelles (tiny cleansing molecules that attract and lift away residue without harsh stripping) and white vinegar to purify hair and scalp while boosting visible shine.

BENEFITS
• Clarifies with care using micelles to remove buildup and impurities
• White vinegar helps purify and enhance shine
• Leaves hair feeling squeaky clean, reset, and shiny

SUITABLE FOR
• Hair type: Fine to medium
• Hair condition: Normal to oily
• Hair concerns: Hair that feels weighed down, flat, or loaded with product buildup; oily or greasy scalp
• Safe for color-treated hair
This purifying shampoo works especially well for anyone who needs a refreshing, thorough cleanse to reset their hair and scalp.

AROMA
Aveda Rosemary Mint Purifying Shampoo smells like a fresh blend of rosemary, peppermint, and spearmint — bright, cool, and energizing. The formula delivers the iconic Rosemary Mint "tingle," a cooling, invigorating sensation on the scalp.
This is a signature invigorating Pure-Fume™ aroma made with certified organic rosemary, peppermint, spearmint, and other pure flower and plant essences. It is designed to invigorate and energize, supporting feelings of vitality and clarity.

• Rosemary: Helps sharpen the mind, aiding in clarity and focus; also helps boost energy and reduce fatigue

• Peppermint: Promotes feelings of freshness and an "energy recharge"; strongly linked to increased alertness, sustained attention, and enhanced working memory

9 out of 10 respondents say Rosemary Mint makes them feel cool and refreshed and more awake. 8 out of 10 said the aroma is effective in helping them wake up and get going — like a cup of coffee^*.

WHAT ELSE YOU NEED TO KNOW
• 97% naturally derived^**
• Vegan
• Approved by Cruelty Free International
• Aromas are functional fragrances, free of synthetics, crafted by Aveda's own Pure-Fumers™ from pure flower and plant essences

_{*Consumer testing on 105 people after smelling the product once.
**Per the ISO 16128 standard, from plant sources, non-petroleum mineral sources, and/or water.}

HOW TO USE
Massage Aveda Rosemary Mint Purifying Shampoo into wet hair. Rinse thoroughly. Follow with Rosemary Mint Weightless Conditioner for lightweight body and shine.

HOW OFTEN
Aveda Rosemary Mint Purifying Shampoo has a lightweight formula that is gentle enough for daily use. Use it every day or as often as needed for a refreshing, thorough cleanse, especially when hair feels weighed down by buildup or excess oil.

Ingredients: Water\Aqua\Eau, Sodium Coco-Sulfate, Glycerin, Babassuamidopropyl Betaine, Rosmarinus Officinalis (Rosemary) Leaf Extract, Helianthus Annuus (Sunflower) Seed Oil, Mentha Piperita (Peppermint) Oil, Menthol, Camphor, Stearamidopropyl Dimethylamine, Sodium Gluconate, Polyquaternium-4, Vinegar\Acetum\Vinaigre, Sodium Chloride, Citric Acid, Cocamidopropylamine Oxide, Fragrance (Parfum), Linalool, Limonene, Isoeugenol, Benzoic Acid, Phenoxyethanol, Sodium Benzoate <ILN50002>

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

100% Post-consumer HDPE bottle. Please recycle.

Aveda was the first beauty company manufacturing with 100% wind power in its primary facility. Product manufacturing at Aveda's primary facility uses 100% renewable electricity, fueled by the company's onsite solar array plus wind power.