Free shipping & 4 free samples on $55+ orders
Infinite hair color possibilities customized to your vibe.
Infinite hair color possibilities
customized to your vibe.





Aveda hair color is 100% vegan, fade-resistant & 96% naturally derived. Find a salon near you.

100% vegan color.
100% you. 

Our artists use a customizable palette of fade-resistant, conditioning hair color made with 96% naturally derived* vegan ingredients.

*Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.

Artistry in action

FIND A SALON

Try a new hair color

Try a new hue.

65 hair colors to
explore virtually.

Learn more about botanical repair color treatment professional salon service

Get 5X stronger* hair
while you color.

Available in salons only:
botanical repair color treatment








AWARD-WINNING ARTISTS CHOOSE AVEDA

"I love creating custom shades for each guests using Aveda's palette. The naturally derived formula infuses hair with incredible condition and shine."


IAN MICHAEL BLACK,
GLOBAL ARTISTIC DIRECTOR OF COLOR

Color care essentials

*Based on average repeat grooming results of color with botanical repair color treatment vs. color with non-conditioning shampoo.


Frequently Asked Questions