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Save on summer

Get full size shampoo, conditioner, or styling products starting at $60.*

*No code required. Discount reflected at checkout.
30% off product bundles
PLUS when you purchase a duo get
$20 OFF
a new hair service at a salon near you*


Discover bestsellers

2x points for a+ rewards members

A+ Rewards Member Days

Don't miss your chance to build your points balance.

Earn 2x points on all purchases. Ends 7/21.

*No code required.

2x points for a+ rewards members
Not a member?
Triple points are waiting. Join A+ Rewards by 7/21 and
earn 3x the points on your first purchase.*
*One-time enrollment fee of $10

Shop NEW be curly advanced

Shop by curly hair type

Discover the right products for your curly, coily and wavy hair.

Now trending
NEW be curly advanced

See the difference with be curly advanced

Take our hair & scalp check quiz to find a customize hair regimen just for you

Transform your curls with
our expert recommendations

Shop the nutriplenish leave-in conditioner

nutriplenish™ leave-in conditioner

100% vegan hair nutrition
for up to 2X the shine*

Discover the plant-powered no-wash formula.

*Laboratory testing on tresses treated with Nutriplenish™
Leave-In Conditioner vs unwashed hair.

Shop body, skin and hair

Discover 100% vegan products for whole body care

Best for your unique hair type

100% vegan products designed to enhance your hair's natural beauty.

Discover trending runway hairstyles.

Trending runway hairstyles.

Shake up your styling routine with Artist-approved looks that put fashion first.

Find a salon to book your next hair color service

Hair Color as limitless as you

Infinite color possibilities. Expert artisty. Always 100% vegan.
Join Aveda+ rewards program

Get points for every product purchase.

Personalized Services & Tools

More services, virtual consultations and tools to deliver the personalized products and regimen for you.


Plant-powered hair care rooted in nature

*Offer ends at 11:59 p.m. PT on 7/17/2024. Receive 30% off your purchase of select curated hair duos. No offer code required; discount shown at checkout. Only select products eligible. Offer available to U.S. residents only at only. Offer not available at Aveda retail stores, Aveda Salons or Nordstrom locations. Discount may not be used in combination with third party loyalty, reward, Nordstrom, or cash-back programs. Quantities are limited and offer is subject to availability, while supplies last. Offer is subject to change or cancellation without notice. Discount and applicable purchase amount does not include the purchase of eGift cards; sales tax; shipping and handling; items noted as not eligible; now or never products, loyalty membership, holiday gift sets, items that are not in stock at the time of purchase; pending purchases or purchases made prior to the start of the offer or after the offer ends. Pro Members and employees are excluded. All purchases are subject to bank authorization prior to processing. Only authorized purchases will be processed and shipped. Other restrictions may apply.

**Must purchase one of our eight (8) summer bundles today to receive your $20 off salon offer. Your offer will be emailed to you upon signing up for Aveda emails. You can opt out at any time. If choose not to sign up for email, please bring your order confirmation email to your participating local Aveda salon. Offer expires on 10/31/2024.

*Earn double points on every product purchase from July 11-21, 2024 at Aveda retail stores, and participating Aveda salons/spas. Not valid with any other bonus or double points offer. To find a location, visit Not available at Nordstrom locations. Offer not valid on prior purchases.