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Aveda is proud to be 100% vegan.

The world
in your hands

By making impactful decisions today, you have the power to build a more sustainable tomorrow. 

Aveda is proud to be 100% vegan. Learn more about our ingredients.

A force of good

Meticulously crafted and 100% vegan, our high-performance formulas deliver transformative results, no compromises necessary. 

Learn More about what you give when you give Aveda.

Plant infused. Sustainability at heart.*







 

*Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. Pioneered 100% post-consumer recycled PET packaging in beauty. **As of 2019, all products manufactured are 100% Vegan. And we are committed to having all vegan products on shelves by January 1, 2021. ***Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.
Play our Winter Snow Game

Play our Winter Snow Game

Play today for a chance to win mini sets, full sizes
and a possible percentage off your purchase.* 
You have 3 chances each day! Don't wait! 

Shop plant powered, bond-building treatment to strengthen and repair damaged hair.

Introducing
NEW botanical repair

Our revolutionary plant-powered, bond-building
hair repair collection, designed to strengthen
and repair three key layers of hair.

Discover new botanical repair

headshot of arizona muse

Aveda
LIVEstream

Join our livestream with Model, Climate Activist and Aveda’s Global Advocate for Sustainability Arizona Muse to learn more about her sustainable beauty routine.

Wednesday, February 3rd at 12:30pm EST

Shop Valentine's Day Gifts

Heart your hair


Make Valentine's Day vegan and cruelty free
Give plant-infused gifts of high-performance hair care. 

VALENTINE'S DAY GIFT SETS

Click here to Shop now for invati advanced intensive hair and scalp masque

Thicker hair begins
with scalp care

NEW invati advanced intensive hair & scalp masque
Deeply nourish the scalp. Thicken, strengthen and hydrate hair.
98% naturally derived.* Vegan.

*From plants, non-petroleum minerals or water.

invati advanced

Shop nutriplenish hair care

SUPERFOOD-INFUSED HYDRATION
 

nutriplenish


Hydrates hair with nourishing
omega-5-rich organic pomegranate oil
for ultra-lush, manageable hair.


Discover NutriplenishTM

brunette woman holder hair hair with her right hand

Book a Complimentary
Virtual Hair Appointment

Enjoy a complimentary 30 minute virtual consultation with an Aveda Artist from the comfort of your own home.

VEGAN BEST SELLERS

The perks of shopping with Aveda


 


 


 

woman with blonde straight hair sitting next to a woman with dark brown straight hair

REFER A FRIEND AND RECEIVE
15% OFF YOUR NEXT ORDER

Refer a friend and you both get rewarded when
they make their first purchase at Aveda.com!

Aveda carbon offset shipping

Aveda offsets 100% of carbon emissions from shipping for every U.S. orders placed on Aveda.com

OUR MISSION

 

OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.

 

HORST RECHELBACHER, FOUNDER

*Offer ends at 11:59 p.m. PST on 2/1/2021. Receive 4 minis and a makeup bag with $75 purchase, enter one offer code SOFT21, MINT21 or CALM21 at checkout. To use this offer at an Aveda retail store location, please show this email or mention the offer. Note retail store services and operating hours vary and are dependent on local government regulations, please call ahead for hours of operation or to learn more about our different shopping experiences. Offer valid on aveda.com and Aveda retail stores only. Not available at Aveda salons/spas and Nordstrom locations. Offer valid while supplies last and items may vary online and in store. Offer available to U.S. residents only. We reserve the right to substitute any free item with an item of equal or greater value. Applicable purchase amount does not include Shipping and Handling, Gift Wrap fees, Sales Tax charges, or items noted as not eligible. Offer may not be applied to the purchase of Aveda Online eGift Cards. The value of eGift Cards purchases are not used to determine promotional thresholds. Offer cannot be applied to previously placed orders. Offer is not applicable to pending purchases. Pro Members and employees are excluded. Offer applies to authorized purchases only. Only authorized orders will be processed and shipped. Please note: We reserve the right to cancel any order due to unauthorized, altered, or ineligible use of offers and to modify or cancel promotions due to system error or unforeseen problems. Other restrictions may apply.