Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.
As the first company to sign the Ceres Principles in 1989, we have long supported helping tackle some of the world’s biggest sustainability challenges. We work with nonprofit and NGOs around the world to help provide and protect clean water; benefit communities; support human rights; and preserve and enhance biodiversity.
Clean water.
Since 1999, our employees, salons and spas, institutes, experience centers and customers have dedicated Earth Month to raising funds for clean water at home and around the world.
Together, we have raised over $72M to date for nonprofit clean water organizations, providing safe water to over 1.5 million people and protecting thousands of watersheds in communities where we
work and live.
Our global partner, charity: water, has completed over 170K projects since 2006 and brought clean water to over 20 million people in 29 countries around
the world*.
We have raised over $6.7M since our partnership with charity: water began in 2018 — enough to impact over 152K people in India, Nepal, Madagascar and Ethiopia. Each year, this number continues to grow.
Every cent donated to charity: water during our campaign directly funds clean water projects.
Clean water changes everything: The lives of individuals, their communities, and in turn, the world.
The Breast Cancer Research Foundation® (BCRF) is a nonprofit organization founded in 1992 by Evelyn H. Lauder and is the only national organization dedicated to funding clinical and genetic research on breast cancer at medical institutions across the country, including Columbia University.
Every October, a portion of the purchase price from each sale of our Hand Relief™ Moisturizing Creme is donated to BCRF. Since 2001, we have raised over $8.5M to help fund cruelty-free breast cancer research that explores the link between environmental causes and breast cancer.
University of Minnesota Bee Squad
Our corporate campus in Blaine, MN is situated on 58 acres of National Wildlife Federation–certified wildlife habitat, and includes a 3.6-acre pollinator-friendly solar array. The University of Minnesota Bee Squad helps us care for the over 100,000 honeybees who call our campus home.
*Estimate, final impact figure to be determined when all projects are completed giving these communities the access to clean water they need to survive and prosper.