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Pure Abundance™ Volumizing Shampoo
Volumizing shampoo for fine hair.
$32.00 6.7 fl oz/200 ml
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FREE FROM: Silicone, Phthalates, Parabens, Mineral oil, Petrolatum, Formaldehyde & Donors, Paraffin. Synthetic Fragrance, Triclosan, Triclocarban. SLS/SLES.
DETAILS
Pure Abundance™ Volumizing Shampoo
Pure Abundance™ Volumizing Shampoo is a lightweight, silicone-free volumizing shampoo that removes product buildup and excess oil while delivering 4X more voluminous and 3X shinier hair (when using Pure Abundance™ Volumizing Shampoo and Pure Abundance™ Volumizing Conditioning Rinse for fine hair vs. unwashed hair). The gentle, soft gel texture transforms into a luxurious lather that enhances volume without weighing hair down.
BENEFITS
• 4X more voluminous hair*
• 3X shinier hair**
• Reduces breakage by 85%**
SUITABLE FOR
• Hair types: fine
• Hair textures 1A–1C (straight), 2A–2C (wavy), and 3A–3C (curly)
• Safe for color-treated hair
AROMA
Features Aveda's own Pure-Fume™ aroma — a fragrance crafted from pure flower and plant essences rather than synthetic fragrance. The fresh, floral scent includes notes of jasmine, peppermint, palmarosa, ylang-ylang, and other pure flower and plant essences.
HOW THE BOTANICAL VOLUMIZING BLEND WORKS
The botanical volumizing blend features amaranth seed extract — a first in Aveda hair care — distilled to the size of a peptide to ensure efficacy. This peptide-sized extract evenly plumps each hair strand and reduces surface friction, creating enhanced volume with natural movement.
WHAT ELSE YOU NEED TO KNOW
• 95% naturally derived***
• Vegan
• Approved by Cruelty Free International
*When using Pure Abundance™ Volumizing Shampoo and Conditioning Rinse for fine hair vs. unwashed hair.
**When using Pure Abundance™ Volumizing Shampoo and Conditioning Rinse for fine hair.
***Per the ISO 16128 standard, from plant sources, non-petroleum mineral sources, and/or water.
USAGE
HOW TO USE
Massage Pure Abundance™ Volumizing Shampoo into wet hair. Rinse and repeat as needed. Follow with Pure Abundance™ Volumizing Conditioning Rinse.
FULL VOLUMIZING REGIMEN
Take your hair higher with a volumizing routine powered by uplifting botanicals:
• Purify with Pure Abundance™ Volumizing Shampoo — removes buildup and excess oil while boosting volume for fine hair.
• Volumize with Pure Abundance™ Volumizing Conditioning Rinse — lightweight volumizing conditioner for fine hair.
• Protect with Pure Abundance™ Volumizing Style-Prep — lightweight volumizing prep spray for fine hair.
• Style with Abundant Blowout All-Over Volumizing Spray — 24-hour all-over volumizing spray.
Massage Pure Abundance™ Volumizing Shampoo into wet hair. Rinse and repeat as needed. Follow with Pure Abundance™ Volumizing Conditioning Rinse.
FULL VOLUMIZING REGIMEN
Take your hair higher with a volumizing routine powered by uplifting botanicals:
• Purify with Pure Abundance™ Volumizing Shampoo — removes buildup and excess oil while boosting volume for fine hair.
• Volumize with Pure Abundance™ Volumizing Conditioning Rinse — lightweight volumizing conditioner for fine hair.
• Protect with Pure Abundance™ Volumizing Style-Prep — lightweight volumizing prep spray for fine hair.
• Style with Abundant Blowout All-Over Volumizing Spray — 24-hour all-over volumizing spray.
INGREDIENTS
Featured Ingredients:
Botanical volumizing blend
The botanical volumizing blend is the hero ingredient complex in Pure Abundance™ Volumizing Shampoo. It plumps strands from root to tip. The blend is made with amaranth seed extract sourced from a partner committed to community-based philanthropy programs.
Amaranth seed extract is a first in Aveda hair care. It is distilled to the size of a peptide so it can penetrate each strand. The peptide-sized extract plumps strands evenly from root to tip, reduces surface friction between strands, and creates enhanced volume with natural movement.
Water\Aqua\Eau, Cocamidopropyl Hydroxysultaine, Ammonium Lauryl Sulfate, Disodium Laureth Sulfosuccinate, Decyl Glucoside, Amaranthus Caudatus Seed Extract, Hydrolyzed Rice Protein, Sodium Gluconate, Cocamidopropyl PG-Dimonium Chloride Phosphate, Polysorbate 20, Citric Acid, Ammonium Sulfate, Polyquaternium-10, Fragrance (Parfum),* Jasmine Oil/Extract, Cananga Odorata Oil/Extract, Pelargonium Graveolens (Geranium) Flower Oil, Mentha Piperita (Peppermint) Oil, Pogostemon Cablin (Patchouli) Oil, Limonene, Benzyl Benzoate, Geraniol, Eugenol, Linalool, Menthol, Linalyl Acetate, Citronellol, Beta-Caryophyllene, Benzyl Alcohol, Pinene, Geranyl Acetate, Sodium Citrate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid <ILN54465>Botanical volumizing blend
The botanical volumizing blend is the hero ingredient complex in Pure Abundance™ Volumizing Shampoo. It plumps strands from root to tip. The blend is made with amaranth seed extract sourced from a partner committed to community-based philanthropy programs.
Amaranth seed extract is a first in Aveda hair care. It is distilled to the size of a peptide so it can penetrate each strand. The peptide-sized extract plumps strands evenly from root to tip, reduces surface friction between strands, and creates enhanced volume with natural movement.
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
RESPONSIBLE PACKAGING
100% Post-consumer recycled HDPE. Please recycle whenever possible.
RESPONSIBLE MANUFACTURING
Aveda was the first beauty company manufacturing with 100% wind power in its primary facility. Product manufacturing at Aveda's primary facility uses 100% renewable electricity fueled by an onsite solar array, plus wind power.
DETAILS
Pure Abundance™ Volumizing Shampoo is a lightweight, silicone-free volumizing shampoo that removes product buildup and excess oil while delivering 4X more voluminous and 3X shinier hair (when using Pure Abundance™ Volumizing Shampoo and Pure Abundance™ Volumizing Conditioning Rinse for fine hair vs. unwashed hair). The gentle, soft gel texture transforms into a luxurious lather that enhances volume without weighing hair down.
BENEFITS
• 4X more voluminous hair*
• 3X shinier hair**
• Reduces breakage by 85%**
SUITABLE FOR
• Hair types: fine
• Hair textures 1A–1C (straight), 2A–2C (wavy), and 3A–3C (curly)
• Safe for color-treated hair
AROMA
Features Aveda's own Pure-Fume™ aroma — a fragrance crafted from pure flower and plant essences rather than synthetic fragrance. The fresh, floral scent includes notes of jasmine, peppermint, palmarosa, ylang-ylang, and other pure flower and plant essences.
HOW THE BOTANICAL VOLUMIZING BLEND WORKS
The botanical volumizing blend features amaranth seed extract — a first in Aveda hair care — distilled to the size of a peptide to ensure efficacy. This peptide-sized extract evenly plumps each hair strand and reduces surface friction, creating enhanced volume with natural movement.
WHAT ELSE YOU NEED TO KNOW
• 95% naturally derived***
• Vegan
• Approved by Cruelty Free International
*When using Pure Abundance™ Volumizing Shampoo and Conditioning Rinse for fine hair vs. unwashed hair.
**When using Pure Abundance™ Volumizing Shampoo and Conditioning Rinse for fine hair.
***Per the ISO 16128 standard, from plant sources, non-petroleum mineral sources, and/or water.
USAGE
HOW TO USE
Massage Pure Abundance™ Volumizing Shampoo into wet hair. Rinse and repeat as needed. Follow with Pure Abundance™ Volumizing Conditioning Rinse.
FULL VOLUMIZING REGIMEN
Take your hair higher with a volumizing routine powered by uplifting botanicals:
• Purify with Pure Abundance™ Volumizing Shampoo — removes buildup and excess oil while boosting volume for fine hair.
• Volumize with Pure Abundance™ Volumizing Conditioning Rinse — lightweight volumizing conditioner for fine hair.
• Protect with Pure Abundance™ Volumizing Style-Prep — lightweight volumizing prep spray for fine hair.
• Style with Abundant Blowout All-Over Volumizing Spray — 24-hour all-over volumizing spray.
Massage Pure Abundance™ Volumizing Shampoo into wet hair. Rinse and repeat as needed. Follow with Pure Abundance™ Volumizing Conditioning Rinse.
FULL VOLUMIZING REGIMEN
Take your hair higher with a volumizing routine powered by uplifting botanicals:
• Purify with Pure Abundance™ Volumizing Shampoo — removes buildup and excess oil while boosting volume for fine hair.
• Volumize with Pure Abundance™ Volumizing Conditioning Rinse — lightweight volumizing conditioner for fine hair.
• Protect with Pure Abundance™ Volumizing Style-Prep — lightweight volumizing prep spray for fine hair.
• Style with Abundant Blowout All-Over Volumizing Spray — 24-hour all-over volumizing spray.
INGREDIENTS
Featured Ingredients:
Botanical volumizing blend
The botanical volumizing blend is the hero ingredient complex in Pure Abundance™ Volumizing Shampoo. It plumps strands from root to tip. The blend is made with amaranth seed extract sourced from a partner committed to community-based philanthropy programs.
Amaranth seed extract is a first in Aveda hair care. It is distilled to the size of a peptide so it can penetrate each strand. The peptide-sized extract plumps strands evenly from root to tip, reduces surface friction between strands, and creates enhanced volume with natural movement.
Water\Aqua\Eau, Cocamidopropyl Hydroxysultaine, Ammonium Lauryl Sulfate, Disodium Laureth Sulfosuccinate, Decyl Glucoside, Amaranthus Caudatus Seed Extract, Hydrolyzed Rice Protein, Sodium Gluconate, Cocamidopropyl PG-Dimonium Chloride Phosphate, Polysorbate 20, Citric Acid, Ammonium Sulfate, Polyquaternium-10, Fragrance (Parfum),* Jasmine Oil/Extract, Cananga Odorata Oil/Extract, Pelargonium Graveolens (Geranium) Flower Oil, Mentha Piperita (Peppermint) Oil, Pogostemon Cablin (Patchouli) Oil, Limonene, Benzyl Benzoate, Geraniol, Eugenol, Linalool, Menthol, Linalyl Acetate, Citronellol, Beta-Caryophyllene, Benzyl Alcohol, Pinene, Geranyl Acetate, Sodium Citrate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid <ILN54465>Botanical volumizing blend
The botanical volumizing blend is the hero ingredient complex in Pure Abundance™ Volumizing Shampoo. It plumps strands from root to tip. The blend is made with amaranth seed extract sourced from a partner committed to community-based philanthropy programs.
Amaranth seed extract is a first in Aveda hair care. It is distilled to the size of a peptide so it can penetrate each strand. The peptide-sized extract plumps strands evenly from root to tip, reduces surface friction between strands, and creates enhanced volume with natural movement.
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
RESPONSIBLE PACKAGING
100% Post-consumer recycled HDPE. Please recycle whenever possible.
RESPONSIBLE MANUFACTURING
Aveda was the first beauty company manufacturing with 100% wind power in its primary facility. Product manufacturing at Aveda's primary facility uses 100% renewable electricity fueled by an onsite solar array, plus wind power.
HOW TO USE
Discover the difference with the Pure Abundance™ collection.
Botanicals in abundance
Peptides from amaranth seed extract — a first in Aveda hair care — penetrate each strand to plump hair evenly from within.
Fresh, floral aroma
Crafted in-house with notes of jasmine, peppermint, palmarosa, ylang-ylang, and other pure flower and plant essences.
Pure Abundance™ AND abundant blowout
Take your hair higher with a volumizing routine powered by uplifting botanicals.
STEP 02
Volumize
STEP 03
Protect
