Skip navigation and go to main content
Winner of Elle International Beauty awards 2021 - botanical repair intensive strengthening treatment masque rich

Multiple awards.
Multiplies bonds.

botanical repair intensive strengthening masque: rich
garnered awards from both Elle International and Marie Claire.
It strengthens and multiplies bonds in hair after just one use.

Discover botanical repair

Aveda Loyalty Members receive free shipping with your order

Aveda Plus Rewards

double points event is happening now. Members earn 2x rewards points.

Aveda is 100% vegan, cruelty-free and high-performance.

Rooted in innovation

100% vegan, cruelty-free and
high-performance, now and forever.


Plant infused. Sustainability at heart.

Aveda is 100% vegan, cruelty-free, wind & solar powered manufacturing, pioneer in 100% PCR bottles & 90% naturally derived hair

1Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. 285%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. 3Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.

Shop nutriplenish treatment masques - nutrient-powered hydration for all hair types and textures.

NEW nutrient-powered hair masques.
4x more hydration,* instantly.

nutriplenish treatment masques: light or deep moistures
96% naturally derived,** cruelty free and vegan.

*Four times the hydration of untreated hair. **From plants, non-petroleum minerals or water. Nutriplenish treatment masques are 96% naturally derived on average per IOS standards.

Discover nutriplenish

Click here to Shop now for invati advanced for thicker hair

Vegan care for thicker hair

Get fuller, more voluminous hair instantly with invati advanced
94% naturally derived,* with tumeric, amla and ginseng.
Cruelty free.

*From plants, non-petroleum minerals or water. Invati advanced is 94% naturally derived on average per ISO standards.

Discover invati advanced

free full size invati hair and scalp masque with flame illustration on red background

A year of power and performance

Receive a complimentary invati advanced hair & scalp masque when you purchase the full-size invati advanced 3-step system in light or rich.*
no code required.

Shop Valentine's Day Gifts


Gifts with a heart
for nature

100% vegan, cruelty free and high performance.

Shop discovery sets including nutriplenish, invati advanced and botanical repair

discovery sets:
Find your hair's new favorite

Discover nutriplenish, invati advanced, and botanical repair
systems in easy-to-try trios. Each priced at a 15% value.*

*15% value vs travel-sized products purchased individually.

Try our bestselling 100% vegan hair care

brunette woman holder hair hair with her right hand

Book a Complimentary
Virtual Hair Appointment

Enjoy a complimentary 30 minute virtual consultation with an Aveda Artist from the comfort of your own home.