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FASHION | FEBRUARY 12, 2018

AVEDA X NYFW:

THE BEST LOOKS

FROM FASHION WEEK

CORSET BRAIDS, AIRY HAIR,

VIVID RED EYES AND MORE!

Aveda Artists kicked off New York Fashion Week Fall/Winter 2018 with a generous spritz of Air Control and a lot of talent, style and care. We created NYFW hair and makeup looks for dozens of shows, and can’t wait to show you our top four: PRISCAVera, A Detacher, Tibi, and YAJUN.

 

PRISCAVera

 


To complement PRISCAVera’s slinky, sensual designs, Global Creative Director Antoinette Beenders created a new style sure to be the darling of Pinterest: a “corset braid.” The look was a slicked-back half-up style with a delicate but strong twisted braid detail.

 

First, hair was blown out smooth and straight with a little bit of Thickening Tonic for fullness. Then, Antoinette separated a portion of hair from forehead to the crown, slicking it back section by section with Air Control hair spray. She then took two small sections and began to twist them together to create the braid — a chic, yet simple evolution of a traditional half-up style.

 

Models with curl were treated to Be Curly Style-Prep and Curl Enhancer, then gently diffused and fluffed with a bit of Texture Tonic, ready to take on the runway and the evening with style and bounce.

 

A DÉTACHER

 


For A Détacher, dynamic duo Janell Geason (Global Artistic Director for Makeup) and Jon Reyman created a vibrant “bird of paradise”-inspired eye, paired with an edgy, punk-rock hair look. 

 

“It’s about the eye,” said Janell. She mixed NEW Feed My Lips lipsticks in Morello, Cana, and Guava with a bit of golden gloss, then applied the blend not to the lip but to the lid with brushes. Lips were kept simple and hydrated with the Renewing Lip Treatment, and skin was hydrated and creamy; it was the perfect canvas for such a vibrant eye. 


 
To complement the colorful patterned looks shown by the designer, Jon and team braided and pinned up sections of hair to make the hair appear thinner, then created an “airy veiled look” by pinning sections into a loose pin curl, letting them set and combing through. They added a few bends to straight hair with a flat iron, then added shine and a wet look to hair with Brilliant Spray-On Shine. The look was finished with Control Force for extra hold. “It’s something kind of great and weird,” Jon said.

 

When paired together, Janell and Jon’s creations gave the models a very cool, art-school vibe — and one we’ll definitely be sporting next fall.

 

TIBI

 


A little rain didn’t derail Frank Rizzieri and team at Tibi’s F/W 2018 show — in fact, it went along with the story! Tibi’s designer Amy Smilovic was inspired by architecture and city life, and the Tibi girl this season was a city girl going about her life and getting caught in the rain. 


“We’re working with the hair’s natural bends and texture so it doesn’t feel too done,” said Frank. “It’s like you got stuck in the rain — we didn’t want it to look like a blow dry.” To enhance model’s natural texture, Frank and team used Texture Tonic styling spray and gently twisted sections of hair to give it just a touch of wave. 

 

“It’s ‘done, undone’ hair,” Frank said. The “Tibi girl” always looks like she’s not trying too hard, and that’s what we love about the hair created for the show; it’s fun, it’s casual, and you can seriously wear it everywhere.

 

 

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