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Shop nutriplenish treatment masques - nutrient-powered hydration for all hair types and textures.

NEW nutrient-powered hair masques.
4x more hydration,* instantly.

nutriplenish treatment masques: light or deep moistures
96% naturally derived,** cruelty free and vegan.

*Four times the hydration of untreated hair. **From plants, non-petroleum minerals or water. Nutriplenish treatment masques are 96% naturally derived on average per IOS standards.

Discover nutriplenish

Shop 100% vegan invati advanced hair care for thinning hair

INVATI ADVANCED

100% vegan 
inside and out

Solutions for thinning hair—Get thicker, fuller-looking hair without compromise.

Madeleine MacGillivray, Climate Scientist  


THE AVEDA MISSION

Plant infused. Sustainability at heart.

Aveda is 100% vegan, cruelty-free, wind & solar powered manufacturing, pioneer in 100% PCR bottles & 90% naturally derived hair

1Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. 285%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. 3Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.
 

Click here to Shop now for invati advanced for thicker hair

Vegan care for thicker hair

Get fuller, more voluminous hair instantly with invati advanced
94% naturally derived,* with tumeric, amla and ginseng.
Cruelty free.

*From plants, non-petroleum minerals or water. Invati advanced is 94% naturally derived on average per ISO standards.

Discover invati advanced

Aveda botanical repair collection - winner of the Marie Claire Prix D’Excellence award

Award-winning
repair for your hair

Instantly strengthen and repair from the inside out with bond-multiplying botanical repair. Try it to see why it's garnering raves. 

Discover botanical repair

Aveda Loyalty Members receive free shipping with your order

Aveda Plus Rewards

gives you points for every product purchase, which you can redeem for Aveda products, salon and spa services, and more. 
 

Shop discovery sets including nutriplenish, invati advanced and botanical repair

discovery sets:
Find your hair's new favorite

Discover nutriplenish, invati advanced, and botanical repair
systems in easy-to-try trios. Each priced at a 15% value.*

*15% value vs travel-sized products purchased individually.

Try our bestselling 100% vegan hair care

brunette woman holder hair hair with her right hand

Book a Complimentary
Virtual Hair Appointment

Enjoy a complimentary 30 minute virtual consultation with an Aveda Artist from the comfort of your own home.

BEST SELLERS

The perks of shopping with Aveda


 

*Aveda U.S. is funding three emission reduction projects to neutralize emissions as a result of deliveries made from our fulfillment center to our consumers' delivery addresses.


 


 

Book your custom
Aveda experience

Complimentary custom experiences to discover new products and techniques and answer your beauty questions to look & feel your best. Find, schedule and book – all online.

woman with blonde straight hair sitting next to a woman with dark brown straight hair

REFER A FRIEND AND RECEIVE
15% OFF YOUR NEXT ORDER

Refer a friend and you both get rewarded when
they make their first purchase at Aveda.com!

Learn more about vanilla blockchain tracing

Vanilla blockchain tracing.
Transparency to a T.

Traceability matters when it comes to botanical ingredients. It can help track and ensure ingredient quality and responsible sourcing practices throughout the supply chain. Aveda is using this transparency to help drive environmental and social improvements such as organic certification and 3rd party fair wage verification for farmers. 

*Please note: This link will take you to our partner site operated by Envisble.
elle 2021 green beauty awards

Go carbon neutral

A winner of Elle Magazine's 2021 Green Beauty Star Award, Aveda's carbon neutral shipping program offsets 100% of carbon emissions from shipping for every U.S. order placed on aveda.com*

*Aveda U.S. is funding three emission reduction projects to neutralize emissions as a result of deliveries made from our fulfillment center to our consumers' delivery addresses.

OUR MISSION

 

OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.

 

HORST RECHELBACHER, FOUNDER