High-performance hair hydration made with vegan and cruelty free ingredients: that’s the Aveda way. We’re proud to share how we source and trace our ingredients. We believe you deserve to know where your hair care (and hair hydration) comes from which is why we are engaging in tracing sourceability projects.
Aveda is one of the first beauty companies to successfully launch a commercial blockchain pilot program on a broad scale for this purpose. Blockchain technology, simply put, is a system of recorded information that can’t be erased or tampered with, created by a series of information “blocks”.
It’s all about transparent ingredient tracing.
Traceability matters when it comes to botanical ingredients. It can help track and ensure quality ingredient and sourcing practices throughout the supply chain. Our organic pomegranate seed oil delivers root-to-tip hair hydration in our 100% vegan nutriplenish™ collection. Derived from a lush and nourishing seed, omega 5-rich pomegranate seed oil replenishes dry hair. Lightweight and nourishing, it imparts must-have moisture without leaving behind a greasy residue. You can hydrate and replenish your hair for 72 hours with our 98% naturally-derived1 leave-in conditioner.
Let's take a deeper dive into the pomegranate seed oil's origin story and 3-step supply chain process: