*Aveda U.S. is funding three emission reduction projects to neutralize emissions as a result of deliveries made from our fulfillment center to our consumers' delivery addresses.

Try something new,
give something back
$5 of each nutriplenish™, invati advanced™ and botanical repair™ discovery set funds clean water projects.*

This bar raises the bar
Our new limited-edition shampure™ nurturing shampoo bar gently cleanses and promotes sustainability— $5 from each purchase* helps charity: water bring water to those in need.

Less packaging,
more impact
Save up to 20% per ounce* and use up to 28% less plastic* with our litre-size collection bottles.
*Due to buying one litre (33.8 oz) bottle versus the equivalent product in standard-size bottles or tubes.

Walk for water
Join the Aveda Earth Month RunWalk* and help change the lives of others with access to water, one step at a time. Click below to register.**
*Aveda Earth Month RunWalk is open for participation April 1-30, 2021. $22.50 of entry fee directed
to charity: water. $2.50 directed to MoveSpring/DonorDrive. Learn more at charitywater.org/aveda.
**By clicking "Sign Up" you are leaving aveda.com and heading to charitywater.donordrive.com/event/aveda.

Points with purpose
Donate your AVEDA PLUS REWARDS points
to charity: water and help make a difference
for communities in need.

Plant infused. Sustainability at heart.*
*Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. **85%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. ***Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.

Melt in moisture.
Lock in 4x hair hydration.*
NEW nutriplenish™ daily moisturizing treatment
Superfoods hydrate all textures of dry hair.
The immersive leave-in creme leaves hair nourished,
replenished and moisture-rich.
*4 times the hydration of untreated hair.
Discover NutriplenishTM
NEW
$12.00 - $37.00
- Temporarily out of stock
- Coming soon
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- Pre-order today
$12.00 - $37.00
- Temporarily out of stock
- Coming soon
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$109.00
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- Pre-order today
$109.00
- Temporarily out of stock
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- PRE-ORDER TODAY. WILL SHIP IN LATE OCTOBER.
- Pre-order today

92% say their hair feels instantly healthier & less damaged
botanical repair™ intensive strengthening masques
Choose light or rich.
Discover botanical repair™
$12.00 - $82.00
- Temporarily out of stock
- Coming soon
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$12.00 - $106.00
- Temporarily out of stock
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$116.00
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- Pre-order today
$131.00
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- Pre-order today


Aveda
LIVEstream
Watch our livestream with Renee Gadar, Global Artistic Director of Texture to learn more about the LOC method for full hydration.

Thicker hair begins
with scalp care
NEW invati advanced™ intensive hair & scalp masque
Deeply nourish the scalp. Thicken, strengthen and hydrate hair.
98% naturally derived.* Vegan.
*From plants, non-petroleum minerals or water.
invati advanced™
$148 value
$138.00
- Temporarily out of stock
- Coming soon
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- Pre-order today
$148 value
$138.00
- Temporarily out of stock
- Coming soon
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- PRE-ORDER TODAY. WILL SHIP IN LATE OCTOBER.
- Pre-order today
$12.00 - $45.00
- Temporarily out of stock
- Coming soon
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- Pre-order today
$19.00 - $99.00
- Temporarily out of stock
- Coming soon
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- PRE-ORDER TODAY. WILL SHIP IN LATE OCTOBER.
- Pre-order today

Book a Complimentary
Virtual Hair Appointment
Enjoy a complimentary 30 minute virtual consultation with an Aveda Artist from the comfort of your own home.
VEGAN BEST SELLERS
$12.00 - $37.00
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BEST SELLER
$10.00 - $25.00
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BEST SELLER
$10.00 - $31.00
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$19.00 - $99.00
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- Pre-order today
$12.00 - $141.00
- Temporarily out of stock
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- Pre-order today
BEST SELLER
$10.00 - $57.00
- Temporarily out of stock
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- Pre-order today
BEST SELLER
$10.00 - $57.00
- Temporarily out of stock
- Coming soon
- Inactive
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- Pre-order today
BEST SELLER
$10.00 - $31.00
- Temporarily out of stock
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- Pre-order today

MOTHER'S DAY MAY 9
Celebrate your
Original Influencers
Appreciate the mothers, and others, who were your
first beauty mentors.
Trending Gift Sets
LIMITED-EDITION
$39.00
- Temporarily out of stock
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LIMITED-EDITION
$41.00
- Temporarily out of stock
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- Pre-order today
$50.00
- Temporarily out of stock
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- Pre-order today
$50.00
- Temporarily out of stock
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- Pre-order today
The perks of shopping with Aveda

REFER A FRIEND AND RECEIVE
15% OFF YOUR NEXT ORDER
Refer a friend and you both get rewarded when
they make their first purchase at Aveda.com!

Go carbon neutral
A winner of Elle Magazine's 2021 Green Beauty Star Award, Aveda's carbon neutral shipping program offsets 100% of carbon emissions from shipping for every U.S. order placed on aveda.com*
*Aveda U.S. is funding three emission reduction projects to neutralize emissions as a result of deliveries made from our fulfillment center to our consumers' delivery addresses.

OUR MISSION
OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.
HORST RECHELBACHER, FOUNDER
*From April 1–April 30, 2021, Aveda will donate $5.00 per Discovery Set or Shampure Shampoo Bar sold in all participating Aveda locations and online at aveda.com in select countries to ‘charity: water’ to help provide clean, safe drinking water to people in developing countries, up to $400,000 donation total.
**Select countries include the U.S., Canada, Germany, Italy, UK, Japan, Belgium, Netherlands, Luxembourg, and South Korea. The total donation will be paid in USD. charity: water is a U.S. 501(c)(3) tax-exempt charity operating globally.