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Introducing an exclusive, NEW hair coloring technique by Aveda and X-presion Creativos.

From bold, new hues to of-the-moment cuts, turn heads with trendsetting hairstyles. Here's your inspiration to try something NEW with our exclusive double-layer hair coloring technique. Stronger, smoother and healthier-looking hair (with botanical repair’s color treatment) meets graphic colors and styles.

Read on to learn more about our partnership with the three-time Artistic Team of the Year award winners at the International Hairdressing Awards®1, X-presion Creativos. Our new partners are a creative collective of three artists from Spain: Jorge Cancer, Jose Luis Almendral and Marco Antonio.


Aveda and X-presion Creativos


Aveda has partnered with X-Presion Creativos2, a collective of world-renowned, award-winning artists from Spain. Together, we're highlighting the creativity and hair artistry possible when Artists use Aveda's 100% vegan hair color. X-Presion's innovative technique can only be achieved using Aveda hair color and has been taught exclusively to Aveda Artists.

Read on for hair color and color care inspiration, including the at-home color care products you need to keep your color lively and vibrant in between salon visits.



Bold new look with 100% vegan hair color


Whether your hair goals include: lush pinks, vibrant reds, cool blues, amber waves or layers of fuchsia, your hair deserves 100% vegan, cruelty-free ingredients. Our full spectrum permanent hair color is 93% naturally derived3, fade-resistant, plus leaves your hair with radiant hues and shine. Packed full of nourishing, organic sunflower, jojoba, coconut and babassu oils, our Aveda Hair Color elevates your look while also conditioning your hair. Our plant-based professional color service lets you pick your best, fade-resistant tone while also conditioning damaged hair. Plus, get 5x stronger4, color-treated hair with a botanical repair color treatment.


Find a local Aveda salon near you and schedule your visit.


At-home color care


A trip to the salon every six to eight weeks for a trim is encouraged, but how you care for your hair between salon visits is equally essential. For daily care, shampoo and condition with our color control shampoo and conditioner. Packed full of our Botanical Acid Complex to help improve hair integrity and shine: Arginine, a bio-fermented amino acid and an essential component of healthy hair, plus lactic acid bio-fermented from sugar beets, seals and smooths the cuticle for incredible shine from roots to ends. Color-keeping for eight weeks5 bio-fermented actives lock in your color, while omega-9-rich apricot oil leaves hair nourished and radiant. Sulfate-cleanser-free, 100% vegan and made for lasting, hydrated color.


From cool blondes to warm browns, for a boost of strength and repair between salon visits, including our award-winning botanical repair masques, packed full of our plant-derived bond-building molecules, our macro green oil blend and our protective bio-shield complex, leave hair visibly stronger and healthier-looking. For blonde bombshells, your must-have to get 8x more toning pigments6 and help neutralize unwanted yellow or brassy tones is in blonde revival purple toning shampoo and conditioner.


Read more to learn about Aveda’s world of color. Can’t choose between the rainbow of colors? Use our virtual hair color tool.








1By clicking “International Hairdressing Awards” you’ll be leaving and heading to

2By clicking “X-Presion Creativos” you’ll be leaving and heading to

3Per ISO Standard 16128. From plant sources, non-petroleum mineral sources, and/or water.

4Based on averaged repeat grooming results of color with botanical repair color treatment vs. color with non-conditioning shampoo.

5Based on 24 washes.

6When compared to Aveda Blue Malva.