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enjoy these benefits for a onetime $10 enrollment fee*

View terms and conditions of the Aveda pure privilege℠ reward program, or see our FAQs

Add existing pure privilege membership

Care for the salon and spas that care for you

Donate your Pure Privilege Points to support The Salon & Spa Relief Fund

The heart of Aveda's community are the independently owned salon/spas, which is why we are supporting The Salon & Spa Relief Fund* with a $600,000 donation. Join us and help take care of them the way they take care of you by donating your Pure Privilege points.

  *The Salon & Spa Relief Fund is a US non-profit organization established to help salon and spa owners and their employees rebuild their lives and businesses.

Pure Privilege Loyalty Members receive free shipping with your order


Get FREE standard shipping
on every order

Members - No certificate number needed.

Not a member?  Join now and earn DOUBLE points on your first purchase.




Click Download Now to Get 200 bonus points for the first time you connect your Pure Privilege account


Tap. Swipe. Scan. Our My Aveda app lets you access Aveda Pure Privilege℠ anytime, anywhere. Get 200 bonus points for the first time you connect your Pure Privilege℠ account.

Find a Participating Location

*Pure Privilege™ Membership fee is not eligible for discount or promotional offers.

1Offer provided to pure privilege℠ members during birthday month. One per customer, please. Offer redeemable at participating Aveda locations or, with an online purchase (excluding travel-sizes), on While supplies last.