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AVEDA PLUS REWARDS logo overlayed on image of Aveda hair care model.






We are so excited to introduce the all-new AVEDA PLUS REWARDS. Formerly our Pure Privilege reward program, AVEDA PLUS REWARDS offers new, expanded benefits for ultimate rewards you’ll love. We’ll share how the program works and how you can earn more rewards, the more you shop. Whether it’s your daily hair care regimen or self-care rituals, we’ll share our favorite routines that can earn you rewards.



Pure Privilege is now AVEDA PLUS REWARDS


You can join AVEDA PLUS REWARDS and become a new member with a one-time $10 enrollment fee, which unlocks access to benefits that reward your lifestyle. If you already have a Pure Privilege membership, then you’re automatically enrolled in AVEDA PLUS REWARDS—your membership has been transferred to our new program and you can start rewarding yourself right away.



How to shop with AVEDA PLUS REWARDS


AVEDA PLUS REWARDS gives you points for every product purchase, which you can redeem for Aveda products, salon and spa services, and more. We’ve added new ways to reward your shopping, while maintaining the benefits you love.


With AVEDA PLUS REWARDS, you’ll still receive free standard shipping on every purchase. You’ll also enjoy 10 points for every $1 spent on product purchases, whether you prefer to shop on, at Aveda stores or participating salons.* You can be sure that when you shop your favorite vegan essentials, you can get personally rewarded each time.


New members still earn double points on their first product purchase and all members receive double points and a complimentary gift during their birthday month. Also, all AVEDA PLUS REWARDS members can boost their earning power during Double Points Weekends throughout the year. Every membership offers exclusive gifts and access to invite-only events, just for rewards members.



VIP rope icon.

Exclusive gifts and events

Aveda card icon.

Redeem saved points to get rewards

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Free gift and 2x points for your birthday

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10 points for every $1 spent on product

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Earn 2x points during select events



New benefits to enjoy


We created exciting new ways to redeem your points, making it easier to shop your way to rewards. Now with our new program, you can redeem your points for cash in an Aveda store or apply your points as cash towards products on We’ve also debuted sweepstakes, where you can redeem your points for a chance to win prizes!


And lastly, we’ve added more best-selling products to our rewards shop, so you can redeem points for more of your Aveda favorites. Use your points to treat yourself or someone you love with hair care and body care created with the Earth in mind.



Redeem your points, reward your routine


While your everyday hair care routine can earn you points towards your most-loved products, your skin care and self-care rituals can too.


Our botanical kinetics collection offers a perfect 3-step kit, powered by the vitality of plants, to purify, tone and hydrate your skin. Choose from the botanical kinetics daily care for oily/normal skin set or the botanical kinetics daily care for dry/normal skin set, depending on your skin type. Redeem the points you have for more beauty products, and you can create rituals of your own.


Our favorite self-care practice is one that helps calm and center our mind: the stress-fix bath ritual. The stress-fix collection features an array of mind-body essentials, each with a signature aroma of certified organic lavender, lavandin and clary sage, proven to reduce feelings of stress.


For this ritual, first run a bath and add in two tablespoons of stress-fix soaking salts. Next, soak for twenty minutes and breathe in the relaxing aroma. Then nourish your skin with the stress-fix body lotion. Take a moment to think of a few things you’re grateful for.


End your practice with our stress-fix concentrate: apply a small amount to your temples. Close your eyes and focus on your breath until you feel a sense of calm. Shopping each of these products will earn you major points, making it easy to redeem them and reward yourself with more relaxing body care.


Ready to get rewarded?


member and start earning

on every product purchase.


Enroll Now







*AVEDA PLUS REWARDS is only available in participating salons.