100% vegan • leaping bunny approved • B Corp certified

Aveda is proud to be 100% Vegan Now and Forever.

Discover how our 100% vegan formulas deliver healthier looking and feeling hair—no compromises.


Transform with the Power of Vegan

Learn how Aveda's 100% vegan hair care truly performs.

Living the power of vegan

Try choosing a vegan option

What's on your plate?

Choose vegan options one meal or dining experience at a time. Try starting with Veganuary.

Go beeswax-free

Go beeswax-free

Try our 100% vegan, cruelty-free hair, skin and body care.

View our ingredient glossary

Power in a bottle

Meticulously crafted, our formulas with plants and botanicals deliver transformative results—no compromise.

Vegan beauty favorites

One simple step can make a difference. Start with
a new 100% vegan hair & beauty routine.

Shop 100% vegan botanical repair hair care for damaged hair


Strengthen your
hair from within

Plant-powered, 3-layer hair repair technology, designed to transform your hair.

Shop 100% vegan nutriplenish hair care for dry hair


Hydrate your hair
with superfoods

100% vegan moisture for lush, nourished, visibly healthier hair.

Shop 100% vegan invati advanced hair care for thinning hair


Thicker, fuller-looking hair

100% vegan inside and out—solutions for thinning hair without compromise.

Aveda is supporting #Veganuary. Take the Pledge today.

Sign up for
Veganuary challenge

The UK-based nonprofit Veganuary is ready to help you navigate 31 days of plant-based eating with daily tips, recipes and impact stats this month.

*By clicking sign up you are heading to veganuary.com.


Share your vegan hair care journey with #AvedaVegan and mention @aveda.