Within every moment of caring for your curls,
there's a chance to embrace every part of you
WASH YOUR CURLS
with be curly™ co-wash
sulfate-free, low lather conditioning wash with certified organic babassu oil:
- gently cleanse your scalp
- moisturize your curls
- reduce frizz
- leave curls soft and defined
what the pros say
“All you curly haired guests, know that your curls are awesome. If you want to mix it up, you can be straight one day and curly the next. Who do you want to be today?”
Aveda Artistic Director, Textured Hair
EVERYONE'S TALKING ABOUT #BECURLY
1From plants, non-petroleum minerals or water.
2Consumer testing on 122 women with curly hair
3Natural state of hair after 5 applications as directed.
4Blow-dried hair after 5 applications as directed.