The theme of the Tome New York Fashion Week Spring/Summer 2019 show was world travel, and Aveda’s Creative Director Antoinette Beenders and Global Artistic Director for Makeup Janell Geason certainly know a lot about that. They created a perfect, impossibly-fresh traveler look you’ll be copying on your next journey, whether it’s backpacking across Europe or a first class business trip to Dubai.
“We wanted lots of texture in the hair,” said Beenders, “so naturally, we used Texture Tonic. Ryan [Lobo, Tome co-founder and designer] always likes piecey hair — that’s why we created a product that did that.” Texture Tonic, which launched in 2017, was indeed originally inspired by a Tome show Beenders styled. “It’s by hairdressers, for hairdressers,” said Beenders with a wink. “The look is a global traveler. Your hair doesn’t stay smooth at the back when you travel,” said Beenders.
Beenders started with dry, clean hair with a center part and wet it thoroughly from mids to ends with Texture Tonic. Next, she twisted the hair into small sections, and used a blow dryer with a diffuser to help the product contract and set each twist. After that, she wrapped the twists around each other, intertwining the sections into larger twists, and then, once the Texture Tonic was completely dry, she massaged the hair to help re-expand the texture, giving the look volume and wear.