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While many of us over the past few months may have adopted a barefaced-beauty routine, the summer sun is inspiring us to brighten up. To discover the Summer 2020 trends, we turned to Ian Michael Black, our Global Artistic Director of Hair Color, and Janell Geason, Global Artistic Director of Makeup, for the shades to know and their top beauty tips.


Ian’s must-know summer hair color ideas for 2020


Ian Michael Black always has his finger on the pulse of hair color, so it’s only natural he shares his trend inspiration for the summer season and your next salon appointment.


Shades of copper

The first trend Ian’s excited about is the resurgence of warmer shades. “Embrace summer’s warmth,” Ian says. “This season we are seeing the return of delicate copper shades, from soft apricot blondes to gentle-toned copper brunettes, all to brighten up your summer.”


The bold and beautiful

The other trend Ian’s loving? Statement-making color. “Go bold, go beautiful, go vibrant,” he tells us. Ask your Aveda colorist for a customized color in your favorite hue and live out loud all season long.



Virtual try on

Want to take the leap and try these fun summer hair colors but can’t quite commit yet? Use our Virtual Color Tool to try out dozens of hair colors right from your computer. This hair color tool gives you an interactive experience, allowing you to test hair colors on yourself through your computer camera, or by simply uploading a photo. You can try on 64 different shades in blonde, brunette, red and vibrant colors.


To take Ian’s trends for a spin with the Virtual Color Tool, look for the Very Light Copper Blonde among the blonde color choices, and the Medium Copper Brown shade under the brunette colors.


To experiment with different vibrant hues, try our “Color Melt” ombre effect, with 30 energizing colors to pick from. You can vary the coverage of these shades, while playing with different combinations against your existing hair color. “From a discrete dip dye to full coverage, our ‘Color Melt’ ombre effect lets you see what works best for your hair and how you would look in your favorite color,” Ian says.


Once you find the best summer hair color for you, you can share a screenshot with your Aveda Artist and be your own inspiration for your next color appointment.


Color with care

When thinking about which shade to try next, you can feel confident that Aveda's customizable hair color was created with you and the Earth in mind.


Our Research and Development team formulated Aveda hair color to be vegan and cruelty free, with no synthetic aromas or petrolatum. Our brilliant, fade-resistant shades are 92% naturally derived,* and are customized to your desired shade. Certified organic protective plant oils like castor, jojoba and sunflower oils help condition and add radiant shine. We believe in high-performance color, without the compromise, so you can feel good about what goes on your hair.


If you need to refresh your existing color or would love to add clear, eye-catching shine to your natural hair color, you’ll want to try our Aveda Shine Treatment. The perfect add-on to any cut, color or blow-out, our Shine Treatment gives you lasting shine through twenty washes, in just 5 minutes.** It also helps improve the condition of damaged hair with a 93% naturally derived* formula. Ask for this quick, long-lasting treatment at your next salon appointment.


Safety above all

While our Aveda Artists are passionate about hair color, we want to assure you that your safety is of the utmost importance at Aveda. When you do make your much anticipated return to the salon, we’ve implemented new guidelines designed to protect you and our team during your professional color experience.


Here’s what you can expect:

- Adherence to the guidance of the local governments and the Center for Disease Control.
- Practice of social distancing as required by local regulations.
- Use of masks and other personal protective equipment as required by local regulations.
- Increased sanitation and hygiene protocols throughout, from hand sanitization checkpoints to environmental sanitization.


Janell's top summer makeup looks

As our resident makeup master, Janell Geason is always in the know when it comes to the season’s latest trends. While inside the last few months, some of us may have been going au naturel, but as summer kicks into high gear, we’re ready to experiment with some feel-good color. “Makeup is a mood booster,” Janell says. “Whether you choose soft neutral tones or bolder colors, it is color therapy for many of us.”


Natural eyes and pop-color lips


For Summer 2020, Janell loves eye makeup looks that accentuate your radiance, including pairing natural eyes with lips that pop. To capture this look, Janell recommends pairing a soft, natural eyeshadow with vibrant lips. Her favorite bright lip colors are feed my lipsTM pure nourish-mintTM lipstick in Cana, Lychee and Goji. For soft eyeshadow palettes she loves the subtle shades of our petal essencesTM eye color trios in Copper Haze, Golden Jasper and Gobi Sands.



Bold eyes and neutral lips

Another makeup trend for summer that highlights your natural glow combines dramatic eyes and more pared-back lips. To create this playful feel, Janell recommends using feed my lipsTM pure nourish-mintTM lipstick in Cacao Bean, Honey Ginger and Bronzed Pecan for beautiful natural shades. For daring eyes, she suggests the Violet Bloom, Aqua Pearl and Azure Rain eyeshadow palettes from our petal essencesTM eye color trios collection.


Makeup you can feel good about

Our feed my lipsTM pure nourish-mintTM lipstick provides rich color, full of depth and dimension, all in a 95% naturally derived* formula. Certified organic cupuaçu fruit butter helps nourish and moisturize for beautifully soft lips, while a blend of botanical oils, including certified organic kukui, jojoba and sunflower, helps smooth lips.


Once you apply it, you won’t have to worry about feathering or color fading during the day: its balanced blend of botanical waxes helps deliver long-wearing benefits—color that stays true for 8 hours. Its signature aroma of certified organic peppermint, vanilla and ginger will help make each application extra special.


When it comes to eyeshadow, our petal essencesTM eye color trios offer three vibrant, complementary colors in a silky, talc-free powder that builds and blends effortlessly. Our eyeshadow creates rich, reflective hues while aromatic flower waxes from the petals of jasmine and the leaves of geranium create a super-soft texture and floral aroma.



How to apply eyeshadow: Janell’s expert tips


Since it can be tricky to perfectly color your lids, Janell is sharing her pro advice for applying eyeshadow:

1. Prime the lid with concealer.
2. Pat your shadow on first and brush to blend the edges.
3. To avoid eye makeup fallout, do your eye makeup first and complexion after. You can also apply a light dusting of loose powder under your eyes to catch the excess shadow, and brush off when complete.
4. The easiest way to find your crease is to tilt your head up and look down into the mirror.
5. When applying shadow to your crease, use a windshield wiper motion to soften any harsh lines.
6. For added longevity and intensity, use an eyeliner first, then blend and set with shadow.



Embrace the summer months with a return to color and experiment with top trends in hair color and makeup all season long.








* From plants, non-petroleum minerals or water.

** Processing time.