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95% say hair feels
instantly nourished

See what nutriplenish superfood hydration can do for your hair.

*Based on a consumer study of nutriplenish light and deep shampoos, conditioners with leave-in conditioner (on 444 women in UK and Europe).

manes by mell

Aveda LIVEstream

Join our livestream with Manes by Mell, and discover your hot curl summer haircare styling essentials.
Tuesday, June 22nd at 3pm ET
alba ramos

Aveda LIVEstream

Join our nutriplenish styling focused masterclass with Alba Ramos.
Thursday, June 24th at 3pm ET


Book a complimentary virtual hair appointment with an Aveda Artist


THE AVEDA MISSION

Plant infused. Sustainability at heart.

Aveda is 100% vegan, cruelty-free, wind & solar powered manufacturing, pioneer in 100% PCR bottles & 90% naturally derived hair

1Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. 285%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. 3Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.
 

Shop Father's Day Gifts

Give dad shower tools

invati advanced scalp revitalizer
Instantly thicken hair and reduce hair loss.*
98% naturally derived,** cruelty free and vegan.
Father's Day June 20.

*Due to breakage from brushing when used as part of the invati advanced system after 12 weeks.
**From plants, non-petroleum minerals or water.

Discover NutriplenishTM

Aveda botanical repair collection - winner of the Marie Claire Prix D’Excellence award

Award-winning
repair for your hair

Instantly strengthen and repair from the inside out with bond-multiplying botanical repair. Try it to see why it's garnering raves. 

Discover botanical repair

Soak up summer,
not the sun

Our 100% vegan nutriplenish leave-in conditioner keeps your hair hydrated and UV-protected* all season long.

*Protects hair from the drying effects of the sun. 

Click here to Shop now for invati advanced intensive hair and scalp masque

Thicker hair begins
with scalp care

NEW invati advanced intensive hair & scalp masque
Deeply nourish the scalp. Thicken, strengthen and hydrate hair.
98% naturally derived.* Vegan.

*From plants, non-petroleum minerals or water.

invati advanced

Blonde revival purple toning shampoo and conditioner

Reawaken your blonde

NEW blonde revival shampoo and conditioner
Neutralize brassiness for brighter, salon-fresh blonde color.
96% naturally derived.* Sulfate-cleanser free. Silicone free. Vegan.

*From plants, non-petroleum minerals or water.

Aveda Loyalty Members receive free shipping with your order

Aveda Plus Rewards

gives you points for every product purchase, which you can redeem for Aveda products, salon and spa services, and more. 
 

brunette woman holder hair hair with her right hand

Book a Complimentary
Virtual Hair Appointment

Enjoy a complimentary 30 minute virtual consultation with an Aveda Artist from the comfort of your own home.

HEALTHY HAIR ESSENTIALS

The perks of shopping with Aveda


 

*Aveda U.S. is funding three emission reduction projects to neutralize emissions as a result of deliveries made from our fulfillment center to our consumers' delivery addresses.


 


 

woman with blonde straight hair sitting next to a woman with dark brown straight hair

REFER A FRIEND AND RECEIVE
15% OFF YOUR NEXT ORDER

Refer a friend and you both get rewarded when
they make their first purchase at Aveda.com!

elle 2021 green beauty awards

Go carbon neutral

A winner of Elle Magazine's 2021 Green Beauty Star Award, Aveda's carbon neutral shipping program offsets 100% of carbon emissions from shipping for every U.S. order placed on aveda.com*

*Aveda U.S. is funding three emission reduction projects to neutralize emissions as a result of deliveries made from our fulfillment center to our consumers' delivery addresses.

OUR MISSION

 

OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.

 

HORST RECHELBACHER, FOUNDER